Windows goes from zero to 7.5% of the global tablet market

Windows goes from zero to 7.5% of the global tablet market
Tablet shipments are setting records and while iOS and Android tablets hold roughly 91% of the global market, Microsoft accomplished massive strides in its own right.

In a report on global tablet OS market share put out by Strategy Analytics, the statistics outline two major winners over the past several months. Android is one, jumping from 34% to 43% market share, and Windows is another, going from essentially nothing in the first quarter of 2012 to 7.5% in the first quarter this year.

iOS is feeling the pinch, shrinking from 63% market share late last year to just 48% now. Do not feel too bad for Apple however, as it shipped over 19 million iPads in the first quarter of this year, nearly doubling its output from a year ago. Android tablets jumped from shipping 6.4 million tablets a year ago to over 17 million last quarter which explains the big grab at market share.


According to the report, Windows tablets shipped 3 million units. Considering there was limited market distribution that is not a terrible showing. Since Microsoft announced that the Surface Pro will be added to 25 new markets in the next couple months, we expect market share to grow. That means it will be eating away at Android and iOS, but we will not know to what extent until the analysts have done their requisite chewing through the data.

sources: Bloomberg via WPCentral

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34 Comments

1. clevername

Posts: 1436; Member since: Jul 11, 2008

Sounds awesome. That's a huge leap.

2. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

I wonder if this includes the transformers with Windows. I wouldn't specifically call them tablets but Microsoft might. For that matter I don't really consider the Surface Pro a tablet or at least, I don't consider it an iPad/Android competitor. It's sort of in the middle of notebooks and tablets. Microsoft's growth is steady and I think that's because a lot of people don't want to upgrade PCs right now. I know I'm still content with the performance of my machines from 2009 and I probably won't upgrade for another year at least. In that time I expect Macs and PCs to be much better and I'll have a very big choice at hand. Come to think of it... my only option for a tablet is Windows since I use big software that is only on Mac and Windows compliant.

5. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Totally agree with this. As a developer I love my tablet to be fully functional. Just before a few days saw a W8 running Dell tablet in the electronics store. It was sweet! Though with atom processor. I'll wait a little for better W8 tablets and then buy one!

12. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

I'm in video production. An Atom simply won't do and I've heard some weird performance issues with those low clocked i7s and i5s they put in Ultrabooks and MacBook Airs. I'm sure Adobe/Avid/Microsoft/Intel will get stuff optimized eventually but I don't have months to sit around waiting on a patch.

6. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Yeah. I agree. An Android or iOS tablet can't replace a Windows PC or tablet, because there's so many things you can do with Windows but not with the other systems.

14. darac

Posts: 2156; Member since: Oct 17, 2011

This is exactly what I thought is being the case. Those numbers seem to include convertibles such as Vivo tab etc. On the classic tablet front (7-10 inch, 300-700gram forms), windows is still barely existent

17. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

well 7.5% in 3 months is massive if u compare WP7-- 8 growth rate which is growing but slow and steady

21. jromy

Posts: 114; Member since: Feb 26, 2013

3 months? Aren't they comparing Q1 of last year and Q1 of this year? so it would be 7.5% in a year (and it stills sounds skewed in my opinion)

25. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

did win8 tablet got released in last quater of 2012 or first quater of 2012 so after the lauch of win8 tablets its like 4-5 months to date. first u need to realize that PA normaly twice windows news u have to be smater

29. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

wht thumb downs since where did i said something invalid things or incorrect information trolls

28. TheBitterTruth unregistered

Type short comments :P

32. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

No. ^That's pretty short. How about that, eh?

3. konnor

Posts: 30; Member since: Apr 25, 2013

Are they really tablets does it include "touchscreen laptops", too? Because those are not tablets. Not like you can use a touchscreen laptop in bed like you do with a tablet. I would be surprised if the entirety of Windows 8 machines made 7.5% of the tablet market.

7. PhansMuneeb

Posts: 371; Member since: Jan 28, 2012

The Truth is Windows is more mature than Android or ios...

24. jromy

Posts: 114; Member since: Feb 26, 2013

Not the windows competing with Android and iOS, the PC/Desktop might be more mature but the mobile side is a big flop so far.

8. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

I'm using my laptop in my bed right now. Also, several models of touch screen Win8 laptops have screens that can fold all the way back or flip in a way that lets you use them flat.

4. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Windows 8 is AWESOME!

15. darac

Posts: 2156; Member since: Oct 17, 2011

Ubuntu is AWESOMER. And it's FREE

18. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

and it cant run half of the cool stuff of windows and it cant let you do things eaiser then windows and it cant be user friendler then windows and none of us can use profesional developer studio kits and stuff on it like windows do. free is one thing which isnt bad but cons are great and we can get cracked win any time you just need to be smater :D

27. darac

Posts: 2156; Member since: Oct 17, 2011

You sound like a Linux noob. Tell me which Windows app you can't run over Vine? Ubuntu is simpler, more stable and efficient than your beloved corporate monopoly software. But yeah, screw enthusiasts who actually develop something out of love and passion and make it better and easily available to everyone..let's rather keep stuffing Microsoft's disgustingly full pockets!

30. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

well i was refering to ubutu ofcourse 10.1 or something like that i only used at office when i was working for embedded C programing for Arm9 processors and guess what it was terible experence. here it goes. stable yes but incredibly slow to boot took 5 minuits on same machine where windows loaded in 1 miniut no actual developer studio like MS visual studio or anything near to that i had to write C code on a notepad ran from cmd guess what not even notepad there remeber the commads to write a txt file and save it in command prompt and also write the compile macro linking macros build code macros or do all these things manually over and over again and this took my whole day to run simple piece of Error correcting code in a stream of data. increadibaly restricts basic features like copy paste. windows> right click copy right click paste ubutu>go to cmd sudo>copy>password sudo>paste>password also must have loged in with all administrative rights. incrediably reduced productivity(these words are also said by my senior Software Team lead) 1 minuit job of windows takes 20 minuits on ubutu so yes i hate ubuntu very very much. oh and forget about trying to connect Jtag or custom made external device without screwing the drivers of that device i bet you were saying its cool u must be a IT guy runing already made appication softwares or not even nearly a computer guy simply movies and games person well i cant say u suck its ur choice but MS made my life more easier then Linux or ubutu. its paid yes but it gives far far more flexiblity and productivity in return. and you can always get a cracked windows for free so why on earth i am stupid enough to install linux to ruin my life. you crying its paid like linux is free which is not othervise they will die hungry they only charge and get money from ads and get ur head straight u said "corporate monopoly software" oh please u want a company to invest millions and dont ask for money in return so u live hapily while those developers die hungry is that ur mental level or plain ignorance. so if its a BMW car u want it free because other vise its " corporate monopoly" seriosly get ur head checkup another example did u got the Modern combat4 Real Race3 on android for free or money. do u aways make free calls around the world do u not pay the electricity bills above all why do u even pay the Taxes to ur govenment when they not even providing u with anything but emegency plans for free you might own a house but u pay tax lolz and u say windows is " corporate monopoly software"

31. darac

Posts: 2156; Member since: Oct 17, 2011

Gosh, I don't know where to even begin with this illiterate rant. So full of ridiculous and invalid points. I was referring to Ubuntu also.. like, the latest release and not a 3 year old one. Dont know to copy paste on it? Lol. Do you even know what wine for Linux is? Do you have a remote idea how much money goes into entire development of windows software? Obviously not. I'll give you a hint - tens of billions of dollars less than users are paying for it

33. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

i obviously dont have much idea but i know how to do all stuff i said but its epic pain in the Ass to do simple stuff from command prompt and u obviosly dont even know ur self. locked files dont get copy paste in linux by simply clicking idiot u have to go in cmd use sudo command always. of ubuntu yeah sure cuz i abandoned it after 2 months never to be used again no matter which version it was its simply not user friendly at all and for a programer used to code in Visual Studio will surely never like linux since there is not a single programer studio or suit that offer debug mode or and setp modes at all and yeah sure u dont have a damn idea what i am saying ur only user i tried to using it as Embedded C developer there is massive difference in ur usage and mine and illetrate is definetly you who could not understand simple english meh noob and its not rant and B.S its fact its hardly half the efficient then Windows offering u dont trust me go ask developers other then open OS is linux/ubuntu of 2013 more eaisier and effecient to use then windows more then 80% will say NO! and if linux is that much awsome then why is it still not more widly used by end users. people still prefer windows based desktop and laptops. liux/ubutu market share meh u know better

34. Kreft

Posts: 84; Member since: Dec 27, 2012

Ubuntu sucks. Plus not exactly free when you have to go out of your way to install it whereas 99% of PCs you buy will just have windows on it. You might not value your time but I do, so that makes Linux the most expensive OS ever with all the hoops you have to go through and then you can't play games or use loads of apps. I'll stick to windows. The only OS that matters not garbage buggy Linux.

9. Timmehor

Posts: 599; Member since: Mar 09, 2013

That's very promising for Windows 8, because that's what it's meant for, tablets. If they continue to update and improve, it will only just get better. Too bad PC sales are plummeting, and fast.

10. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Actually Windows 8 works perfectly on PC too. It's just a perfect balance between a tablet and PC OS. And it really is sad that PC sales are dropping fast. I love working on a PC.

19. haseebzahid

Posts: 1853; Member since: Feb 22, 2012

its time PC makers do little bit more tricks compacting the PC in tiny convertable boxes with all stuff i love my PC too since its much more powerful then lastest laptops even after 4 years

20. Timmehor

Posts: 599; Member since: Mar 09, 2013

If it was perfect, I think the sales wouldn't be dropping so fast. Hey, I can't stand laptops/tablets all the time, gotta use my PC. I'll give Windows 8 sometime, let it update/fix ... then i'll get it.

11. pongkie

Posts: 663; Member since: Aug 20, 2011

I got the acer w510.. bit heavy but I like it. I got the docking keyboard too gives me whole day battery plus its a great tablet stand

13. rahulz

Posts: 117; Member since: Feb 25, 2013

well done microsoft, congratulations... it will increase even faster especially when nokia launch their own lumia tablet... windows 8 one of the best tablet os. it is very touch friendly...

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