US customers disappointed with Apple's iPhone 7, new study claims

US customers disappointed with Apple's iPhone 7, new study claims
Apple's Tim Cook confirmed soon after announcing the iPhone 7 and iPhone 7 Plus that his company will not publish sales during the last first weekend of pre-orders, possibly in an attempt to lower expectations.

Now a new study shows that 67% of US respondents are highly unlikely to purchase the iPhone 7 or iPhone 7 Plus. According to ReportLinker, while there's a decent percentage of iPhone owners who plan to upgrade to the new model, Apple's iPhone 7 does not seem to attract new customers as well.

No less than 85% of US respondents who own smartphones powered by OSes other than iOS do not plan to purchase the new iPhone announced by Apple earlier this month. On the other hand, 44% of US respondents who own a previous iPhone model are willing to upgrade to the new one.

One other interesting aspect reveled by the ReportLinker's study is the fact that customers in the US aren't interested in Apple's new wireless headphones, which have been included with the iPhone 7 and iPhone 7 Plus smartphones. In fact, 71% of US respondents seem very reluctant to purchase the AirPods for various reasons.

It's also worth mentioning that the study was based on the answers to the following survey containing 3 questions:

1. What's the impression of the iphone owners after Apple's announcement on Wednesday? Would it satisfy its actual customers?
2. Would owners of other smartphones change and buy one? Would it reach new customers?
3. After Apple's sales are dropping, would this new product help?

Unfortunately, we're not told how many people were willing to answer these questions, so we can't say how relevant it might be for the US market, but you can take a look at the infographics the company released along with the numbers we mentioned earlier.

source: ReportLinker



1. kiko007

Posts: 7521; Member since: Feb 17, 2016

*Prepares for the inevitable s**tstorm this story will bring. *Grabs popcorn........choosing to forgo engagement and watch.

8. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

I expect a load of bullcrap from both sides.

30. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

Everyone is fed up of similar design 3 years in a row..... Although the Jet Black looks beautiful...

46. TerryTerius unregistered

I'm willing to bet it's more about feature set and innovation than the aesthetics.

49. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Yes, but still doesn't change the fact that Jony Ive has become a lazy bastard, Apple USED TO BE one my most respected companies in terms of design.

43. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

It's very simple. Android is pushing the envelope, while Apple copies from all of Android's successes. I mean there is really nothing new here at all. Everything Android has done first, from its dual cameras to everything else. Also you have iOS. iOS looks more and more like Android every new release. Then Apple keeps serving you that tired old design. They don't even change the look at all. People can now actually see that Android phones are built differently and are more beautiful. People want something new and Apple is not delivering. This reminds me of Black Berry. They were a company so huge and on top of their game that instead of pushing forward they just rested on their laurels and ultimately lost to Apple. Well Apple now is doing the same and is losing to Android right now. History repeats itself. Apple needs to wake up.

37. jeroome86

Posts: 2314; Member since: Apr 12, 2012

Thing about surveys is they differ from other ones. So only time will really tell.

2. torr310

Posts: 1721; Member since: Oct 27, 2011

At least not worse than Note 7. Hope Galaxy S8 will be amazing next year.

3. Freeza

Posts: 95; Member since: Apr 03, 2016

Take cover Kiko :p But the fact that IP7 didn't bring a lot of changes is disappointing. I'm skipping this iteration (always do, for the first Gen). The S series are more a refined version. It's something like Galaxy and note series.

6. kiko007

Posts: 7521; Member since: Feb 17, 2016

No need. This round, I'm just here so I won't get fined.......and to watch a certain select group of individuals make complete fools of themselves :D. They'll be here momentarily.......

19. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

My iPhone using colleagues are excited about the iPhone 7, many already preorder their iPhone 7 plus, 128GB is also their go to models. Some even failed to get their preorder registered due to out of stock.

13. apakalo1

Posts: 67; Member since: Nov 19, 2015

Freeza, you will be more disappointed for having waited for the iphone 7s or whatever. Take advice from 5/5s & 6/6s. Did you see ANY MAJOR improvement?????? Why are most of you worshiping a common device (iphone)??? is it that that they lie to you the customers that...ITS THE BEST DEVICE ON PLANET which is a BIG lie of the century. is it that they deceive you with some technicalities in the name of hardware improvement, such as RETINA DISPLAY, TELEPHOTO, ETC... i must commend this apple company for their good marketing skills...for allowing their customers not to think far. hahaha

31. Freeza

Posts: 95; Member since: Apr 03, 2016

First of all, I skip the first Gen (like 5, 6 and 7) the S version is more refined. I compare only 5s and 6s. When I upgraded to 6S+ it was a major improvement over 5S. Next up, who's worshipping what? I own a 6P and 6S+. I get the best of both the worlds. But I prefer Android (I use for my personal stuff) and iPhone is just for work. I tried using iPhone as a personal device and it didn't work out as I rely more on Google's eco system for my day to day tasks. Though apple has alternatives to some extent, I prefer Android. Still, both are great devices. One issue with using a Qhd and HD phone is the visibility of pixels in iPhone. It's kinda annoying sometimes but can't help it.

18. Skimshaddy

Posts: 126; Member since: Feb 23, 2016

iPhone 7 is the refined version of the iPhone 6 and 6S isn't it?

4. dubaiboy78

Posts: 458; Member since: Sep 19, 2014

Im waiting for iphonearena review for iphone 7 plus. If it got 9.5+ score, i will ditch my s7 edge and convert to ip7+ immediately.

15. apakalo1

Posts: 67; Member since: Nov 19, 2015

fake marketing has grap you, man

17. Ezio2710

Posts: 548; Member since: Aug 22, 2015

I will not surprise even if phonearena give 9.9 score

22. techperson211

Posts: 1280; Member since: Feb 27, 2014

No, it'll be 10 for sure.

23. maple_mak

Posts: 953; Member since: Dec 18, 2013

"iPhone is the best phone we ever reviewed." lol

36. Ezio2710

Posts: 548; Member since: Aug 22, 2015

No, the .1 score demands lots features like fast charging, SD card option, headphone jack, outdated design, ipencil support and so on... According to PA 10 is unacceptable but 9.9 is reasonable

25. dubaiboy78

Posts: 458; Member since: Sep 19, 2014

Thats my boy!!! Lol

33. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Doesn't matter what SCORE they give it, its like FIFA giving score to a football player, its just their opinion on a final score. What matters is actually the opinion on all aspects of the phone. Image compassions, battery benchmarks, how good the cpu is according to the review, how good and loud the speakers are, etc etc.

42. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Laughs never trust "reviewers" or bloggers, only trust customer reviews

5. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Well I don't think there's any surprises here, everyone knew what the 7 was going to be and it didn't disappoint in its disappointment. Every review says the same thing - it's a great phone, but then so was the 6S, every review says it seems to be Apple preparing for something big rather than being something big. Let's hope next year we actually see that happen!

7. NoAllegiance unregistered

It will still sell well mainly because there are people who buy the iPhones every year and those that are upgrading from the 6, that skipped the 6s. Even more so, is the people switching from Android. The same can be be said about any other manufacturer, but their consumers are not that loyal (proof needed).

9. John-Knotts

Posts: 380; Member since: Feb 28, 2015

I want so bad to want this new iPhone, and the only thing that really stands out to me are the cameras. They look pretty bad ass. The rest is just more boring rehash, no matter how enticing they tried to make it. Honestly the V20 look far more interesting

11. Jimrod

Posts: 1605; Member since: Sep 22, 2014

Even the cameras aren't THAT great though because even though they've managed to make it more sensitive in low light (probably through bigger lens/aperture) they didn't make the sensor any bigger. In daylight shots won't be a great deal different than the 6S and from what I've seen in low light the colours look a little unnatural with a pinkish hue. I'll try my wife's out when it arrives this week and see! She was upgrading from my old 5 so at least it'll be a decent jump for people like her...

32. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Increasing aperture while keeping the sensor size the same is a terrible move, it will reduce quality to the point that the 6s will take better day time shots. Ofcourse no one will actually admit to that other than dxo.

10. rkoforever90

Posts: 486; Member since: Dec 03, 2011

honestly im impressed with iphone 7 plus maybe because my expectation was too less.

12. meanestgenius

Posts: 22737; Member since: May 28, 2014

While the iPhone 7/7plus is a good step up from the 6, it's not too much of an upgrade from the 6s/6s plus. I wanted more from it in the way of features and better hardware. Hopefully, the 2017 iPhones won't disappoint in that retrospect.

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