Verizon goes after an unnamed (but easy to figure out) competitor in two new ads

Verizon goes after an unnamed (but easy to figure out) competitor in two new ads
Comedian Ricky Gervais stars in a pair of new ads for Verizon. Big Red had pretty much taken the high road with its advertising, conceding the other road to T-Mobile and Sprint. Not that their ads weren't effective, but Verizon being Verizon felt that it was above the fray. That is, until now. Perhaps it was T-Mobile and Sprint's response to Verizon's balls ad that set off this response.

We can just imagine the battle inside Verizon's boardroom when these ads were played for executives and members of the board. As we said, the spots star comedian Ricky Gervais, and instead of just talking about Verizon and its accomplishments, they take a shot at an unnamed carrier. Of course, that carrier's identity is so thinly disguised that you can figure it out in seconds.

In the first ad, Gervais talks about carriers making claims about how fast their network is. "One said they were the fastest. We checked. It was the fastest in Kansas City and in a few other places." He is referring to Sprint, which has its corporate headquarters in Overland Park, 11 miles from Kansas City.

Even more telling is the second ad, which shows a Verizon competitor's coverage map all done up in yellow with black print. Now what carrier uses that combination? Let's just say that it rhymes with mint. Gervais reads the disclaimer at the bottom of the ad, which leaves him speechless. Verizon hopes it leaves you feeling that way too.

So does this mean that the nation's leading carrier is going to start adapting T-Mobile and Sprint's style of guerilla marketing? Most likely the answer is no. However, if Verizon Wireless CEO John Stratton starts appearing with longer hair, a red Verizon t-shirt and sneakers, we might change our answer.





source: Verizon (1), (2) via CNET

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11 Comments

1. Arch_Fiend

Posts: 3944; Member since: Oct 03, 2015

LOL Funny!

2. Rafishant

Posts: 393; Member since: Oct 13, 2015

I hate CDMA

3. Mreveryphone

Posts: 1793; Member since: Apr 22, 2014

KANSAS CITY!!!

4. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

Poor sprint even though they don't take shots at Verizon they still get picked on by them

5. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

That's some serious insecurity. If you are number one, you don't take shots at the competitors below you because that legitimizes them.

9. tomn1ce

Posts: 247; Member since: Mar 12, 2012

Sprint can talk crap about Verizon, but Verizon can't talk back to Sprint? hhhmmmmm.......................

6. joevsyou

Posts: 1091; Member since: Feb 28, 2015

They just mad that TM is coming for them!

7. DurTeeDee

Posts: 151; Member since: Sep 05, 2014

I came looking to see them taking shots at T-Mobile.. Seen them kick a dead horse .. Stay classy Verizon.

8. brettschulte

Posts: 10; Member since: Oct 30, 2015

But seriously, who DOESN'T make fun of Sprint?

10. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

why does VZW waste money paying actors to tell people about their network, if ur network is sooooo good then u wouldnt need actors to act like they know what they are talking about..all they do is read some cue cards and gets paid meanwhile the actors they hire dont use their network lol

11. fher182

Posts: 25; Member since: Oct 21, 2014

is called marketing. If you have the best sandwich in new york, and your little sandwich place is only known by 10 folks then you only reach certain area. But if you have the best sandwich and you do advertising then you know you have the best sandwich and you are letting everyone know that you have it so it opens more your market. NEED A LESSON ON HOW TO GO TO THE TOILET TOO?

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