When marketing fails: Microsoft’s Lumia 535 page shows off Vine – for Android

When marketing fails: Microsoft’s Lumia 535 page shows off Vine – for Android
Like any customer facing enterprise, Microsoft has various semi-autonomous departments within the company, as well as contracted companies on the outside that assist with any number of items involved in the design, development, manufacturing, distribution, sales, and marketing of a given product.

In this case, the newly available Microsoft Lumia 535 smartphone, which is a decent deal at only $149 unlocked, has all the flare one would expect to see on a manufacturer web-site, overview, technical specs, and apps.

The Windows Phone platform has been facing headwinds on the apps front, but Microsoft continues to make the platform as attractive as possible to developers.  Plus, all the big names are present, Twitter, Instagram, Spotify, Netflix, WhatsApp, Minecraft, Vine, take your pick. Actually, we will pick Vine for just a moment because as we browse the page we notice that Vine is the highlighted app on “display” for the page.

No problem with highlighting an app, OEMs, carriers, accessory makers, and the like, do it all the time. Unfortunately, the graphics folks that created and provided the images for Microsoft’s Lumia 535 page are apparently unaware of the less than subtle differences between Vine for Windows Phone, and Vine for Android.

Lo-and-behold, Vine for Android on the Lumia 535! Actually, if you want to take it a step further and interpret the image literally, lo-and-behold, the Lumia 535 running Android 4.x (the blue colored clock means it’s not KitKat).

We get it, it is not all that uncommon a mistake, for carriers and accessory makers maybe. For the manufacturer of the device though? Do we call it a rookie mistake in this case? The devil is in the details, and this is a tough detail to overlook – inadvertently promoting a competing platform while touting all the “apps you love” in the Windows Phone Store.

A little friendly ribbing never hurt anyone.

reference: Lumia 535 (Microsoft)



1. vijay.alapati

Posts: 181; Member since: Jan 08, 2015

Final nail for M$ coffin ;p

10. timukh

Posts: 295; Member since: Feb 04, 2013

Someone is going to get fired today :P

17. waddup121 unregistered

(thumbs up!)

2. Chuck007

Posts: 1410; Member since: Mar 02, 2014

What the heck they do know they are using MJ's daughter for promotional materal?

3. LetsBeHonest

Posts: 1548; Member since: Jun 04, 2013


19. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

he just had one job ...

4. fatexo

Posts: 221; Member since: May 21, 2010

Plot twist - windows phone can now run android apps!

6. hurrycanger

Posts: 1761; Member since: Dec 01, 2013

Plot twist - the Microsoft Lumia 535 can now run stock Android Jelly Beans.

8. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Plot twist... WP 8 can't...

5. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Someone is gonna get fired today, LOL.

7. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Sad... Particularly since the WP version looks better!

9. ABC_123

Posts: 49; Member since: Jul 11, 2014

Where to buy the android one...? It looks good on android.

16. Doakie

Posts: 2478; Member since: May 06, 2009

I have a 635 as one of my backup phones and I've always thought it's hardware is great and it would be way better if it was running stock KitKat. I say KitKat because I effing hate the UI of Jellybean.

18. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

I wouldn't want kitkat on those specs, 512mb of ram and 4-5gb of Rom after android is put on there. I haven't had the best experience with that type of specs on android. Though would be fun to play around with for sure.

11. boosook

Posts: 1442; Member since: Nov 19, 2012

Epic fail! :D

12. sip1995

Posts: 1771; Member since: Feb 07, 2014

Sorry, but you know that Vine recently update their Windows Phone app, right?

20. Gawain

Posts: 439; Member since: Apr 15, 2010

Sorry, that doesn't change the fact that it's an Android screen in the image.

13. hound.master

Posts: 1044; Member since: Feb 27, 2015

What's the big deal we all know it's just PhotoShop and the WP version looks better to.

14. rydh95

Posts: 3; Member since: Feb 03, 2015

You had one job.

21. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

PA - wondering when you are going to comment that Google in promoting the Nexus phone and Netflix is showing a Windows Phone app and not android. Let me know when your journalism isn't as biased as it is.

22. jojon

Posts: 433; Member since: Feb 11, 2014

well said wolverine...

23. Gawain

Posts: 439; Member since: Apr 15, 2010

Ooooooh. Really? That certainly **is** the end of the world for the company whose OS rules 90% of the market. :-P Seriously, how about a link because I don't see anything in the Play Store and I want to see that.

24. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

26. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Nor is it the end of MS who makes more money off android than google itself, is valued at more, and has technically more actual devices running its windows OS. They are the only company in a position to offer a 3rd OS, and while they want market share like a shark, will not go under if they don't get above 5% or 1% share. Considering their Surface success, I highly see the WP being the next go to phones for enterprise, when they start to sell business bundles (well they should at least) in a bundle that will include a surface and win10 phone as a package. Take it or leave it. Business will always do the cheapest option that meets their needs. Hence why I handle hundred thousand dollar accounts and see that they still run Blackberry bolds. They literally have them lying around. When I talk about doing a extended warranty exchange, most the time they simply give me another IMEI/SIM combo to test and no harm done.

25. chibbsthecat

Posts: 7; Member since: Dec 16, 2014

Wow Microsoft.

27. mildorzalost

Posts: 143; Member since: Jun 03, 2014

It's a shame, vine for windows phone looks a lot cleaner and with more space

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