Apple's App Store marked a milestone today by approving the listing of an app that contains explicit pictures. The $1.99 "Hottest Girls" application was able to get listed only because the new 3.0 OS for the iPhone contains parental controls for the Store. Before today, a purchase of "Hottest Girls" resulted in buying pictures of Asian woman wearing lingerie, but the listing now says that "“You should be happy to know that the new update contains 99% non-Asian images” and while that is true, many of the pictures show women in topless poses which accounts for the 17+ rating that the application has garnered.
Parental control can be be turned on in Settings -> General ->Restrictions on your iPhone. If an app has a more risque rating than you allow, it will disappear from the screen and will show only if the restrictions are removed.
The developer's web site says that the "Hottest Girls" app has been pulled because their servers were reaching their limits and that the app will be back up soon. Hmm....