Verizon to offer a $30 unlimited data plan for the iPhone 4, tiered pricing coming later

Verizon to offer a $30 unlimited data plan for the iPhone 4, tiered pricing coming later
With Apple's iPhone 4 coming to Verizon in a few weeks, one of the big questions has been what will the carrier charge for data usage. Last year AT&T got rid of their unlimited data plan and currently offer a 200MB plan for $15 and 2GB plan for $25, while Verizon has been offering an unlimited data plan for $30 a month on their smartphones. Now, Lowell McAdam from Verizon has confirmed to the Wall Street Journal that their $30 data pricing will also be used for their upcoming iPhone 4, saying “I’m not going to shoot myself in the foot. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T."

But it appears this will not be permanent, as later Mr. McAdam stated that the iPhone 4 $30 unlimited plan will only be a temporary offer and that the carrier will eventually follow AT&T’s move to tiered pricing for its mobile phone plans in the not too distant future. Does this also mean tiered pricing of data for Verizon's 4G LTE smartphones are around the corner too? Probably.

source: WSJ

Related phones

iPhone 4 Verizon
  • Display 3.5" 640 x 960 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A4, Single core, 1000 MHz
  • Storage 32 GB
  • Battery 1420 mAh(7.00h talk time)



1. clevername

Posts: 1436; Member since: Jul 11, 2008

Although verizon has stated tiered pricing is the future that doesn't mean unlimited will go away.

2. johnnyboy unregistered

such a bad move if they decide to get rid of the unlimited data in the near future.

3. PapaJay224

Posts: 866; Member since: Feb 08, 2009

tiered pricing rumors have been around almost as long as iPhone rumors, now that one is out of the bag its all left to speculation. Until the sheet comes up stop talking about it, when was the last time you saw at&t do anything so ground breaking that VZW followed? especially a STUPID business move to drop data pricing. At&t boasts speed as their compliment to the iPhone, but they cap the data to be able to claim that. VZW DOESN'T claim that, VZW claims to be reliable, and you can rely on VZW NOT following at&t in there STUPID business practices, and come up with their OWN way of making money off of data being more attractive to customers, not a deterrent. At&t uses the phones to attract customers, Verizon uses choice to attract customers, the better choice.

8. hawk62

Posts: 320; Member since: Nov 21, 2009

Omg vz this vz that. Get over it. They will cap usage. Why was it bad for att? They gave most of their(hint, that is the correct word, check your post) a lower price. Most people dont go over the cap. Vz also over charge millions on data for years with the $1.99 every month if you pushed the wrong button on your phone.

10. jtucker1987

Posts: 89; Member since: May 06, 2010

I agree capping usage is not a bad thing. Its not like they are going to charge you $40 for 75mb. There will most likely be a fair usage amount. I never go above 2gb on my iPhone and I'm still grandfathered into my unlimited plan. There needs to be data caps on wireless because there are people out there who abuse the unlimited plan. I read one time someone used 20gb in a month!! Like wtf??!! You use that much data which slows every one else down to the point where it takes ten minutes to load google. I have to admit that AT&T did a fantastic job upgrading their network in the last 6 months. No more dropped calls nor do I have slow download speeds. Maybe if people weren't streaming Pandora 10 hours a day or jailbreaking an iPhone to use free tethering with no download cap then we wouldn't be faced with this problem.

12. asdf unregistered

you can't abuse an unlimited plan with too much usage. it's friggen unlimited. the companies never should've called them unlimited if they intended for soft caps in the first place.

13. QuikNui

Posts: 2; Member since: Jan 25, 2011

They personally caught their OWN mistake and took care of EVERY customer!!!!! VZW will continue to dominate every Quarter to come, the iPhone is just icing on the cake!!

19. PapaJay224

Posts: 866; Member since: Feb 08, 2009

@ Quik, truer words freind, truer words. You dont have to be a VZ fanboy to know when something is done right.....You have to be an Investor.

18. PapaJay224

Posts: 866; Member since: Feb 08, 2009

@ Hawk - Its not that kind of over charge, at&t charges 20! when you go over. a little different than a 1.99.

17. taco50

Posts: 5506; Member since: Oct 08, 2009

Reading comprehension. If you read the article it's Lowell McAdam that's saying VZW will go to tiered pricing. So yes on this one they will follow AT&T's lead.

4. unregistered

Funny how I found out about this from CNN before I did here. Its kinda like taco bell making better hamburgers than mcd's

5. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

i dont know why verizon is doing this KNOWING that they dont have unltd data for any of their other smartphones....and i agree that the LTE phones will have the same kind of pricing that sprint currently has with their WiMax phones like the Evo and Epic

11. cdeast

Posts: 5; Member since: May 12, 2010

Verizon has Unlimited data for all of their smartphones.

23. tragichero

Posts: 163; Member since: Jan 07, 2011

what are you talking about lol... verizon smartphones ARE unlimited doofus

6. unregistered unregistered

will people still be able to get the $15 data plan?

7. hornetmx

Posts: 71; Member since: Mar 12, 2010

I don't see how you can give unl 4G unless you are sprint and the ship is sinking. That was a desperation move just like choosing wimax over LTE. Even now sprint is admitting LTE will be the global standard. With 5-12 mbps, people will jailbreak their phones and ran everything out of them. I would bet for a high 5, 10, and 20 gig allowances. You can keep 3G unl based on the assumption that LTE will free up 3G spectrum. I would bet ATT will follow up after VZW and go back to unl data for 3G iphones. To stay as the only company with tiered 3G pricing is borderline suicide in my opinion. That will change quickly soon after Feb 10.

9. DonaldTrump unregistered

Don't kid yourselves! Once AT&T went to tiered pricing, unlimited data was HISTORY! Verizon wants to capture disaffected AT&T iPhone owners by offering them the unlimited plan they had, or were too late to benefit from. Once tiered pricing comes into effect, new owners will be prevented from benefiting, while existing owners will be "grandfathered" just like AT&T did.

14. networkdood

Posts: 6330; Member since: Mar 31, 2010

"But it appears this will not be permanent, as later Mr. McAdam stated that the iPhone 4 $30 unlimited plan will only be a temporary offer and that the carrier will eventually follow AT&T’s move to tiered pricing in the not too distant future." Ok, so this statement tells us that, YES, unlimited plans with VERIZON are going away....temporary offer....get it while the getting is good.

16. hornetmx

Posts: 71; Member since: Mar 12, 2010

allowing unregistered users to post was a really dumb move phone arena. I'm surprised you couldn't see this coming. You are now the att of phone review websites. I'm out of here. I'll check phone scoop or engadget. Peace out.

20. Silly verizon users unregistered

You all do realize that first off Verizons network is slower then ATT so you will be getting a slower version of the Iphone second ATT had a much more stable network until the Iphone came on so get ready for more dropped calls. Finally ATT streams Voice and Data at the same time allowing users to talk and surf the net at the same time which verizons 3G network doesnt so all those cool things they show the Iphone doing in the commercials talking to someone checking email and play with apps you wont be able to do. just an FYI.. so enjoy your slower, unstable and crippled Iphone i will stay with ATT :)

22. Googan the Pirate unregistered

Do you jerk off to AT&T ads? You must work for AT&T or sell their shitty service. I'd rather string two tin cans together than use AT&T's network and deal with their lousy, rude customer service and have their roller coaster billing.

24. KingOfPhones

Posts: 41; Member since: May 04, 2008

XD whata joke

21. spinelessrabbit

Posts: 35; Member since: Dec 28, 2010

and did you some of you fail to realize having all iphones on unlmtd plans will strain their network giving the true title of slowrizon the'll get rid of it once they start having network issues with all that constant traffic watch and see

25. ikandixclusive

Posts: 10; Member since: Jan 07, 2011


26. fleanote

Posts: 50; Member since: Jan 14, 2011

If Verizon offers an unlimited 3G plan for $29.99, will you be able to purchase that plan against a 4G phone when they arrive? If the new 4G phones have the latest and greatest super-processors, do I care that my apps and webpages load a half second slower on 3G than 4G. Simply put - if 4G pricing is going to be through teh roof, why can't I just use a 3G plan on a 4G capable phone?

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