Windows tablets gains are suffering at hands of OEMs producing more Android gear

Windows tablets gains are suffering at hands of OEMs producing more Android gear
While the PC market is contracting, a victim of the mobile sector’s success, particularly in tablets, Microsoft is still digging to get traction and motivate people to buy its Surface tablets. OEMs are not helping as they build more and more new tablets housing the Android operating system.

One of the contributing factors to that, according to research done by Canalys, is the obvious cost differential between Android and Windows gear. Simply put, it is the “price of Windows itself” that is playing a major role.

It is a situation that the software bellwether “must address as a matter of urgency” if it is to contend with the consolidation of hardware manufacturers that is expected in the future. Despite Apple’s market share of tablets hitting a plateau, Apple, Google (and its Android partners) have been able to make a real impact in the tablet market that Windows has, for all intents and purposes, remained static in terms of market share.

As the PC market continues to remain flat, Samsung has the most to show for things year-over-year, making huge gains despite being the fourth largest PC maker (desktops, notebooks and tablets) overall. Canalys also reported that while tablet shipments grew overall by over 40%, PC and notebook shipments fell by 7.5% and 14% respectively, underlying the “urgency” of the situation that faces Microsoft as it embarks to bring the Windows image to tablets.

sources: Canalys via BGR



1. akki20892

Posts: 3902; Member since: Feb 04, 2013

Who want to buy table, get Sony Viao Duo 13 - Ultrabook + Tablet.

3. irule9000

Posts: 6; Member since: Dec 09, 2010

Id absoutely hate to buy a a table, i'd love to buy a tablet however.

5. ihatesmartphone unregistered

Nice one XD

13. akki20892

Posts: 3902; Member since: Feb 04, 2013

absolutely, not absoutely....lolololol.

17. ihatesmartphone unregistered

Nice one XD

8. akki20892

Posts: 3902; Member since: Feb 04, 2013

Oops correction "Tablet''....stupid keyboard predictions.

10. cam-whore

Posts: 164; Member since: Feb 21, 2013

you using a sony vaio duo to type? Maybe you should buy one first and stop using that crapdoid tablet...

12. akki20892

Posts: 3902; Member since: Feb 04, 2013

I don't have any tablet though, and why should I buy android tablet if I have android phone it's a same thing android phone or android tablet. Best to buy Sony Viao Duo 13.

19. gazmatic

Posts: 822; Member since: Sep 06, 2012

too expensive give me a haswell surface pro @ 800 and its a done deal

21. akki20892

Posts: 3902; Member since: Feb 04, 2013

but u know i like that design slide up turn in ultrabook and slide down turn in tablet.

2. Eonnaydra

Posts: 217; Member since: Oct 23, 2012

I am still waiting for the new Surface Pro.It is going to be the best tablet PC by far with Haswell. MS should make it thiner as much as they can and very portable with a ~9 inches display then it will be a succes. They also should put a price tag not higher than 500-600 $.

4. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Options: (1) Shed the EGO and blame yourself. And/Or (2) Call your valentine called "Nokia". She may demand additional $2billion in COUPONS for that ... Instead of blaming those who are making android gear.

6. fouadqr

Posts: 326; Member since: Nov 21, 2012

W8 (not rt*) is the best os for the tablets !! i hope it continue to gain market share because it's just awesome ..u can do anything u want using the w8 tablet , work,surfing the net,play games,download any thing u want ... ===== the only problem in w8 tablet is the price!

7. twens

Posts: 1184; Member since: Feb 25, 2012

Microsoft should get developers to build the basic apps on android and ios (instagram,whatsapp ,path etc.) for w8. Cos for me,i prefer full w8 on a tablet than android or ios. Its the apps that keeps keeping me away. dont talk about bluestacks cos its not the real deal.

9. AfterShock

Posts: 4147; Member since: Nov 02, 2012

Also ran. I feel that if old CEO was around, they would have come out with a home run, a true work horse, not dog an pony show.

11. ZettaiRyouiki

Posts: 39; Member since: Aug 05, 2013

The thing is that, if full windows 8 tablet exists with a simple Core i5 + 4Gb RAM + 1080p 10 inch screen combination, at $499 - $599 price point exists, then both Android and iPad will suffer a bit, but windows 8 tablets at this price range is simply almost nonexistent. Windows can do a lot more than Android and iOS, and there's no need for concern of number of apps if it runs legacy programs. For me i would want an 8 incher, something like the Acer W3, but would wait for the successor of that model.

14. Penny

Posts: 1869; Member since: Feb 04, 2011

I think it has less to do with backing from OEMs and more to do with lack of a compelling reason to get a Windows tablet. For Microsoft's strategy to get consumers to buy into the entire ecosystem (phone, tablet, desktop), they have to show why their overall ecosystem is the best. As of right now, the Windows ecosystem is the best in theory, but not in reality. People will bite more on the tablets when Microsoft finally realizes the unified operating system they've been hinting at for almost 3 years now.

15. Dorothy69

Posts: 498; Member since: May 21, 2013

Yes Microsoft, blame everyone else for your failure.

16. UrbanPhantom

Posts: 949; Member since: Oct 30, 2012

PC's (desktops and laptops) are for doing real computer work, and that usually entails using MS office, Autodesk 3ds Max/Maya, and AutoCad, Adobe Creative Suite, etc. However, most Tablets are just used for web browsing and email, or watching youtube videos... It's not surprising that Windows hasn't done that well for tablets, especially given the fairly lack luster hardware that powers the current generation. The Surface Pro was too expensive, and Windows RT is just plain dumb. However, there are a ton of x86 wares that I'm not prepared to give up, and I am sure others feel the same way too. The PC market will probably continue to contract, but it certainly won't die out, and those predicting the end of Microsoft had better be prepared to wait for a long time in order to see their dreams come true...

18. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

it seems to me that a lot of people only want to spend a maximum of 350 to 400 dollars for any tablet. windows 8 or the better coming windows 8.1 operating systems are a PC/Touchscreen PC operating systems and these OS's require a good Intel i5 or i7 or AMD CPU equivalent to run them well.Windows 8 PC's and tablets that use them are not cheap. i hope the new Intel Haswell CPU's are cheaper or else I fear the new windows 8.1 tablets coming out using them will sell slowly. I see windows 8.1 tablet growth sales in the 7 and 8 inch tablet category because they will be cheaper to buy than 10.1 and above size screen windows 8.1 tablets. only the 8 inch windows 8.1 tablets should have Office on them unless the 7 inch Windows 8.1 Tablet have a good high def screen like the Nexus 7 tablet has so a person can read the text on a documents they produce with MS Ofiice software

20. gazmatic

Posts: 822; Member since: Sep 06, 2012

600 is the most people want to spend on a tablet nowadays 400 is the sweet spot new surface pro should start at 600 for the 64gb version and 800 for the 128gb version new surface rt should start at 350 for the 32gb and 500 for the 64gb version at those prices i dont see people getting ipads. i think people buying android would cough up the extra dough for windows

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.