Wire #SorryBro game will get you addicted and nerve-wrecked at the same time
I went to bed last night, intending to play myself to sleep with Ketchapp’s Wire #SorryBro game, at about 22:30h.
At 1:45 I was literally sweating, palms and everything, on the brink of insanity and sending my iPhone on a flight across the room.
“Just another endless-runner type of game”…
Yeah, right… The game does appear to be nothing too exceptionally different from most endless-runner games, with controls similar to those in Flappy Bird and its “remakes”. There are hundreds of games of this type out there, but few of them have really deserved our attention, for most are too repetitive and similar in how they all feel.
Well, not Wire #SorryBro, ok?
The game is nothing special in terms of graphics or design. You basically have to navigate a “magical wire” to travel through series of challenges and obstacles, without bumping into “dark areas”, i.e. black objects.
That’s pretty much it…
…but it’s so darn addictive!
There are a few things that make this game incredibly addictive to your senses, whether you like it or not.
The game offers 19 unlockable skins, each of which features different music, colors and shapes. Also, the shapes in each skin will shift and change every time you “die” (hit dark objects), making it impossible to remember the track. The shifting background will keep your brain firing and trying to guess the next curve, even after many, many tries. While traveling through different environments, you can also collect diamonds to use for in-app purchases.
If you have the stupidity of leaving the sound on, like we did, you will be listening to tones and music that stimulate your engagement with the game, and get your brain hooked on sense drugs.
Also, every time you touch or swipe to navigate the wire, the line changes its course, making only curvy and soft shapes. Now, it’s a fairly common fact that humans prefer curvier lines to more rigid ones – yet another, trap for our senses that we can’t control.
And it’s awesome – your brain loves it, and you’ll love it, too.
The #SORRYBRO (try again) page will wreck your nerves and make you hit play just to "get back" at the game.
Ketchapp really knew what it was doing with the features in this app, hands down. If you still have doubts, let us tell you that the app climbed to the top of AppStore within days of its release at the end of March. It also enjoys a 4.7 rating on Google Play and is causing thumb pain at large.
So, yes, Wire #SorryBro, at first sights, seems like just another innocent and trivial game that tries to stretch the endless-runner model even further. Like the wing flaps weren’t enough. Nonetheless, the people behind the game have done well to cleverly put together seemingly simple features that effortlessly drain hours away from your life. Good job, Ben, good job, Ketchapp.