Tim Cook "thinks" you'll charge the Apple Watch every day

Tim Cook
During the announcement of the Apple Watch, there were a good number of features shown off, but CEO Tim Cook claimed that the event only covered part of what the watch would be capable of. So, we already knew that there were things about the device that we didn't know, but the biggest and most annoying omission from the announcement was mention of how often you'd have to charge the battery.

The speculation was rampant, and the prevailing rumor was that the Apple Watch wouldn't last a day on a charge. Of course, all of that speculation seemed a bit pointless given that at the time of the announcement, we were probably somewhere around 5 or 6 months away from the Apple Watch release. Today, Tim Cook spoke at the WSJ.D conference, and finally commented on the battery life, saying "We think you're going to end up charging it daily. Overnight — that's what we think." 

That's far from a definitive answer, but Cook did explain why battery life was a bit hard to pin down. Cook said that it is a simple matter of the Apple Watch being a completely new product for the company. He said that because "there's no history", it's hard to predict usage patterns and therefore battery life. But, apparently, based on his own experience, you'll charge it every day, "because you're going to use it so much." That's an obvious Applese marketing statement, but it does at least give hope for more than a day of battery with lower use. 

source: The Verge



1. fzacek

Posts: 2486; Member since: Jan 26, 2014

This seems to imply horrible battery life...

3. bigmaster

Posts: 198; Member since: Sep 05, 2014

True, every iFan who was saying that Android wear watches is not ready because of the battery life,but after the Apple watch get released then it's the best !!!!

32. sgodsell

Posts: 7383; Member since: Mar 16, 2013

So much talk about a product that still isn't released yet. Not to mention that the public won't see it till 2015.

5. Iodine

Posts: 1483; Member since: Jun 19, 2014

Why ? Because it's Apple ?

8. fzacek

Posts: 2486; Member since: Jan 26, 2014

If the CEO himself says that it needs to be charged every day, then it must have some truly horrid battery life...

12. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Or maybe just honest, for a change (not specifically aimed at Cook); overnight charging was to be expected. QI charging won't be as much of a game changer as it has been for smartphones (in my own experience); who would unstrap their smartwatch every other minute?

15. vincelongman

Posts: 5699; Member since: Feb 10, 2013

But reviewers are saying the LG G Watch R has roughly 2 day battery life The Apple Watch is coming out next year (6 months is very long in terms of new tech), so I'd except Apple's to have better battery life than LG's Especially since Apple designed a SOC specifically for their watch, while LG is just using a Snapdragon 400, which is design for phones (though they disabled all but one core)

20. AlikMalix unregistered

I'm an apple fan, but love the look of LG G Watch R... Sorry Apple... When it comes to watch - look beats function...

18. Mxyzptlk unregistered

Funny because the 360 has to be charged every day

21. vincelongman

Posts: 5699; Member since: Feb 10, 2013

But the 360 is using a 3 year old OMAP 3 SOC Compared to Apple who are making a custom SOC specifically for their watch Apple's SOC is probably gonna be 20 nm, while the 360's is 45 nm A better comparison would be the LG G Watch R Has a price closer and a newer 28 nm Snapdragon 400 (still a year old) But its still a phone SOC, just with all other cores disabled, so it should still be less efficient compared to Apple's Yet the G Watch R is supposedly getting 2 days battery life

24. NexusPhan

Posts: 632; Member since: Jul 11, 2013

Moto 360 is 2-day battery after the updates with ambient screen off. iWatch doesn't have ambient screen, I believe, so it's a fair comparison.

26. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

I actually get around 26 hours on mine. I got the update the same day I got the watch, I made sure to let it fully charge before doing anything with it, and I've kept third party apps to a minimum.

2. bigmaster

Posts: 198; Member since: Sep 05, 2014

It doesn't matter as long as there's an Apple logo and there's more iSheeps left, will sell millions no matter what ... #Applogy LOL!

4. cnour

Posts: 2305; Member since: Sep 11, 2014

Stupid person like any other Android user. This inferiority feeling that you have will kill you. Love you Apple.

7. needa

Posts: 205; Member since: Jun 30, 2014

and ^this is why i stereotype apple users.

13. ManusImperceptus

Posts: 724; Member since: Jun 10, 2014

Actually, that would be "superiority"; not much better, but considering what Apple is offering and the price they're asking, it's understandable...

17. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Yes, inferiority about a piece of electronics will kill someone. You seriously need to go out and get laid, or at least touch a girl. I like technology and all too, but get real, step away from the computer and try interacting with a person, face to face for a change.

28. Armchair_Commentator

Posts: 222; Member since: May 08, 2014

that doesn't even make sense, but project harder would ya?

6. nbringer

Posts: 180; Member since: Sep 11, 2012

Unless they use some totally new technology, that is expected. I am a bit surprised though that the Apple watch is so nothing special.

9. needa

Posts: 205; Member since: Jun 30, 2014

i am every other day on my 360. too bad my ancient gs2 only gets seven hours while connected to it.

25. NexusPhan

Posts: 632; Member since: Jul 11, 2013

Same here (easily), as long as I keep ambient screen off which is the same way the Apple watch works.

10. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Lol he basically says the battery life will suck. Guess he just doesn't have the balls to say it straight.

11. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

charge everyday is not happening cause not buying anyday.

19. Mxyzptlk unregistered

Buy a grammar book instead.

14. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Smartwatches are rubbish and unnecessary gimmicks period. I don't see myself spending $200+ on a notification watch.

16. Planterz

Posts: 2120; Member since: Apr 30, 2012

As a cyclist, I'm one of the few that could actually get legitimate use out of smartwatch. I wouldn't consider myself an "athlete", but I'm sure other cyclists and runners would get use out of them too. Something to check a notification, or skip a music track, etc without stopping or fumbling around with a phone while moving. I'm hard pressed to think of anyone actually "needing" a smartwatch though. Of course, that doesn't mean I'm going to spend $200-300 on one.

31. willard12 unregistered

...or a runner that uses an arm band, or a person that misplaces their phone that's on silent and wants to find it quickly, or if you want to answer a call or message or alarm without having to reach for your phone while in bed. Other than that, they're just gimmicks. But, since I spent $400 on a Nixon that does none of these things, I may need to rethink that.

22. vuyonc

Posts: 1091; Member since: Feb 24, 2014

It's OK, Timmy. All smartwatches have sucky batery life.

23. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Not good if i want to monitor sleep pattern. Still not ready!

27. dorfoz

Posts: 156; Member since: Oct 18, 2011

At least 24 hours on heavy use!! Or bust lol. This is the only thing that's keeping me from getting this device.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.