When you really “feel it,” Immersion is the company behind the haptics we experience every day

That vibration response is called “haptics” or haptic feedback, and in case you were wondering, a company called Immersion is likely the technology that makes it all work.
Haptic feedback is something that can easily be taken for granted, until you pick up a device that does not have it. For some, that is not big deal, for others, it is a totally alien experience. Immersion is pushing its solution to make the user really feel it, well into the future.