What? This 5.5" phone with 3GB RAM costs $90


Much can be said about the history of Chinese smartphone makers — both big and small — and their attempts to commoditize the smartphone, but none speaks louder than UMi's new $89.99 ROME phone. And for that kind of cash, you're getting one incredibly decked out device.

While unconfirmed, the UMi ROME appears to have a metal frame encircling the 7.9mm chassis, and the resemblance at the back with the Xiaomi Note Pro/Samsung Galaxy Note 5 is "uncanny". In terms of hardware, UMi is offering a 5.5-inch, 720 x 1280 resolution AMOLED display, good for a pixel density of 267 ppi, which while not excellent, is nevertheless quite acceptable at that price point. The glass covering the panel is of the 2.5D curved type, which always adds some class to devices in our experience.

Underneath the screen, UMi has packed a 64-bit, octa-core MediaTek MT6753 processor with ARM Mali T-720 GPU, coupled with the extremely generous 3 gigs of RAM. Considering the 720p resolution, at least on paper the phone should perform quite well. There are also 16GB of built-in storage, though there's no word on whether the ROME will support expansion through a dedicated microSD card slot. On the imaging front, we're looking at a 13-megapixel Sony IMX164 sensor and a dual LED flash at the back, and a 2-megapixel selfie snapper up front. Finally, the device is powered by Android 5.1 Lollipop and a 2,500 mAh cell.

From what we're told by the press release that UMi sent us, the ROME is due for release "next month", which is a bit ambiguous, and so is the entire story around the phone for that matter. Quite frankly, UMi now has a track record of promising pretty amazing devices that are yet to be released to the public, so we'll be keeping an eye out for the ROME, but also the previously announced (but still unreleased) Zero 2. If we assume there's no monkey business going on here, however, we've got to say that this is likely to be a hit with consumers, who're increasingly craving high-end packages sold at near cost.

Any potential takers?

FEATURED VIDEO

46 Comments

48. kuta92

Posts: 6; Member since: May 20, 2017

I will prefer to buy DOOGEE X10 !! It has 5" hd display with 5mp rear camera and 2mp selfie camera with front facing fingerprint sensor and comes 512mmb ram and 8 gb rom..it can be a perfect choice in the small amount of money as it has high density 3360 mah battery and it is very durable phone !!!! try this i am posting its link !!!

47. kuta92

Posts: 6; Member since: May 20, 2017

well my choice is DOOGEE Y6 . it support 4g+ and comes with 4 gb ram and 64 gb rom ... so why we should not try this ? it has 13 mp samsung camera and 8 mp front camera..it has ips display technology and 2.5 d curve screen !!! it come with beautiful colors :) so give it a try !

46. Kashan786

Posts: 4; Member since: Jun 23, 2016

Bluboo Maya are getting prepare to bang out the chinese market :) With $69.99 pre-sale price the device will be came out with 2 GB of super RAM into the markets Get Ready for it!

45. offerworld

Posts: 10; Member since: Oct 31, 2015

This phone is good but i wait for Bluboo Maya. this is better, Maya is come with Android 6.0, Sony camera sensor+ quick focus, 13MP+5MP cameras, Customized Face beauty APP, 2GB+16GB, 5.5” HD IPS TFT display, Back cover design, Metal frame 4.35V battery core, 3000mAh battery, Dual SIM Dual Standby. friends i think this is good phone and i watch regularly bluboo.com.cn/ for buy this phone.

44. Tech-8816

Posts: 20; Member since: Apr 18, 2016

We have some other good choice for the entry-level smartphone, UMI Rome X vs Bluboo Picasso vs Bluboo Xfire 2 vs HOMTOM HT7, you can watch the comparison video on youtube.

43. AlSaudi

Posts: 3; Member since: Dec 20, 2015

i bought it from Kingsouq.com/umi , price is fair enough and fast delivery !! it worth to check out !

42. Umizero

Posts: 2; Member since: Nov 27, 2014

Get UMI ROME for FREE: umidigi.com/ Get excited on Nov 30th 9.99$ on UMi Cyber Monday: community.umidigi.com/thread-1600-1-1.html

41. wapmaster13

Posts: 2; Member since: Nov 10, 2015

So nice phone :D i just bought from Geekbuying :D

40. fumij

Posts: 6; Member since: Oct 28, 2015

Umi rome is the RAM 3GB MTK6753 Smartphone killer. It only takes $99.99 from Geekbuying. Good for me.

32. Taters

Posts: 6474; Member since: Jan 28, 2013

For $90 bucks for those looks and specs? I would get one for fun. I doubt it will look as good as it does in those pictures though. Even the Nexus 6P you can tell that the aluminum isnt as finished as nicely as other high end phones.

36. surfboarder

Posts: 168; Member since: Nov 17, 2015

Ya me too 90 bucks heck ya!! Ya drop it crack the screen big deal, just get another lol

30. Af1rPA

Posts: 712; Member since: Jun 12, 2014

$90 is awesome. But I bet this thing is jammed packed with Chinese spyware.

28. GeekMovement unregistered

Revolutionary design.

22. Patrick97

Posts: 3; Member since: Nov 15, 2015

What about the Quality ?? hmmmm,,

23. majedlutfi

Posts: 38; Member since: Feb 07, 2013

screw quality just buy another one when it's broken, even for 180$ you can't get a smartphone with these specs

35. surfboarder

Posts: 168; Member since: Nov 17, 2015

Patrick97 quantity uhhhh?? Like Apple BACK ORDERED lol

20. Android4EveryOne

Posts: 20; Member since: Apr 19, 2014

I'm calling BS. I'll believe it when I see it.

14. cncrim

Posts: 1590; Member since: Aug 15, 2011

I bet alot of corner have to be cut to produce 90 phone.

13. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Holy Julius Caesars $90?

12. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Holy shot $90?

11. ibend

Posts: 6747; Member since: Sep 30, 2014

best sub $100 phone i guess :D but with shipping fee + tax + other cost, it will cost around $250 to reach my front door :-/

15. faizan-sharif

Posts: 98; Member since: Jun 26, 2013

get from your back door then :)

10. Fire5

Posts: 315; Member since: Feb 13, 2015

Chinese kills Android Smartphone

17. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

Chinese are the ones who really popularized the Android to the masses. by offering low priced good phones. Android is popular just because of chinese. or else iOS, Windows Mobile, Blackberry or Symbian would be leading the smartphone OS industry.

9. plasteek

Posts: 265; Member since: Jun 07, 2015

I'll buy thousands and make an AMOLED wall !

26. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

oh...do you know how they sync up all those phones to play a video like that? That is a very impressive feat...isnt it?

4. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

These prices will kill larger OEMs.

6. KRISTIJANJE

Posts: 68; Member since: Feb 16, 2015

And let them be killed.

3. iusshpandeh

Posts: 250; Member since: Jul 23, 2014

$90?? Compare it to Apple Pencil! One is pointy other is not ;) LOL!

5. KRISTIJANJE

Posts: 68; Member since: Feb 16, 2015

Hahahahaha. Apple sells pencils that cost more than this.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless