Toyota removes their SCION theme from Cydia at Apple's behest

Toyota removes their SCION theme from Cydia at Apple's behest
It's not often that a major company devotes a concerted marketing effort towards the niche of jailbroken iPhones. But Toyota did just that. Through their marketing agency, Velti, Toyota placed a SCION-branded iOS theme on Cydia.

While it might not seem like a big deal, Toyota's off-market iOS theme represents an acknowledgment of the jailbreaking community, as well as implicit support for the circumvention of Apple's App Store.

Upon learning of the theme on Cydia, Apple contacted Toyota, urging them to take it down. Toyota then contacted Velti, which had uploaded the theme, and they promptly removed it.

A Velti representative explained that Toyota agreed to take the theme down to "maintain their good relationship with Apple". And therein lies the question: as the jailbreaking community grows, will companies like Toyota become more willing to step on Apple's toes? After all, jailbreaking is perfectly legal. But, even for a company in a different sector, like Toyota, you don't want to be on Apple's bad side.

source: ModMyi via BGR



3. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Apple is a fearless company. They are not afraid to fight for what they believe in and stand for. That's just how Apple is. Other companies do not appreciate it either when their customers mess up their products. Believe me, they don't. But they are just more forgiving and lenient and tolerant. Maybe they're afraid that they might lose their customers. Not Apple. They know that they make excellent products that are highly desirable, and they feel entitled to uphold and impose their standards and for their customers to keep it. With Apple's tight integration of services and their ecosystem, they feel that it is imperative, and indeed it is, that their devices shouldn't be tampered with illegitimately, and I totally agree. Why does google recently slowly putting up restrictions? Because too much openness, is giving them a lot of headaches, and it compromises the quality of their services. But hey, you win some, you lose some. Balance is the key, and Apple just knows how to keep things in almost perfect harmony. Android's open approach worked well in the beginning, but now it's becoming a major mess.

4. applesauce unregistered

the only harmony apple knows about is the sound of hummers steve jobs gets from people like you

5. Duck Gooseman unregistered

^ Well, now I don't have to comment, because the guy above me took the words out of my mouth.

6. 530gemini

Posts: 2198; Member since: Sep 09, 2010

Well unfortunately for you two, developers do agree with me. Didn't you two read that article on how developers for the android platform complain a lot about it? Oh well, both of you are blind fandroids anyway :)

8. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

They complain more about iOS...

1. p0rkguy

Posts: 685; Member since: Nov 23, 2010

And in the end, it was Toyota that opens the gates of hell for Apple. Now companies that hate Apple are going to unite and make jail broken iOS ads.

2. 530gemini

Posts: 2198; Member since: Sep 09, 2010

I don't think so. Companies do know how to respect one another. They don't think like low-life haters do. I'm sure Toyota does not appreciate it when their customers mess up their cars to make it look like a mercedes or a bimmer :)

7. iHateCrapple

Posts: 734; Member since: Feb 12, 2010

As long as people are buying their cars what do they care?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless