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Windows Phone may reach 12% market share in Europe by next year

Posted: , by Michael H.

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Windows Phone may reach 12% market share in Europe by next year
We've long held that Windows Phone has the best shot to become the third pillar in the mobile OS ecosystem, and new research from Strategy Analytics is saying that may come true sooner than later in Western Europe. Strategy Analytics is predicting that Windows Phone will be making a huge leap over the next year in Western Europe, and could even get up to 12% market share in the region. 

Windows Phone may reach 12  market share in Europe by next year
A 12% market share would be more than double the current share for Microsoft's mobile OS, which only holds 5.8% of the market in Western Europe right now. That jump in market share would be due to a predicted increase in Windows Phone sales from 6.1 million units this year to 14.4 million units next year. If this prediction comes true, it would make Windows Phone the third biggest mobile OS in Western Europe. 

The strange thing that we saw in the research is that total smartphone sales in Western Europe are only expected to rise from 104.8 million units this year to 117.2 million in 2012. Of course, smartphones do have a higher proportion of the market in Europe already, especially compared to the US, but that still seems like a fairly modest increase. 

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posted on 26 Oct 2011, 01:27

1. snowgator (Posts: 3604; Member since: 19 Jan 2011)

12% in Europe would be great, but WP needs at least that much world wide to make 2012 the year they must have to prove they can make it in the OS wars. They stand a great chance.

posted on 26 Oct 2011, 04:04

2. SemperFiV12 (Posts: 948; Member since: 09 Nov 2010)

This seems very realistic... I think WP advertising is more effective in Europe and the OS is received better there.

posted on 26 Oct 2011, 05:51

5. andro. (Posts: 1999; Member since: 16 Sep 2011)

Generally no,its just Uk and continential networks have in the last year applied massively subsidised prices on windows phones in ordered to improve sales and clear high stock levels

posted on 26 Oct 2011, 05:45

3. CellularNinja (Posts: 306; Member since: 27 Sep 2011)

Rightfully so, Windows Phone is a great OS and while no one expects it to beat iOS or Android right now, It should have a healthy third place spot

posted on 26 Oct 2011, 05:50 1

4. andro. (Posts: 1999; Member since: 16 Sep 2011)

We sold windows phones in my network shop for month and after selling about 5 handsets in 5 months we got rid of them. We currently have the htc radar and the bloody thing doesn't sell at all either,not down to htc mind,they make quality phone but down to nobody wanting windows phone except for a really specific work related purpose. The bland square ui is just not attractive and many people are more tuned in these days and know the windows os major limitations and lack of apps.

Any Sales currently adding to the above precentages given my phonearena are due to many uk netowrks and indeed continential ones giving windows phones away at massively subsidized prices on upgrades etc,primarily due to need to clear stock levels

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