WhatsApp for Android and iPhone will have ads starting next year

WhatsApp for Android and iPhone will have ads starting next year
Facebook is a for-profit organization and some form of ads inside WhatsApp has been inevitable since the day it bought the messaging platform. Now, after previously confirming plans for monetization, the social media giant has announced that WhatsApp ads will begin rolling out in 2020. 

Corroborating previous information, it was confirmed during the annual Facebook Marketing Summit that the first ads will be implemented into the Instagram Stories-like Status feature. Like regular posts, the ads will occupy the entire screen, but rather than displaying the contact’s name WhatsApp will showcase the name of the company. Also, a swipe up link will be included.

It’s unclear at this point if Facebook has any further plans for advertisements within WhatsApp, but eventually the company could introduce smaller alternatives that display between chats on the conversations list.

In order to boost the usefulness of WhatsApp Business, it was also announced that new ads which link directly to these accounts will soon be making their way over to both Facebook and Instagram. While on this topic, it’s also worth pointing out that WhatsApp Business users will soon be able to benefit from “richer message formats” which involve pairing images or PDF files with a short piece of text. Eventually, when messaging about products, users will also be able to view the product within WhatsApp and then access the entire catalog.

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15 Comments

1. Phonehex

Posts: 766; Member since: Feb 16, 2016

I feel they should have an option to pay and not have ads.

2. joshuaswingle

Posts: 626; Member since: Apr 03, 2018

I'm not too bothered by this because I don't use WhatsApp Status, but if they introduce more ads that start making WhatsApp as a whole annoying to use I'd happily pay.

9. TheOracle1

Posts: 2331; Member since: May 04, 2015

I hope Blokada and DNS66 can neutralize this.

3. yalokiy

Posts: 1047; Member since: Aug 01, 2016

I'll just continue sticking with telegram. Annoyingly though, have to use Viber, and that one has ads.

4. shiv179

Posts: 176; Member since: Aug 08, 2012

Just install a previous version APK without ads... until that version gets discontinued off course

5. Guseinguliev

Posts: 118; Member since: Mar 04, 2019

in the end, we all eventually move on to the usual SMS.

6. JcHnd

Posts: 282; Member since: Apr 30, 2012

Honestly, i dont mind them... they seem to actually make easier to get in touch with products that i may care about, lets see how intrusive they will get.

7. RoryBreaker

Posts: 236; Member since: Oct 11, 2015

Telegram and Signal should jump all over this. Since FB attacked GB Whatsapp & Whatsapp Plus, I've already been starting to use the other platforms.

8. TBomb

Posts: 1563; Member since: Dec 28, 2012

I use whatsapp to talk to one person while they are abroad. Not a fan of it. I'd be much more happy to buy a product that I didn't see in a communication app than one I did. Ads on an social media site are different than in one that I use strictly for direct communication. I see this backfiring on Facebook. There's lots of alternatives.

10. Valdomero

Posts: 697; Member since: Nov 13, 2012

I knew this would eventually happen! I recall Whatsapp owners and even Mark Zuckerberg himself saying they won't put ads in Whatsapp, that was in 2014, now see how that goes... Link of the article:https://qz(dot)com/178893/whatsapps-anti-a​d-philosophy-is-really-a-broad-new-vision-for-mobi​le/ Moral of the story: Never trust Mark Zuckerberg...

13. ShadowWarrior

Posts: 165; Member since: Aug 08, 2017

This is only the beginning. I can see it becoming more worse until people will stop using WhatsApp and switch to something else.

12. Vokilam

Posts: 1273; Member since: Mar 15, 2018

One of the reasons I switched to iOS because it has iMessage. It’s a regular sms for those who don’t have it - and it’s a feature packed for those that use the same app.

15. bigstrudel

Posts: 605; Member since: Aug 20, 2012

Same here. 5 years ago.

14. bigstrudel

Posts: 605; Member since: Aug 20, 2012

Lowered expectations and people will eat it up. Meanwhile iMessage will never have commercials because it’s a core service. Oh it’s encrypted too. Would be nice if Android could come up with a core web messages app to any phone after a decade.....but no.

16. TheOracle1

Posts: 2331; Member since: May 04, 2015

I guess you never heard of RCS?

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