Windows RT tablets will be "a very good consumer box", priced $200-$300 less than those with Intel inside

Windows RT tablets will be
David Schmoock, Senior VP of Lenovo's North American division, mentioned in an interview recently that Windows RT tablets will be $200-$300 cheaper than those with Intel processors inside that can run legacy Windows programs.

He added that Windows 8 tablets will be in the $600-$800 price range, so we can easily deduce the price of an Win RT slate to be in the realm of $400-$500, which is comparable with current ARM-based slates, as Microsoft promised when announcing the two Surface tablets of its own, yet places the RT gear squarely against the iPad. 

The problem with Surface is that there are rumors Microsoft might start the RT one off with the loss-leading $199 price point to quickly gain market share and attract developers towards its nascent platform, and the other PC vendors are not very happy about that, with Toshiba and HP withdrawing from the RT race, citing various other reasons.

Lenovo's VP, however, also said that "RT will play in consumer and retail at very aggressive price points. It will do well but it’s going to be more of a consumer price point play to begin with.. [it will] be a very good consumer box".

All we know is that cheap RT tablets are certainly going to heat up the battle between Microsoft, Google and Apple for the "post-PC" era, as Apple loves to call it, and Redmond has proven that it might come late to a market, but then catches up quickly to become one of the leading players thanks to the Windows and Office franchises, as well as its engineering, partnership and distribution might. Well, it has to claw back from the iPad's record 70% market share, and that lofty 30% tablet share goal it has set for itself will require lowball prices galore, so in the end we all win.

source: Bloomberg

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16 Comments

1. fsnas

Posts: 122; Member since: Jun 18, 2012

nice..

2. Birds

Posts: 1172; Member since: Nov 21, 2011

Oh well my hopes were a little to high. Oh well....

3. pokharkarsaga

Posts: 545; Member since: Feb 23, 2012

intel should a learn a lesson from this pricing state.ARM processors are definitely going to be more hyped due to cheap price.bad news for intel processors.

4. MeoCao unregistered

That's the result of lack of competition.

5. RangersK

Posts: 68; Member since: May 15, 2012

less then? Did you copy the title from Engadget? LOL. Now you fixed it. :D

9. Lucas777

Posts: 2137; Member since: Jan 06, 2011

it should actually be fewer instead of less… if we are being grammatically correct and I doubt microsoft will run a deficit spending program to only bolster its RT marketshare… didnt work for obama, didnt work for Hp, and will not work for microsoft

11. cepcamba

Posts: 717; Member since: Feb 27, 2012

They are willing to spend big bucks for marketshare so they can command ad revenue.

6. steelicon

Posts: 318; Member since: Apr 02, 2011

History as a teacher: Windows Mobile X.X orphaned to adopt Windows Phone 7. All apps developed, sold and purchased are now incompatible with the new platform and developers reboot to start from scratch. People wail for a while then is beset by some strange form of amnesia. Praise for the new platform ensues. Old platform sold for peanuts with limited or no support. Windows Phone 7.X orphaned to adopt Windows Phone 8. All apps developed, sold and purchased are now incompatible with the new platform and developers reboot to start from scratch. New apps are cross compatible in Windows 8 platform. People wail for a while then is beset by some strange form of amnesia. Praise for the new platform ensues. Old platform sold for peanuts with limited or no support. Windows Phone 8 and Windows 8 orphaned to adopt Windows Phone 9 and Windows 9. All apps developed, sold and purchased are now incompatible with the new platform and developers reboot to start from scratch. People wail for a while then is beset by some strange form of amnesia. Praise for the new platform ensues. Old platform sold for peanuts with limited or no support. Now you could argue about planned obsolescence and corporate strategy/consumerism/greed. All within a minimum of months from each reboot. Repeat ad infinitum / ad nauseam. This is the Microsoft Way. Welcome, NOKIA. Goodbye, NOKIA.

10. Lucas777

Posts: 2137; Member since: Jan 06, 2011

apps on windows phone 7 are completely compatible with windows phone 8… why would you think they arent? microsoft would not abandon the 100,000+ quality apps they have accrued and microsoft is releasing 7.8 in an attempt to satisfy 7 users… I am upset with microsoft for not allowing a full upgrade to 8, but it is not a complete shift like windows mobile to windows phone was

12. Henrik

Posts: 141; Member since: Feb 18, 2012

ALL Windows Phone 7.x apps are compatible with Windows Phone 8. And since Windows Phone 8 is now going to support native code and C++, you can be pretty sure at least WP8 apps are going to survive into Windows Phone 9 (and Windows 9) as well. It's not some lo-fi programming language bent to die out in the coming years due to impopularity - no, it's the real proven deal. You're just sad because Symbian got the boot, judging by your avatar. Well, I ain't here to dry your tears, and I don't think no one else is either.

13. Glim12808

Posts: 394; Member since: Oct 26, 2011

You obviously conjured your data from the hot air off your ass. Only a miniscule percentage of WP7 apps will have to be rewritten for WP8. Go troll somewhere else!

7. TheLibertine

Posts: 484; Member since: Jan 15, 2012

Same price point as the iPad. Will be interesting to see these two clash. Microsoft will have to fight against staggering 70 percent market share.

8. RamyRamz69

Posts: 390; Member since: Dec 12, 2011

Eh, to be honest the only company that I would buy an RT Tablet from would be Asus...

15. -box-

Posts: 3991; Member since: Jan 04, 2012

Asus does have a good track record for its tablets, and the Nexus7 is an impressive piece of technology given its price point. That said, it wouldn't suprise me if Acer, Lenovo, and others work as hard as they can to try to match it. Competition is great for consumers.

14. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Notice something? This does not come from Microsoft but from Lenovo, one of Microsoft partners. Lately so many OEM have been pressuring Microsoft to cancel or price it over $200. I guess there are some serious negotiations ongoing between MS & OEM partners.

16. gurpreet1100

Posts: 3; Member since: Aug 17, 2012

i would buy windows RT tablet

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