Why do people hate Apple?

Why do people hate Apple?
I know why you’re here, you know why you’re here, so let’s get right to it. Apple is a very divisive company. It has millions of fans but also millions of haters. Under every article, video or social media post that’s related to Apple, there are always comments from both groups, and the same battles are often fought between friends in real-life as well. We’ve already discussed what aspects of the brand make it so loved, but now it’s time to flip the coin and see what people have against it. But let’s begin with some fundamentals...

Is Apple really a hated brand?

In a recent research paper called “Consumer Brand Hate: Steam rolling whatever I see” by S. Umit Kucuk (Psychol. Mark. 2019;36: 431–443. https://doi.org/10.1002/mar.21175) as part of survey around 500 people were questioned about their feelings towards brands and their habits when it came to brand hating. Here’s what the study found out:

Being in front of Walmart, a company famous for paying wages so low, its employees have to use food stamps, speaks volumes about the amount of hate Apple is gathering.

Why is Apple the target of so much hate?

Because people tend to hate those at the top

Let’s talk a bit more about the “Negative Double Jeopardy”. The term was coined to reflect the fact that the most valuable brands get the most hate. From dedicated anti-brand Twitter accounts and Facebook pages to full-blown websites meant to accumulate people’s disdain for a brand, popular companies are magnets for hate. The reason for that could be because they’re associated with corporate greed, questionable tactics or something else. As long as an entity is at the top of a positive chart, tons of people will dislike it even if it’s only because it’s there. This is nothing unique to brands either. We see it with teams that dominate a certain sport, or athletes that win gold medals multiple years in a row.

Apple has been on the top of many charts – and for a long time now – which has helped it accumulate not only a devoted fan base (more on that later) but many passionate haters as well. They can find plenty of reasons for their feelings, so let’s continue down the list.

Because Apple is the other team

People get oddly attached to the products they use despite the large corporations that provide them rarely reciprocating in any meaningful fashion. That’s doubly true when it comes to tech and even more so when we narrow things down to smartphones. Smartphones have become such an essential part of our lives that if someone insults our device of choice we take that as an insult to us personally.

When it comes to phones, there are two very distinct teams: Apple (or iOS) and Android. And while the Android team is fragmented into subteams like Samsung, OnePlus, Xiaomi and so on, when Apple is on the horizon, they unite powers against the common enemy. Armed with facts, biases or just plain insults, they dive into battle. Sometimes the wrong logo on your smartphone is all that’s needed to get sucked into an argument about which tech is superior.

Because Apple is the epitome of consumerism

Depending on the price of its stock, Apple is often the most valuable brand in the world, which basically means it’s winning at capitalism. And it’s doing that not only by selling millions of products but by also feeding people the philosophy that its products make us better humans. You’ve probably heard things like “give people wonderful tools and they’ll do wonderful things” said during their presentations. And while that statement is not a lie, we can agree that the average Apple user isn’t doing wonderful things with their iPhone or MacBook. But by using every marketing tool available and sprinkling superlatives generously across its website and commercials, Apple has successfully conjured an almost mystical aura around its products to make them seem more appealing.

Those that aren’t lured by that aura, however, find it more appalling than appealing and for them, it’s all that is wrong with the modern world and our obsession with material goods. Spending hundreds or even thousands of dollars for something that has much cheaper alternatives is unacceptable for them and just plain wrong. No brand should be put on a pedestal because they’re all just parts of corporations looking for profit.

Speaking of putting on a pedestal...

Because of Apple fans

We’ve all had that experience where we like something but we find its fanbase so annoying that we’d rather stay away from it than risk being associated with it. And for some people, that’s definitely true when it comes to Apple fans. Their devotion to the brand often reaches cult-like levels and the way they praise every product released by the company no matter its objective qualities or faults can be repulsive.

Even if your feelings towards Apple are rather neutral, encountering an Apple fan that’s trying to convince you how amazing its products are, as if they’re receiving a cut from the profits, can make you dislike the brand.

Because they’re not part of Apple’s target userbase

Apple is often criticized for artificially limiting what users can do with their devices. From being unable to put shortcuts for apps wherever they want to not having a “send via Bluetooth” feature, there are plenty of things that can easily be implemented but Apple refuses to do so. This often angers more advanced users because they feel like Apple is treating them like they don’t know what they’re doing. And that’s not far from the truth. Apple’s userbase covers every imaginable demographic, and the majority of its users are not only far from being advanced, they have no ambitions to become such. They want a device that’s simple and easy to use and does the few things they want from it well enough.

If you’re someone who’s often driving offroad you wouldn’t be mad that the new Toyota Corolla is not 4x4, so why be angry at Apple for offering something that’s clearly not meant to satisfy your needs as a smartphone user?

Because of Apple’s questionable practices

A massive conduit for Apple hate is some of its business practices that don’t seem to match the company’s rhetoric about they’re doing everything with the user’s interest in mind. Slow chargers in the boxes to nudge you to spend extra on faster ones sold separately; low base storage on iPhones so you’d go for the more expensive version; CPU throttling due to a degraded battery making you consider a new phone sooner and battling the right of independent repair shops to fix broken Apple devices are just a few things that are objectively not in favor of users and yet are part of the company’s handbook.

Those are all legitimate reasons to dislike Apple and they have pushed a number of users away from its ecosystem over the years. As you’ve probably noticed they’re all meant to inflate the company’s profits or what people usually see as greed. The fact is that no matter how noble Apple’s intentions may be, it’s still a publicly-traded company and every quarter its executives have to bring good news to the investors or they’d be in trouble.

Now that we’ve mentioned money...

Because Apple’s products are not affordable

Apple products are expensive and that’s by design. You’ll never hear the word cheap during an Apple presentation, there’s only “less expensive”. The brand offers high-end products and wants people to know that from the price tag if not anything else. Of course, not everyone is able or willing to pay those prices. Naturally, that leads to hate because the company has put a barrier that prevents certain people from getting into its “walled garden”. Overpriced is a term often used to describe Apple products. Can they cost less? Probably. Apple is working with some of the highest profit margins in the business. At the same time, it’s the third-largest smartphone maker and as long as its sales numbers show that more than enough people are okay with the current pricing strategy.

Those are only a few of the reasons people usually hate Apple for. There’s an abundance of them and surely you’ve heard plenty more. Perhaps you’re part of the anti-Apple movement yourself? If so, feel free to share what’s pushing you away from the brand in the comments below!



1. emerPCS

Posts: 3; Member since: Nov 05, 2019

I paid 1080 for an XS when it came out. Broke it 6 months of using it without a case. Instead of paying the 300$ I sold it broken for 480$!!! I was able to buy groceries and a note 8. The note 8 lasted me 6 months until I broke that and sold it for 150$ so total cost of ownership of phones last year for me was around 1650$. Last year my phone did not help me make any more money at my job or make me any more popular im still the same boring loser who is now happy with a Samsung a20 cuz I been porting them over to metro and reselling them. Now I get free phones service.

36. HNIC215

Posts: 9; Member since: Oct 17, 2019

You should've just bought a $20 case... would've saved you so much money. LOL

57. TadTrickle

Posts: 97; Member since: Apr 08, 2019

I hate pixel more than I do apple, bc it wants to be an iphone

71. Darckent

Posts: 97; Member since: Sep 17, 2016

I'd say because of bias sites like phonearena who let apple pass on its shortcomings but will bash anything that isn't apple for the exact same shortcomings Or your comparison articles where you miss out multiple bonuses of other products as to not make apple look bad Yup sites like this help the hate with your questionable practices

79. EnderTails

Posts: 1; Member since: Nov 06, 2019

Jeez not hating or anything but how do you break your phone's that fast?! Like I have an honor 8x and its in perfect condition after almost a year.

80. Ianx2

Posts: 1; Member since: Nov 06, 2019

I am using Apple since Apple II, I find that it is not the equipment (although there is nothing better built in this branch) but the software that makes it different; you just have to see the story: everyone has tried to imitate him, I hope he doesn't change his philosophy, the best is always worth more.

2. Wickedsamaritan

Posts: 88; Member since: Aug 11, 2017

Hate is like an obsession, I'd rather say why do I disagree with Apple, Apple is More inclined to making Money than Innovation, they didn't even let Iphone do copy and paste for years ( we've had that on Symbian years before the first IPhone). I won't let a company tell Me what I deserve with my Own money ,,

22. Mikele

Posts: 184; Member since: Nov 19, 2013

Absolutely same opinion here. Imagine 64GB for iPhone 11Pro Max at $1000 plus this is crazy. It's shows that Apple only interested in excessive profit

65. yyzamin

Posts: 383; Member since: Aug 26, 2015

If apple were using your data for advertising profits then I guess their products would be cheaper.

67. ijuanp03

Posts: 630; Member since: Dec 30, 2014

I hate to spoil it for you but everyone who uses facebook/IG/whatsapp and google services regardless of OS has your data.

83. mail2douglas

Posts: 3; Member since: Apr 19, 2019

All companies are into big profits..few can get away with it. Some people like using the same phone from 07 because there isn't a learning curve.

30. toukale

Posts: 662; Member since: Jun 10, 2015

And yet, the entire mobile world is currently align to the way Apple does business. It starts with their laptop lines, their phones and everything else. You won't let Apple tell you what you deserve but you will let another corporation do. This is such hypocrisy. The real reason you hate Apple is because you either can't afford their products and therefore not part of the "it" club or because their are the other. It's so strange the way some people let their emotions get the best of them.

39. Charlie2k

Posts: 151; Member since: Jan 11, 2016

"can't afford" is a mouthful to say when it's about the most boring and widely used mainstream phone on the market. Without innovation or any real reason for it being mainstream except that journalists have praised them since 2007 and hated on all the other brands.

41. toukale

Posts: 662; Member since: Jun 10, 2015

@Charlie2k - Here is the thing most keep leaving out. There is a reason why Apple gets all the love they get, they have proven over decades they can and have changed industries. Look at the current mobile world, ARM a joint venture started by Apple. The iPhone template is the current industry standard everyone is using and it does not look like anyone else is capable of moving us beyond it. And you are wondering why journalists is praising them? Which other tech company have that kind of resume and proven track record?

44. Charlie2k

Posts: 151; Member since: Jan 11, 2016

Which industry have they changed? Really. And please don't say iPhone, iPad, iPod or Watch, since that would be historically wrong. Did you read the article? People dont love Apple.. They hate them. To answer your question i would say Microsoft and Nokia. Since they have invented products that people actually use. And by use I mean a lot of people..

59. iushnt

Posts: 3138; Member since: Feb 06, 2013

@toukale while I do like Apple products and have been using lately, i don’t think one should be a fan of a brand based on its products. That would just limit ourselves from appreciating products from other brands. However, the thing I find annoying are the Apple fans defending Apple’s every move and products. I think being a fan or hater is more applicable for sports, movies, music, social worker etc but not for consumer brands.

86. Jimboblooney

Posts: 1; Member since: Nov 06, 2019

I think you will find that ARM was originally started by Acorn computers. Apple joined in the venture Arm stood for AcornRiscMachine before becoming AdvancedRiscMachine when it was split from Acorn. I was working for Acorn at the time. I like Apple and Android they're just different.

46. mackan84

Posts: 609; Member since: Feb 13, 2014

Y’all forget that this “hate/love”-thing brings a lot of ad-revenue to all these journalists. Of course they’ll praise and write article and article on Apple. It’s the foundation for a lot of clicks.

45. Wickedsamaritan

Posts: 88; Member since: Aug 11, 2017

I understand that some brain stop developing, so I am not surprised here .. I said I won't let a *COMPANY* can't afford ? You are one of those iphone 11owners middle school kids that poke fun at a Note 10 plus user because your brain is too small that all you could see is the Apple Logo .. go Play elsewhere Kid. You make my Brain Bleed

55. wickedwilly

Posts: 740; Member since: Sep 19, 2018

Utter rubbish, you do not know what you are talking about. Everyone I know could easily afford any Apple product and own all of them. Only one has an iPhone and they admit they only use one as they are used to IOS. I do not use Apple products because in general, IOS is a second rate OS for me, they are inferior to other products and I do not like to wait for new features and functionality. I also need a good fast repair service if required and from my experience, Apple products fail too often and are a nightmare to get repaired in and out of warranty.

43. HildyJ

Posts: 341; Member since: Aug 11, 2012

I agree that I don't hate Apple but I don't begrudge them the money. My dislike of Apple started with four of Apple's own words: "You're holding it wrong." To me, the arrogance of that statement says all I need to know about Apple's attitude towards its users and I don't want to be a part of it. I want my phone to conform to my desires, not the manufacturer's rules.

49. LordDavon

Posts: 168; Member since: Sep 19, 2011

...and this is one of the issues. Apple never said, "You're holding it wrong". In an internal email Steve Jobs wrote to an employee, "Just avoid holding it in that way" and the email was leaked. Apple's official statement was "Gripping any mobile phone will result in some attenuation of its antenna performance, with certain places being worse than others depending on the placement of the antennas" and then gave every iPhone 4 user a free case to avoid the problem.

52. Charlie2k

Posts: 151; Member since: Jan 11, 2016

There is no such thing as internal communication at Apple. Everything they call "internal" is just ment to take the long way to the press. But it is still ment to be leaked.

3. Cicero

Posts: 1144; Member since: Jan 22, 2014

Because of arrogance?

4. Panzer

Posts: 283; Member since: May 13, 2016

Patent Trolls

5. Crispin_Gatieza

Posts: 3163; Member since: Jan 23, 2014

Haters gonna hate. Long before Apple there was Ford vs. Chevy. No matter what side of the fence you're on, if you hate then you're a hater and a product rules your existence.

6. bitwiser

Posts: 27; Member since: Sep 28, 2018

"Hate" is strong, but I dislike Apple because of back in the day when iTunes was necessary evil to use an iPhone...switched to android and can't go back. I also dislike how Apple gives few options and tries to make it very difficult for 3rd parties to compete in their ecosystem. They just don't play nice with others :P

38. Rocket

Posts: 697; Member since: Feb 24, 2014

Well said!

7. superguy

Posts: 469; Member since: Jul 15, 2011

Because Apple sells the tech Android and PC makers were using last year and heralding it as new? Because Apple doesn't gives you what it thinks you and tells you that you don't need it if they didn't supply it? Because Apple is against the freedom to tinker? Because Steve Jobs used his reality distortion field to promote Apple products as something they weren't? Because Apple blames the user for legitimate hardware flaws (i.e. you're holding it wrong)? Because Apple ripped off great ideas from others and called them innovative (great artists steal ...)? Because Apple sold items of questionable quality at higher prices than their competitors and ignored the problems/ The list can go on ...

28. kotan24

Posts: 319; Member since: Oct 29, 2012

Name one company that has not done what you just stated !

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