Tim Cook says the rumor mill doesn't know about all Apple products in the works

Tim Cook says the rumor mill doesn't know about all Apple products in the works
In this day and age, we tend to assume that everything leaks; or, at the very least, everything gets rumored, but that isn't really true. The big stuff, the major products that are inevitably coming to market will get rumored and leaked, but every company has plenty of other products in the pipeline that we never learn about, including Apple. Tim Cook took the time to remind us of this in a recent interview with Charlie Rose, during which he spoke on a number of topics, including Steve Jobs, the future of TV, and the competition with Google. 

When speaking to Rose, Cook said, "There are products we’re working on that no one knows about, yes — that haven’t been rumored about yet." This isn't exactly a surprise, there are always products in every company that are tested or "kicked around" as Cook says. Some of those products go on to great futures, some don't do so well in the market, and some never make it out of research & development. Obviously, we can't say what Apple has in R&D, but Tim Cook did hint that TV is still on his mind. 

A more aggressive Apple TV system has been rumored for years, and Cook was coy about his interest in going after the TV market, which he says is "stuck back in the ’70s." Cook was talking about markets Apple would like to get into, but won't, and he was careful to not include TV in that category. Many other companies also want to be in the space, including Google and Amazon, so Apple will face competition. And, Tim Cook did admit that its biggest competition is Google, not Samsung, because Google is the company that enables Samsung to do what it does. 

The Charlie Rose interview with Tim Cook has been split into two parts. Part one aired last night, but can be found in repeats throughout the weekend, and part two will air on Monday. 

source: Re/code



1. wrm2013

Posts: 237; Member since: Mar 28, 2013

and Tim cook doesn't know the board of directors is planning his removal.

8. jeeta444

Posts: 154; Member since: Mar 24, 2014

Who care about these apple rumors that will disappoint during annoncement. Z3 Compact is way better device compared to iphone 6, if the person is not a fan of that apple bite logo. according to gsmarena review:- battery backup is miles ahead of competition. 15 hr video playback. 15 hr web browsing. 16 hr 3g talktime. 101 hr endurance rating. besides this, camera , audioa quality and screen quality (gorilla glass 3,oleophobic coating and improved sunlight legibility) has been further improved.

10. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Isn't it Dragontrail glass?

12. jeeta444

Posts: 154; Member since: Mar 24, 2014

Acc to gsmarena review it gorilla glass3 with oleophobic coating.

13. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Ok. Too bad. I hope the Z3 is dragontrail.

14. jeeta444

Posts: 154; Member since: Mar 24, 2014

I believe both are equally strong, as they are made using same method to strenghten the glass. but i want to see gorilla glass 4 in devices rumored to have very less reflectivity. Do you know when it will be available for devices ?

16. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

If I'm right Dragontrail is a bit harder. No I don't really know when GG4 will come. I would guess sometime next year maybe.

29. shamashu9

Posts: 142; Member since: Jun 10, 2013

Tim should explain why iphone 6 leaked last may. It was rumor last may, and the rumor is real...

18. Teejay1100

Posts: 115; Member since: Aug 16, 2012

I was thinking the same thing.

23. engineer-1701d unregistered

yes it does old man. get out of your apple bubble and see this thing called the internet.

2. teenaxta

Posts: 42; Member since: Sep 10, 2014

Tim Cook is awesome...i really like this guys...he might not as innovative as steve but, exactly the type of person apple needs

4. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The rumor mill was 3/3 this year so far. Tim Cook is lying our of his ass.

5. Vexify

Posts: 570; Member since: Jun 16, 2014

3/5 actually

7. rawbow

Posts: 428; Member since: Mar 30, 2012

All we saw about the Apple Watch were CAD designs. They still came out with a pretty compelling product. I don't like the design of the watch but it is definitely something that others could take a note from. Tim Cook will be opening up iOS even more and that's the direction i like from his leadership.

21. tedkord

Posts: 17464; Member since: Jun 17, 2009

What is compelling about the watch? Its ugly, the UI is a cluttered mess. It does the same stuff as other smartwatch. Don't get me wrong, I don't find any of them compelling. But of all the ones announced so far, it's middle of the pack at best.

24. engineer-1701d unregistered

only thing nice is zoom in on a map but my nav for watch already does that so need to zoom in or out.

11. nctx77

Posts: 2540; Member since: Sep 03, 2013

You failed to understand what he was getting at. He was not speaking about leaks of devices we know they were working on. He is talking about that are working on product that we know nothing about. Not even rumored. For example, the iwatch, itv, iPhones were either known or rumored. He is saying they are working on stuff that's not even rumored. It could be any number of things.

20. teenaxta

Posts: 42; Member since: Sep 10, 2014

oh please...your saying as if note edge's and note 4's websites images were n't leaked?? as if no one knew about the z3....u cant do anything about the leaks.....

9. Philipand96

Posts: 103; Member since: Jul 12, 2014

Wow I watched a number of reporters when they commented on the iPhone 6, especially the camera every one said it was better, NOT one person mentioned it remain at 8MP the same as when it was on the iPhone4s in 2011 Apple have simply re-released the IP5S with larger display Re 4.7" hype 400+ PPI, In Reality ‘Retina Display’ 326 PPI The iPhone5S battery is 1650mAh it increased by 16% to 1810mAh, a 4.7” screen is 45% more than on the 4” but the IP6 will have the same battery life as the IP5S A8 capable? of 2GHz Dual Core, 1.4GHz Dual Core (I expected 1.5 & 1.7 GHz Dual Core as on the BB Z10 & BB Z30) SAPPHIRE COATING GONE? Hype was on 128Gb IP6 and ALL IP6+ also gone is Gorilla Glass, so on both phones marmoset glass aka shatter proof glass. 8Mp camera with OIS the MID RANGE 10MP LUMIA 830 HAS OIS, Apple are so far behind, phone are being released with 5Mp front camera This afaik is the ONLY 4.7” 16 GB phone to have ONLY 1Gb OF RAM Apple Pay may be a non starter There are already many chip & pin terminals, which will have to be added to a standalone device or replaced with a device that has Apple pay, if replaced then Apple pay will be one service, other NFC services must be provided and they must COST nothing Apple pay (NFC) and a larger screen, is the physical difference The iPhone 6 was supposed to be a significant upgrade, which is in fact tweaks, Benchmark figures for the IP6 have it marginally faster than the IP5S,which is what you would expect if it is only 100MHz faster I think the 4.7" IP6 will post uninspiring figures for battery performance

15. amiaq

Posts: 509; Member since: Jun 30, 2012

Yeah, only on the comments section of certain articles you'll find out about the honest exposure of ipongs shortcomings.

19. Teejay1100

Posts: 115; Member since: Aug 16, 2012

I saw that also. It amazes me because people boast about Apple having bililions in the bank, but the thing is they aren't spending it on furthering technology. 8MP camera for 3 years now!! Apple is keeping all their money to themselves and instead of putting out high end phones, they are making low end phones charging consumers 4 times the actually cost. In reality the iphone 6 is a repackaged iphone 5s.

25. Iodine

Posts: 1503; Member since: Jun 19, 2014

And still, it will be the fastest selling iPhone in history. What that means ? That you missed the point.

28. tedkord

Posts: 17464; Member since: Jun 17, 2009

The point is that Apple needed to continue taking things from Android OEMs.

32. blitzkreig

Posts: 103; Member since: Aug 18, 2014

Yep.. It means that I thought correctly... Ifans are suckers..

3. istitch

Posts: 181; Member since: Mar 19, 2013

what's with the /slide and stuffs? no need to rush publishing posts man take your time

6. walkman800

Posts: 113; Member since: Aug 26, 2014

It doesn't matter what you've got behind the curtains. Real and right-on-time products-now that's what matters!

22. Teejay1100

Posts: 115; Member since: Aug 16, 2012

Obviously he has a totally different agenda. I guess thats why most apple supporters don't care that Apple waits years to bring things to the market. By the time they get it its really old, polished as new. Right on time products isn't the Apple way anymore.

17. buggerrer

Posts: 306; Member since: Sep 21, 2011

apple does not innovate any more it copys others , as for the rumor mill its great free publicity,just leak a few photos of your new phone,save 10 million advertising cost,pay people to line up outside your store for a week,expect apple to bring in home automation next,controlled by iphone,tim says he does not worry about amazon,but that's its bigger competitor than google,

26. naittosan

Posts: 243; Member since: Jun 28, 2014

This is so true, Samsung would be nothing without google.

27. dimas

Posts: 3419; Member since: Jul 22, 2014

@wrm2013 Couldn't agree more. And those "leakage" they kept running for months before the release? Come on Tim, you know you're the one telling your people to do leaks. And congrats, you killed the excitement with all those overkill hypes you created. iPhone 6 have a beautiful design but spec wise, it is only fit for 2012.

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