Watch Tim Cook's full D11 interview: Jony Ive work on iOS 7 'magic', market share not Apple's game

Posted: 29 May 2013, 02:30, by Daniel P.

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Watch Tim Cook's full D11 interview: Jony Ive work on iOS 7 'magic', market share not Apple's game

We've been posting bits and pieces about Tim Cook's lengthy annual interview at the D11 conference, and now the full video is posted online for you to hear things in context.

The CEO of the world's most profitable tech company reiterated that in the post-PC world success will come to those who fuse together top-notch hardware, software and services until you don't know "what is what". Sounds about right, but one area Apple's been stalling lately has been iOS, and it turns out that Tim Cook is extremely pleased with his decision to get rid of Scott Forstall and hand over the iOS look and feel to the brilliant designer mind of Sir Jony Ive. WWDC is just a few days away, so we'll know more about the results when iOS 7 gets announced very soon.

Tim Cook also announced that Apple has bagged the former EPA boss Lisa Jackson to head its environmental efforts, which is a commendable hire, of course, and one case where the revolving door between the public and private sectors is not such a bad thing.

As for the rise of capable competition and Android's unabating market share lead, Apple's CEO replied that it's not at all about market share, but the best products that take the choice and guesswork out of the consumer's purchase decision, and they've always had capable competition in the face of Microsoft, now adding Samsung and Google, but have always been able to put up a good fight.

source: AllThingsD

20 Comments

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posted on 29 May 2013, 02:34 5

1. PermanentHiatus (Posts: 267; Member since: 22 Jun 2012)

I think someone should've told him Jony Ive designs hardware, not software. iOS 7 will be a disaster.

posted on 29 May 2013, 02:39 4

3. TheBitterTruth (unregistered)

I don't think so. Apple must have to redesign its UI otherwise they will lose their battle.

posted on 29 May 2013, 05:58 6

5. WHoyton1 (Posts: 1635; Member since: 21 Feb 2013)

They have already lost....

posted on 29 May 2013, 06:18 5

6. quadrazeus (Posts: 359; Member since: 03 May 2013)

Says a samdung fanboy.

posted on 29 May 2013, 09:50

15. TheBitterTruth (unregistered)

and you know what is thebittertruth?
You are dumb.

posted on 29 May 2013, 04:05 3

4. darkkjedii (Posts: 24334; Member since: 05 Feb 2011)

No you want it to be a disaster. Stop convincing yourself.

posted on 29 May 2013, 07:14 1

8. roldefol (Posts: 4364; Member since: 28 Jan 2011)

And what do Android fans have to gain from a potential iOS "disaster"? A little temporary schadenfreude? Let's not forget the impact iOS has had on the entire mobile landscape. Innovation by Apple, Google and MS is good for us all.

posted on 29 May 2013, 09:08 1

12. mafiaprinc3 (Posts: 575; Member since: 07 May 2012)

competition is always good for innovation in the tech industry

posted on 29 May 2013, 13:08

18. stealthd (unregistered)

They made Ive "head of human interfaces" or something a while ago, meaning he no longer just looks over hardware. You really think Tim Cook wouldn't know what his own executive employees are doing?

posted on 29 May 2013, 02:38

2. TheBitterTruth (unregistered)

"SIR JONY IVE"
Hahaha

posted on 29 May 2013, 06:49 1

7. zibbyzib2000 (Posts: 221; Member since: 18 Nov 2010)

What the heck was up with that lady's mini orgasm at 0:26 haha

posted on 29 May 2013, 08:16

11. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

What about Mega? ;)

posted on 29 May 2013, 07:19 3

9. roldefol (Posts: 4364; Member since: 28 Jan 2011)

Funny, Apple execs weren't so quick to dismiss their market share a couple years back when the iPad had 85% of the tablet market. I guess it's only important when you're winning.

posted on 29 May 2013, 08:14 3

10. g2a5b0e (Posts: 3782; Member since: 08 Jun 2012)

I was thinking the same.

"It's not at all about market share..."

It's funny how that becomes the case when you're no longer on top.

posted on 29 May 2013, 09:11 1

13. mafiaprinc3 (Posts: 575; Member since: 07 May 2012)

typical of apple

posted on 29 May 2013, 10:54

16. gallitoking (Posts: 4721; Member since: 17 May 2011)

funny Apple still has the number 1 spot in tablet market share.. unless you can either prove me wrong or backpedal your comment..

posted on 29 May 2013, 13:13

19. stealthd (unregistered)

Apple's business model doesn't depend on them having high market share. Macs have been a minority for decades, yet Apple has remained profitable (and their PC business is still growing while Dell/HP are in decline). It's the same with the iPhone, it was never dominant in terms of market share. Even when it was new, it was still eclipsed in market share by Symbian/BB/etc.

posted on 29 May 2013, 09:24 1

14. PhoneCritic (Posts: 799; Member since: 05 Oct 2011)

Well that's what every CEO says in light of dropping market share because of the impact it will have on existing shareholders. Cook knows the truth but he can just come out and say " yeah were losing market share because Google and Samsung are coming on strong I don't think we can hold back their success" That would cause a run on the stock. Remember Elop and his disastrous remark the "burning platform" before Nokia even had a wp device to introduce
( took them about a 1 year I think before the first windows device was offered ).

No Cook said the right thing. However, I would take a wait and see approach on this as Mr Ives can't make such drastic changes to the OS or Apple faces Alienating its users that love ease and simplicity and if it doesn't make big changes then it will fall further behind. It's not a win win situation in my opinion for Apple because they established such a solid brand - that it can't be tampered with ( can't change the Coke formula < remember that big debacle>) or else face a sever backlash. iOS7 has to fall some where in between to be considered somewhat a success.

posted on 29 May 2013, 10:55 1

17. gallitoking (Posts: 4721; Member since: 17 May 2011)

I wonder how much Mr. Jobs charged for that interview.. and if the had coffee

posted on 29 May 2013, 17:50

20. willard12 (unregistered)

True, Apple doesn't care about market share. Just ignore their latest ads "more pictures taken with the iPhone than any other camera, more music played on the iPhone than any other phone".