Windows tablets gains are suffering at hands of OEMs producing more Android gear
One of the contributing factors to that, according to research done by Canalys, is the obvious cost differential between Android and Windows gear. Simply put, it is the “price of Windows itself” that is playing a major role.
It is a situation that the software bellwether “must address as a matter of urgency” if it is to contend with the consolidation of hardware manufacturers that is expected in the future. Despite Apple’s market share of tablets hitting a plateau, Apple, Google (and its Android partners) have been able to make a real impact in the tablet market that Windows has, for all intents and purposes, remained static in terms of market share.
sources: Canalys via BGR