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Windows goes from zero to 7.5% of the global tablet market

Windows goes from zero to 7.5% of the global tablet market

Posted: 25 Apr 2013, 00:45, by Maxwell R.

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Tags : Windows -Windows + Tablets -Tablets +

Windows goes from zero to 7.5% of the global tablet market

Tablet shipments are setting records and while iOS and Android tablets hold roughly 91% of the global market, Microsoft accomplished massive strides in its own right.

In a report on global tablet OS market share put out by Strategy Analytics, the statistics outline two major winners over the past several months. Android is one, jumping from 34% to 43% market share, and Windows is another, going from essentially nothing in the first quarter of 2012 to 7.5% in the first quarter this year.

iOS is feeling the pinch, shrinking from 63% market share late last year to just 48% now. Do not feel too bad for Apple however, as it shipped over 19 million iPads in the first quarter of this year, nearly doubling its output from a year ago. Android tablets jumped from shipping 6.4 million tablets a year ago to over 17 million last quarter which explains the big grab at market share.

According to the report, Windows tablets shipped 3 million units. Considering there was limited market distribution that is not a terrible showing. Since Microsoft announced that the Surface Pro will be added to 25 new markets in the next couple months, we expect market share to grow. That means it will be eating away at Android and iOS, but we will not know to what extent until the analysts have done their requisite chewing through the data.

sources: Bloomberg via WPCentral

34 Comments

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posted on 25 Apr 2013, 00:49 18

1. clevername (Posts: 1436; Member since: 11 Jul 2008)

Sounds awesome. That's a huge leap.

posted on 25 Apr 2013, 01:02 12

2. Contreramanjaro (Posts: 153; Member since: 04 Dec 2011)

I wonder if this includes the transformers with Windows. I wouldn't specifically call them tablets but Microsoft might. For that matter I don't really consider the Surface Pro a tablet or at least, I don't consider it an iPad/Android competitor. It's sort of in the middle of notebooks and tablets.

Microsoft's growth is steady and I think that's because a lot of people don't want to upgrade PCs right now. I know I'm still content with the performance of my machines from 2009 and I probably won't upgrade for another year at least. In that time I expect Macs and PCs to be much better and I'll have a very big choice at hand. Come to think of it... my only option for a tablet is Windows since I use big software that is only on Mac and Windows compliant.

posted on 25 Apr 2013, 01:13 6

5. eisenbricher (Posts: 973; Member since: 09 Aug 2012)

Totally agree with this. As a developer I love my tablet to be fully functional. Just before a few days saw a W8 running Dell tablet in the electronics store. It was sweet! Though with atom processor. I'll wait a little for better W8 tablets and then buy one!

posted on 25 Apr 2013, 01:27

12. Contreramanjaro (Posts: 153; Member since: 04 Dec 2011)

I'm in video production. An Atom simply won't do and I've heard some weird performance issues with those low clocked i7s and i5s they put in Ultrabooks and MacBook Airs. I'm sure Adobe/Avid/Microsoft/Intel will get stuff optimized eventually but I don't have months to sit around waiting on a patch.

posted on 25 Apr 2013, 01:14 7

6. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

Yeah. I agree. An Android or iOS tablet can't replace a Windows PC or tablet, because there's so many things you can do with Windows but not with the other systems.

posted on 25 Apr 2013, 03:19 2

14. darac (Posts: 2156; Member since: 17 Oct 2011)

This is exactly what I thought is being the case.
Those numbers seem to include convertibles such as Vivo tab etc.
On the classic tablet front (7-10 inch, 300-700gram forms), windows is still barely existent

posted on 25 Apr 2013, 04:35 2

17. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

well 7.5% in 3 months is massive if u compare WP7-- 8 growth rate which is growing but slow and steady

posted on 25 Apr 2013, 05:47

21. jromy (Posts: 114; Member since: 26 Feb 2013)

3 months? Aren't they comparing Q1 of last year and Q1 of this year? so it would be 7.5% in a year (and it stills sounds skewed in my opinion)

posted on 25 Apr 2013, 06:04 2

25. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

did win8 tablet got released in last quater of 2012 or first quater of 2012 so after the lauch of win8 tablets its like 4-5 months to date.
first u need to realize that PA normaly twice windows news u have to be smater

posted on 25 Apr 2013, 10:13

29. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

wht thumb downs since where did i said something invalid things or incorrect information trolls

posted on 25 Apr 2013, 09:09

28. TheBitterTruth (unregistered)

Type short comments :P

posted on 25 Apr 2013, 13:54

32. Contreramanjaro (Posts: 153; Member since: 04 Dec 2011)

No.

^That's pretty short. How about that, eh?

posted on 25 Apr 2013, 01:03 1

3. konnor (Posts: 30; Member since: 25 Apr 2013)

Are they really tablets does it include "touchscreen laptops", too? Because those are not tablets. Not like you can use a touchscreen laptop in bed like you do with a tablet. I would be surprised if the entirety of Windows 8 machines made 7.5% of the tablet market.

posted on 25 Apr 2013, 01:23 8

7. PhansMuneeb (Posts: 371; Member since: 28 Jan 2012)

The Truth is Windows is more mature than Android or ios...

posted on 25 Apr 2013, 05:57

24. jromy (Posts: 114; Member since: 26 Feb 2013)

Not the windows competing with Android and iOS, the PC/Desktop might be more mature but the mobile side is a big flop so far.

posted on 25 Apr 2013, 01:23 5

8. Contreramanjaro (Posts: 153; Member since: 04 Dec 2011)

I'm using my laptop in my bed right now. Also, several models of touch screen Win8 laptops have screens that can fold all the way back or flip in a way that lets you use them flat.

posted on 25 Apr 2013, 01:04 8

4. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

Windows 8 is AWESOME!

posted on 25 Apr 2013, 03:21 4

15. darac (Posts: 2156; Member since: 17 Oct 2011)

Ubuntu is AWESOMER.
And it's FREE

posted on 25 Apr 2013, 04:38 7

18. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

and it cant run half of the cool stuff of windows and it cant let you do things eaiser then windows and it cant be user friendler then windows and none of us can use profesional developer studio kits and stuff on it like windows do. free is one thing which isnt bad but cons are great and we can get cracked win any time you just need to be smater :D

posted on 25 Apr 2013, 09:04 1

27. darac (Posts: 2156; Member since: 17 Oct 2011)

You sound like a Linux noob.
Tell me which Windows app you can't run over Vine?
Ubuntu is simpler, more stable and efficient than your beloved corporate monopoly software.

But yeah, screw enthusiasts who actually develop something out of love and passion and make it better and easily available to everyone..let's rather keep stuffing Microsoft's disgustingly full pockets!

posted on 25 Apr 2013, 10:41 3

30. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

well i was refering to ubutu ofcourse 10.1 or something like that i only used at office when i was working for embedded C programing for Arm9 processors and guess what it was terible experence. here it goes.

stable yes but incredibly slow to boot took 5 minuits on same machine where windows loaded in 1 miniut

no actual developer studio like MS visual studio or anything near to that i had to write C code on a notepad ran from cmd guess what not even notepad there remeber the commads to write a txt file and save it in command prompt and also write the compile macro linking macros build code macros or do all these things manually over and over again and this took my whole day to run simple piece of Error correcting code in a stream of data.

increadibaly restricts basic features like copy paste. windows> right click copy right click paste ubutu>go to cmd sudo>copy>password sudo>paste>password also must have loged in with all administrative rights.

incrediably reduced productivity(these words are also said by my senior Software Team lead) 1 minuit job of windows takes 20 minuits on ubutu so yes i hate ubuntu very very much.

oh and forget about trying to connect Jtag or custom made external device without screwing the drivers of that device

i bet you were saying its cool u must be a IT guy runing already made appication softwares or not even nearly a computer guy simply movies and games person well i cant say u suck its ur choice but MS made my life more easier then Linux or ubutu.

its paid yes but it gives far far more flexiblity and productivity in return. and you can always get a cracked windows for free so why on earth i am stupid enough to install linux to ruin my life.

you crying its paid like linux is free which is not othervise they will die hungry they only charge and get money from ads and get ur head straight u said "corporate monopoly software" oh please u want a company to invest millions and dont ask for money in return so u live hapily while those developers die hungry is that ur mental level or plain ignorance. so if its a BMW car u want it free because other vise its " corporate monopoly" seriosly get ur head checkup

another example did u got the Modern combat4 Real Race3 on android for free or money. do u aways make free calls around the world do u not pay the electricity bills above all why do u even pay the Taxes to ur govenment when they not even providing u with anything but emegency plans for free you might own a house but u pay tax lolz and u say windows is " corporate monopoly software"

posted on 25 Apr 2013, 13:52 1

31. darac (Posts: 2156; Member since: 17 Oct 2011)

Gosh, I don't know where to even begin with this illiterate rant.

So full of ridiculous and invalid points.
I was referring to Ubuntu also.. like, the latest release and not a 3 year old one.
Dont know to copy paste on it? Lol.
Do you even know what wine for Linux is?

Do you have a remote idea how much money goes into entire development of windows software?
Obviously not.
I'll give you a hint - tens of billions of dollars less than users are paying for it

posted on 25 Apr 2013, 14:42 2

33. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

i obviously dont have much idea but i know how to do all stuff i said but its epic pain in the Ass to do simple stuff from command prompt and u obviosly dont even know ur self. locked files dont get copy paste in linux by simply clicking idiot u have to go in cmd use sudo command always.
of ubuntu yeah sure cuz i abandoned it after 2 months never to be used again no matter which version it was its simply not user friendly at all and for a programer used to code in Visual Studio will surely never like linux since there is not a single programer studio or suit that offer debug mode or and setp modes at all and yeah sure u dont have a damn idea what i am saying ur only user i tried to using it as Embedded C developer there is massive difference in ur usage and mine and illetrate is definetly you who could not understand simple english meh noob and its not rant and B.S its fact its hardly half the efficient then Windows offering u dont trust me go ask developers other then open OS is linux/ubuntu of 2013 more eaisier and effecient to use then windows more then 80% will say NO!

and if linux is that much awsome then why is it still not more widly used by end users. people still prefer windows based desktop and laptops. liux/ubutu market share meh u know better

posted on 25 Apr 2013, 15:23 1

34. Kreft (Posts: 84; Member since: 27 Dec 2012)

Ubuntu sucks. Plus not exactly free when you have to go out of your way to install it whereas 99% of PCs you buy will just have windows on it. You might not value your time but I do, so that makes Linux the most expensive OS ever with all the hoops you have to go through and then you can't play games or use loads of apps. I'll stick to windows. The only OS that matters not garbage buggy Linux.

posted on 25 Apr 2013, 01:24 5

9. Timmehor (Posts: 599; Member since: 09 Mar 2013)

That's very promising for Windows 8, because that's what it's meant for, tablets. If they continue to update and improve, it will only just get better. Too bad PC sales are plummeting, and fast.

posted on 25 Apr 2013, 01:27 5

10. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

Actually Windows 8 works perfectly on PC too. It's just a perfect balance between a tablet and PC OS. And it really is sad that PC sales are dropping fast. I love working on a PC.

posted on 25 Apr 2013, 04:40 2

19. haseebzahid (Posts: 1853; Member since: 22 Feb 2012)

its time PC makers do little bit more tricks compacting the PC in tiny convertable boxes with all stuff i love my PC too since its much more powerful then lastest laptops even after 4 years

posted on 25 Apr 2013, 04:40

20. Timmehor (Posts: 599; Member since: 09 Mar 2013)

If it was perfect, I think the sales wouldn't be dropping so fast. Hey, I can't stand laptops/tablets all the time, gotta use my PC. I'll give Windows 8 sometime, let it update/fix ... then i'll get it.

posted on 25 Apr 2013, 01:27 2

11. pongkie (Posts: 655; Member since: 20 Aug 2011)

I got the acer w510.. bit heavy but I like it. I got the docking keyboard too gives me whole day battery plus its a great tablet stand

posted on 25 Apr 2013, 02:19 3

13. rahulz (Posts: 117; Member since: 25 Feb 2013)

well done microsoft, congratulations...
it will increase even faster especially when nokia launch their own lumia tablet...
windows 8 one of the best tablet os. it is very touch friendly...