When you really “feel it,” Immersion is the company behind the haptics we experience every day

Whether you are tapping away at a text message, playing a round of Sky Force, or strumming guitar strings on Solo 2 with your Android smartphone, chances are you are feeling some gentle vibrations from the device as part of the user experience.

That vibration response is called “haptics” or haptic feedback, and in case you were wondering, a company called Immersion is likely the technology that makes it all work.

Immersion works with all the big OEMs and engaging more with developers to leverage how haptics can enhance the user experience as technology evolves. To that point, Immersion has teamed with the developers behind the popular game Asphalt, and Acer with its new dual-haptic engine Predator tablet, providing a dual feedback experience with the new game and the new tablet.

Haptic feedback is something that can easily be taken for granted, until you pick up a device that does not have it. For some, that is not big deal, for others, it is a totally alien experience. Immersion is pushing its solution to make the user really feel it, well into the future.