Why does Samsung insist on making its emoji so awful?

With the Galaxy S8's unveiling yesterday, we got to take a good look at Samsung's latest UI refresh. Even though most of what we've seen so far is pretty good-looking, one particular problem sticks out like a sore thumb – the emoji are still abhorrent.

These are simply terrible – they feature the very same faux-3D effect that was so prevalent in mid-00's graphic design, even though the rest of Samsung Experience, formerly known as TouchWiz, moved to flat, more stylish design a long time ago. But it's not just that – while we wouldn't go as far as saying any specific emoji implementation looks good (they don't), Samsung's is by far the worst one of the Android bunch.

Granted, keeping the current style, even though it's inconsistent with the rest of the UI, is understandable – there's a ton of already existing emoji, and redesigning them all will certainly take considerable time and effort. On the other hand, there's 646 new Samsung emoji debuting with the S8, and the Unicode standard has many other in the works, so the more the company waits, the worse he problem will become.

There's another explanation, however – what if Samsung's graphic designers actually like the current emoji? This might actually be the scariest proposition, as it means users will keep on being subjected to monstrosities like Samsung's "Grimacing Face", or the six-fingered "Hand With Index and Middle Fingers Crossed".

Really, the problems with emoji run deeper than just the ugly designs, as just the sheer amount of them is getting a little out of hand. While we're all for diversity, adding six different versions of the same emoji, rather than just use a much simpler raceless, genderless blob, is, frankly, ridiculous. But to each their own – if there wasn't a demand for them, the Unicode Consortium wouldn't be making more and more of them. Regardless, it would be nice if companies like Samsung stopped treating emoji design like an afterthought, as, like it or not, they're widely used everywhere, and we'd prefer not wanting to gouge our eyes out every time we look at one. 

source: Emojipedia



1. phonehome

Posts: 812; Member since: Dec 19, 2014

Political correctness? The world (ironically outside of Asia where Samsung is headquartered) is rife with it.

3. juandante

Posts: 679; Member since: Apr 23, 2013

iPhoneArena next article : Apple's excellent move of the year, iPhone 8 the exact same as iPhone 7.

14. ibend

Posts: 6747; Member since: Sep 30, 2014


22. xeroxchap

Posts: 68; Member since: Oct 11, 2016

lol.. funny and so accurate at the same time :)

18. ph00ny

Posts: 2067; Member since: May 26, 2011

You've pretty much summed it up nicely. Why are some of these PA authors see outside of their own world? Another day another nitpick on non-apple products

2. bobby84

Posts: 595; Member since: May 13, 2016

Samsung emoji are the best and most polished

4. ShadowSnypa786

Posts: 612; Member since: Jan 06, 2017

The emojis are fine, I been using them for years and never thought they were ugly, but the more you have the more choice you have. So if ya find a certain emoji ugly im sure there will be on that suits you more.

17. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

They are ugly because they do not look like the iphone ones. Remember this is iphonearena, anything not apple is bad.

5. Tech_fan

Posts: 94; Member since: Mar 28, 2017

Kaloyan C this is a very stupid article.. its a tech site you cant comment about your stupid opinion in every article. the emojis are actully quiet good and far better than your beloved cr@pple.

16. ibend

Posts: 6747; Member since: Sep 30, 2014

this one just pathetic.. S8 is just too perfect that they have hard time to find cons...

24. Tech_fan

Posts: 94; Member since: Mar 28, 2017

yes. its so perfect that makes butthurt itrash fans so jelous

29. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Lol, can't wait to see that in the cons list of their stupid double-standards review...

6. xondk

Posts: 1904; Member since: Mar 25, 2014

Emoji's are Emoji's........I've yet to see a clear example of 'bad' or 'great' for that matter, they just are what they are?

7. Soundjudgment

Posts: 370; Member since: Oct 10, 2016

I am crossing *my* six-fingers in the hopes that Samsung fixes this issue soon.

8. vasra

Posts: 131; Member since: Feb 27, 2014

Not everybody is from California or wants to be. Samsungs emoji are fine enough for the 2+ billion Asians. The paltry 350million Americans can complain all they want. Nobody cares.

9. Theonick

Posts: 17; Member since: Aug 24, 2015

They are fine though!

10. bucknassty

Posts: 1371; Member since: Mar 24, 2017

So they look Asian... and you dont like that? WTF

11. Spyro

Posts: 334; Member since: Mar 29, 2017

I think they're meant to have an Asian aesthetic. This article is just rant.

12. Ronan

Posts: 51; Member since: Mar 21, 2017

Who cares! It shows up differently on someone else's phone when you send a text. Jesus Christ! You idiots complain about everything.

13. truthteller unregistered

Really? A whole new article about how you hate Emojis?How old are you writers? Three?

15. peace247 unregistered

Those actually look much more funny. Emotions are strong.

19. SleeperOne

Posts: 370; Member since: Feb 25, 2017

Emoji are cancer, hey lets glorify tribal faiths in the name of diversity, let's make up a gender gap so we can force a message into the most diminutive format of communication on the planet. You're really late to see the big picture at work.

20. Lumia_Luigi

Posts: 173; Member since: Mar 22, 2017

Tryna copy Apple. Stock still has the best emojis IMO

21. Mr_Maverick

Posts: 18; Member since: Nov 06, 2016

Samsung emojis are much refined. Have you ever seen those on stock android? Those yellow piece of melted s**t! If iPhone will come with the same emojis as Google you will award it as the best. Have some unbiased reviews!

23. xeroxchap

Posts: 68; Member since: Oct 11, 2016

I smell racism behind the article.... grow up Kaloyan C. ... this article is just trash !

25. azimesmail

Posts: 264; Member since: Nov 23, 2014

I dunno who's more of an idiot, a mobile phone news website that is bias towards one manufacturer, or the people who waste time everyday to complain about the bias...

26. cantstopkchen

Posts: 9; Member since: Feb 10, 2014

I'm so glad someone out there agrees with me. Samsung and LG emojis look awful. The Google/stock android ones are at least tolerable.

27. medicci37

Posts: 1361; Member since: Nov 19, 2011

If you can't understand that those emojis suck you are retarded

28. zenun12

Posts: 205; Member since: Oct 31, 2016

I actually prefer the Apple emojis or just stock emojis, they seem a bit more straightforward. Anyway, Facebook Messenger will still change that to their own emoji when I use it there.

30. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Haha, fkn apple presstitutes are in top gear to downplay the non-crappIe competition in 2017...

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