Tim Cook says Steve Jobs taught him about flip-flopping9
Other things that Tim Cook says he learned from Steve Jobs include the importance of Focus. Not just focusing on business, said the current CEO, but also on one's personal life. Jobs taught him that he should concentrate on the things that he does best and not focus on other things. Jobs also told Cook that it is important to "own key technology," and considering the current patent battles we have been viewing, truer words have never been spoken. And if you make a mistake, Steve Jobs told Tim Cook not to concentrate on it. "Steve taught us all not to focus on the past — to be future-focused. If you’ve done something great or done something terrible in the past, don’t focus on it," Cook said. Don't expect Apple to change much under Cook's leadership. The current CEO says that his predecessor "created a culture of excellence," and that he was not going to be the one to change that. On the other hand, he also said, "I love museums. But I don’t want to live in one," meaning that Apple will not be totally unchanged during Cook's tenure at the top.