Video feature coming to Yelp, starting next month
Mobile is a major part of Yelp's game plan. The latest stats show that 70% of Yelp's daily number of uploaded pictures, come from a mobile device. That works out to about 23,000 pictures uploaded daily. Offering video should help raise Yelp's mobile usage to an even higher percentage.
Once the video feature is added to Yelp, users writing and posting a review will be prompted to add a video. You will have 12 seconds to record the video and a green circle on bottom will keep track of how much time you have left. Select a cover picture and a caption, and you're done. Over time, as more people post a video, the more useful ones will be on top.
Sounds like a clever and useful way to enhance a review. Will you be adding video to your Yelp reviews?