What do you make of Google's modular phone project Ara?

Who knows what the braniacs from Google might come up with until next year, when Project Ara is expected to land for retail presence. That's why we wanted to ask you if this modular phone concept is something you consider ready for take-off, or do you think it is too hard to master, and will remain one of Google's pet projects? Take your pick, and chime in the comments.
What do you make of Google's modular phone project Ara?
It's the future, I can finally cook my own smartphone, and, coming from Google, I expect value for the money, too!
51.55%
Sounds promising, so I'll wait and see what are the modules on offer, and then decide on Project Ara.
39.39%
Modular electronics have been tried before with limited success, nothing beats a uniform handset, tested thoroughly by a major manufacturer.
9.06%
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