Windows Phone is now more popular than Apple's iOS in Brazil, Android still dominates

According to a recent report from market research firm Kantar Worldpanel, Windows Phone is now more popular than Apple's iOS in Brazil.

In the month of July 2015, Kantar believes that Windows Phone had jumped to a market share of 5.9% in the country, up from 3.6% in September 2014. iOS, on the other hand, had the reverse trajectory, sinking to 3.5% of Brazil's smartphone market from 6.1% in September 2014. Android rests undisturbed at the top and is dominating smartphone sales in Brazil, with an estimated market share of 89.5% in July 2015, up from 88.2% in September 2014.

Microsoft's performance in the country does not come as surprising news. In fact, this April, Stephen Elop stepped forward and announced that Windows Phone was competing on equal terms with iOS in Brazil when it comes to both market share as well as units sold. As the months have passed, it looks like both Apple's decline and Microsoft's success accentuated.

One possible explanation of Apple's downfall in Brazil is the fact that the local smartphone market is shrinking considerably as a direct consequence of the country's financial struggles. According to estimates from IDC, Brazil's smartphone sales dropped by 12 percentage points in Q2 2015 compared to the same time period a year ago. Naturally, as smartphone sales in the country declined, the high-end sector - which is where iPhones are situated - was the first to take the hit.

Looking forward, it remains to be seen if Microsoft can maintain its current trajectory. The company has announced plans to reduce the total number of smartphone models it sells once Windows 10 Mobile launches in the upcoming months.



1. DeusExCellula

Posts: 1390; Member since: Oct 05, 2014

Pricing is more friendly...

2. Tziggy14

Posts: 626; Member since: Sep 02, 2014

How is this possible for Windows Phone? Naturally, if you don't want iOS or can't afford it, you normally go to Android.

3. arch_angel

Posts: 1651; Member since: Feb 20, 2015

Windows Runs Very Good Even On Low Specs So There Phones Are Really Cheap and Yet They Still Have Solid Performance. I Guess They're In Love With That In Brazil.

6. Commentator

Posts: 3723; Member since: Aug 16, 2011

Hold on guys it's WP 5.9%, Android 89.5%. It's not like WP is handing it to Android or anything. iOS is just floundering there.

27. arch_angel

Posts: 1651; Member since: Feb 20, 2015

LOL Right.

31. Trex95

Posts: 2383; Member since: Mar 03, 2013

True. But not gaming performance at all after my experience with NL 1520, 930 and 925 plus the worst thing about WP that a lot of apps doesn't update.

49. Plutonium239

Posts: 1239; Member since: Mar 17, 2015

I have never had issues with apps updating on my Lumia 1020. Also it has worked amazing for games. Asphalt 8 airborne and the regular one work as smoothly as possible, no lags or anything.

41. sergiobr

Posts: 718; Member since: Feb 25, 2013

I personally don't like windows (neither in desktop). People here love high tech, but the budget ... that's reason why wphone is growing here. I've a Note 4 and a Lumia 1020 (just for photos). But you must be aware of the prices and taxes : - iPhone$ : $1,200 1,500 ! - Note 5 : the same

46. xq10xa

Posts: 810; Member since: Dec 07, 2010

"Good" and "Solid" by Windows phone standards. Not by IOS or Android.

47. arch_angel

Posts: 1651; Member since: Feb 20, 2015

Of Course.

5. Sovat_fc

Posts: 224; Member since: Aug 30, 2014

Correction: If you don't want iOS or can't afford high-end Android, you normally go for WP.

10. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Or low end Androids.

29. holydemon6

Posts: 19; Member since: Jun 30, 2015

Slow end Android... ;)

32. Trex95

Posts: 2383; Member since: Mar 03, 2013

I prefer go for WP instead of low end Android laggy crap performance.

4. Derekjeter

Posts: 1552; Member since: Oct 27, 2011

You cant expect them to pay $700 for a phone. Do guys remember how they wanted to stop the World Cup cuz of all the poverty and how they accused their government of building stadiums instated of schools and hospitals? Brazil is not in a financial state to be buying high end phones.

8. Sovat_fc

Posts: 224; Member since: Aug 30, 2014

So, did you mean that states which buy Apple devices are richer than Brazil? You're wrong dude. Most southest Asian countries love iPhones or iPad, and they buy them even if they have to pay their hard-earing salary for them. My point is that most of these fucking countries are not fucking richer than Brazil.

11. darkkjedii

Posts: 31541; Member since: Feb 05, 2011

Man you made your f*****g point huh.

25. FluffyBled unregistered

Indeed, people in my country would save 3-4 monthly salaries just to buy a high-end phone!

23. engineer-1701d unregistered

but they are one of a few that produce there own fuel fully independent i had an ex brazilian and its really nice there but its only nice in the areas of upper class low class is low like stick houses on side of road

38. IvanLuiz

Posts: 1; Member since: Sep 09, 2015

You´re wrong, Derek! We´re one of the countries where high-end phones are sold by the bunch. I´m a teacher in a private school. I just checked in my last class: 22 students out of 56 had iPhones. We have lots of really poor people in our country, but we also have lots of rich people over here too.

42. sergiobr

Posts: 718; Member since: Feb 25, 2013

Your statement is not complete, here we have people who loves to "show themselves" (like in any other place) with iphone$ but the majority here loves Sammy ! Me myself have a Note 4 and 1020. There's a part who is able to buy and thereś another part who works 4 , 5 months to buy a high end ($1,500)

7. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

9. theguy2345

Posts: 1216; Member since: Jun 24, 2014

This basically just says what we've known for a while; they are consolidating their lineup, which is actually a good strategy that works. And the author is Thurrott, the most cynical windows phone "fan" ever.

19. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Its your money do what you will, i almost make a plunge for a heavily discounted Surface 2 RT with my money and end up with another tech relic so glad i didn't. I still sore that Microsoft shut down GFWL. All my game achievements that i have accumulated over the years, gone!! A portion of my PC games also fail to run with that decision. Microsoft is a thriving company and yet they refuse to support their own PC Gaming platform just because Steam is doing better than GFWL. My only consolidation is that most of my game purchases are over at Steam rather than GFWL.

50. Plutonium239

Posts: 1239; Member since: Mar 17, 2015

Now they use Xbox achievements across the Windows platform, on xbox, windows phone or desktop/tablet/laptop.

45. 497362

Posts: 60; Member since: Aug 27, 2015

hehe u got duped by a common journalist strategy. make a bold hard hitting trend prediction. if it becomes true, put on resume to show how smart u are. if it doesn't come true, don't put it on resume. journalists care about career, not truth.

12. Taters

Posts: 6474; Member since: Jan 28, 2013

At least there is some hope in humanity. One country down and the rest to go. Go windows 10!

13. SnakeBoyVincentLiu

Posts: 59; Member since: Aug 17, 2015

Because Brazil is nothing but full of drug wars, Brazil full of low class thugs, thieves, mafias, beggars beggars everywhere, it's no surprised to see they cannot afford the iPhone.

14. darkoman4

Posts: 183; Member since: May 30, 2014

Same could be said for your country.

16. meanestgenius

Posts: 22429; Member since: May 28, 2014

Dude, be quiet with that BS. Go play with your daddy's MacBook or something and quit it with your BS.

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