Tim Cook says Steve Jobs taught him about flip-flopping

Tim Cook says Steve Jobs taught him about flip-flopping
At D10 on Tuesday evening, Apple CEO Tim Cook was talking with Walter Mossberg and Kara Swisher when he brought up some of the things that he was taught by his predecessor Steve Jobs. One of the things that the late co-founder of Apple taught his replacement was the art of flip-flopping. Although that might sound like a trait not to be admired, Apple's CEO says that Jobs had the courage to say that he was wrong about something and would change his position 180 degrees in a single-day. This was something that Jobs impressed Cook with.

Other things that Tim Cook says he learned from Steve Jobs include the importance of Focus. Not just focusing on business, said the current CEO, but also on one's personal life. Jobs taught him that he should concentrate on the things that he does best and not focus on other things. Jobs also told Cook that it is important to "own key technology," and considering the current patent battles we have been viewing, truer words have never been spoken. And if you make a mistake, Steve Jobs told Tim Cook not to concentrate on it. "Steve taught us all not to focus on the past — to be future-focused. If you’ve done something great or done something terrible in the past, don’t focus on it," Cook said.Don't expect Apple to change much under Cook's leadership. The current CEO says that his predecessor "created a culture of excellence," and that he was not going to be the one to change that. On the other hand, he also said, "I love museums. But I don’t want to live in one," meaning that Apple will not be totally unchanged during Cook's tenure at the top.

source: AllThingsD



1. taco50

Posts: 5506; Member since: Oct 08, 2009

Good trait. Steve Jobs was humble enough to know when he was wrong and change course. One of the many reasons Apple is so successful.

7. steelicon

Posts: 318; Member since: Apr 02, 2011

Nokia, Microsoft, Windows Phone and Nokia CEO Stephen Elop must learn this trait. Current strategy of Nokia CEO and BOD is like watching a train wreck in slow motion.

12. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

dude creepy how you just read my mind

9. FoneAddict

Posts: 263; Member since: Jul 05, 2011

Stephen Elop has been an utter disaster for Nokia. A Microsoft Trojan if I ever saw one.

10. Jericho unregistered

hate the guy. When is elop retiring.

11. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

lol this must be about steve saying no one wants a big phone, 3.5" is "perfect"

19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Steve Jobs taught him about Flip Flopping, as in how to do it in a manner to keep the sheep with the herd.

20. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Hmmm Steve Jobs changed his mind about apps (I heard he didn't like the concept at first), and he REALLY changed his mind!

21. amazinghorse

Posts: 38; Member since: Dec 14, 2009

I changed my mind about your mom.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.