Turn your recycled Coke cardboard packaging into a VR viewer

Turn your recycled Coke cardboard packaging into a VR viewer
Coke isn't just "the real thing" anymore. It now is also the virtual reality thing. A video released by the soft-drink giant reveals three different ways that consumers can turn recycled cardboard packaging for Coke into Google Cardboard-esque VR viewers. All you need is the packaging, a phone and scissors. Plastic lens are not provided.

Coke does print a note letting people know that apps and games developed for Google Cardboard will work on the Coke VR viewer. Coke hopes to sell more soda with this marketing campaign. Consider that Google has shipped more than 5 million units of Cardboard, and more than 1000 apps for Google Cardboard are now available.

Looking at it from the other side of the equation, putting a cardboard VR viewer on Coke packaging is sure to bring more attention to the VR apps that are already available in the Google Play Store.

Learn how to create these Coke cardboard VR viewers by clicking on the video below.



source: Coke

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5 Comments

1. ibend

Posts: 6747; Member since: Sep 30, 2014

did they also include lens inside that coke package? :-/

3. geoffphuket

Posts: 50; Member since: Feb 08, 2016

It appears they do, but it's not difficult to imagine the quality of the image.

2. geoffphuket

Posts: 50; Member since: Feb 08, 2016

There are so many manufacturers turning out high quality (cheap) VR headsets these days, that fabricating an old coke carton into one doesn't make any sense. One of the biggest issues I can see - apart from a dreadful image - would be for people that wear glasses. There's no myopia adjustment. I've ordered a decent pair from Banggood:http://www.banggood.com/BlitzWolf-VR-Glasses-Virtual-Reality-Headset-3D-Movies-Games-Device-For-3_5-6_0-Smartphones-p-1025703.html?p=JQ26191551677201504Z

4. Mawhob22222

Posts: 13; Member since: Sep 06, 2015

362662

5. tokuzumi

Posts: 1866; Member since: Aug 27, 2009

Interesting. Although, I'd probably rather go with the Google Cardboard version

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