White box tablet producers challenge the brand names in China and the U.S.6
To show you how the white box names have been picking up momentum, the combined market share of tablet produces not in the top 5 rose to 39% in the second quarter of 2013. That compares to the 26% combined share for these lesser known names in the second quarter of 2012.
While Asus and Acer have been selling their dual-core powered 7 inch slabs for 5000 NT ($169 USD), consider that some white box manufacturers are selling competitive tablets for 2000 NT ($68 USD). and in the states, some white box tablets are even cheaper. Deep discounter Walmart is offering Xelio's 7 inch tablet for $49. For $89 you can buy a NextBook with an 8 inch screen, Android 4.1 under the hood, 8GB of native storage and a 1.5GHz dual-core ARM A9 processor driving the tablet. Of the 172 different tablets being sold by Walmart, 51 are priced below $100.