Tim Cook said 'No' to suing Samsung but Steve Jobs said 'Yes'

Tim Cook said 'No' to suing Samsung  but Steve Jobs said 'Yes'
According to unnamed people who were close to the situation, current Apple CEO Tim Cook was against suing Samsung back in 2011. But Cook was overruled by then CEO Steve Jobs. Cook's concern was that Korean based Samsung was responsible for too many parts that Apple needed to build the Apple iPhone and Apple iPad. For example, last year it is estimated that Apple spent $8 billion to purchase parts from its rival. Apple's operations chief, Jeff Williams, said last month that Samsung is an important partner.

The relationship between the two companies started with Steve Jobs' desire to lock in a large supply of flash memory, back in 2005. Signing the deal with Samsung, which then had 50% of the flash market, provided Apple with the steady flow of chips it needed to produce the Apple iPhone, Apple iPod and Apple iPad. At the same time, it gave Samsung an insight into what Apple was thinking. With the unique knowledge that Sammy had, it could tell that the Cupertino based Apple felt that it had a big winner with the iPhone.

Apple has been able to take advantage of Samsung's continuous upgrading of its capital plant. Last year, the company spent $21 billion on capital expenditures with a similar amount budgeted this year. But this relationship is also full of hate.

Samsung's president back in 2010, G.S. Choi, dismissed the Apple iPhone by saying, "The popularity of iPhone is a mere result of excitement caused by some (Apple) fanatics," but Samsung's mobile head had a different thought. "The iPhone's emergence means the time we have to change our methods has arrived," said J.K. Shin the same year. The Samsung Galaxy S was born, followed by the Samsung Galaxy Tab which was seen as a blatant iPad ripoff at Apple. Cook had counseled patience, but Steve Jobs had had enough and in April of 2011, Apple filed its first lawsuit against Samsung. And the rest, as they say, is history.

source: Reuters



1. jroc74

Posts: 6023; Member since: Dec 30, 2010

Whoa....this would be a major bombshell if true. I would actually start looking at Cook a lil different.... If thats the case....why are the lawsuits still going on then...? Doesnt add up.

3. metalspy101

Posts: 105; Member since: Dec 15, 2012

Thats what they want you to think..

6. speckledapple

Posts: 902; Member since: Sep 29, 2011

the reason why they are still going on is because they were already started and have gone too far not to continue the process. It would just make no sense to stop now unless they came to an agreement. Beyond that, they will continue until their eventual end.

22. darkkjedii

Posts: 31633; Member since: Feb 05, 2011

Well said

26. androiddownsouth

Posts: 598; Member since: May 02, 2012

They may be past the moment of no return, but that is a terrible place to be more often than not. Nobody wins in the end....

35. darkkjedii

Posts: 31633; Member since: Feb 05, 2011

That's true man, it seems like it won't end.

56. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Same for Moto after Google took them over - they already started and they were sued back.

7. Mxyzptlk unregistered

Tim cook was just being humble.

10. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

You should learn something from your boss.

11. XPERIA-KNIGHT unregistered

something we all gotta do at one point or another mxy..

13. tedkord

Posts: 17480; Member since: Jun 17, 2009

I could respect the man if the reason he was against the lawsuits was he was embarrassed to sue over such silly (and often stolen) patents. But, in the end, the lawsuits only helped Samsung. While Apple put all its energy into litigating, Samsung out innovated them and became the number one smartphone vendor in the world. (Of course, it helped them to have the number one mobile platform in the world)

21. metalpoet unregistered

Steve Jobs was not a great man, he was just a business man(he is the Donald Trump of the Cell Phone World). Apple filed a bunch of ridiculous patents on s**t that they wouldnt come out with until it was already redudant technology like having an 8MP camera 1 year after most smartphones consider that a basic necessity. Or finally having a 4inch touchscreen when that was a fad that happened in 2011! They had patents just so they could make their money from lawsuits instead of actually coming out with truly revolutionary technology. Rumors fly around about the transparant iPad, I feel they have that patent and will sue if anyone comes out with a transparant tablet even though they wont release one until maybe 2020!

9. omar300

Posts: 210; Member since: Jun 24, 2012

if tim cock wanted he could have with drawn the motion. no would turn down chance of winning a billion dollars.. atleast i wouldnt.

15. rusticguy

Posts: 2828; Member since: Aug 11, 2012

If the cost of winning the 1 billion dollar turns out to be 3 times then who wouldn't (except 1 person of course) ... What has Apple gained so far out of all this? Nothing except the tag of a PATENT TROLL.

16. Droiddoes unregistered

Only two explanations: 1) Cook is a liar 2) Cook is a p*ssy still getting bossed around by a rotten corpse.

19. DigitalBoy05

Posts: 279; Member since: Jun 04, 2011

If this is true then he really has no choice but to finish what jobs started. cant back out and admit samsung was right. it would hurt the apples credibility too much.

41. tedkord

Posts: 17480; Member since: Jun 17, 2009

That ship sailed the day Apple claimed that a tap is just a zero length swipe.

25. JeffdaBeat unregistered

I still don't get why people act as though Cook is like Jobs. I have respect for both men, but Cook has shown from the start that he is far more calm and caring than Jobs. I'm not shocked to hear this at all. In Jobs' head, Samsung's phones looking like Apple was personal, no matter how much money Apple had. Cook probably was like, "What's the big deal? The iPhone is the top smartphone on the market and everything else is an iPhone look alike." (Everything at the time was colloquially called that) Cook is a different guy that Jobs. His actions will be different to no shock.

27. darkkjedii

Posts: 31633; Member since: Feb 05, 2011

Well said yo

42. tedkord

Posts: 17480; Member since: Jun 17, 2009

I agree, Tim Cook is much more of a human being than Steve Jobs ever was. However, his actions belie his supposed philosophy. Not only is he not trying to stop the litigation, but he is pursuing new litigation. For a man who claims to hate lawsuits, he seems hell bent on making them Apples number one product.

45. Whateverman

Posts: 3295; Member since: May 17, 2009

I think a lot of people here have a hard time separating the CEOs from the company, which is understandable to some degree, but I think Cook hasn't really been given a chance at all by some. Yeah, the lawsuits are still going. And there's still issues with China, and no manufacting here in the US. But that first decision to match all employee's charitable donations was BIG for me, write off or not. Talks about making devices here and steps Apple has taken in China were signs to me that things might be changing too. But some people see "Apple" and they hear "Steve Jobs, thermonuclear, stolen product, holding it wrong..." This is a completly different CEO, give the guy a chance! I have to assume that the iPad mini was Tim Cook's idea considering SJs feelings about 7 inch tablets. With that in mind, I gotta say Cook is good for Apple, but only time will tell.

53. jsdechavez

Posts: 816; Member since: Jul 20, 2012

Well, the cases have been researched, the lawyers paid... The investors want that money back.

2. Droiddoes unregistered

steve jobs was an irrational insufferable prick! Water is wet! Fire is hot! These stories and more, and Chip Taylor with sports tonight at 9, on "No Sh*t News". What a douche

4. atsamman

Posts: 74; Member since: Sep 26, 2012


5. speckledapple

Posts: 902; Member since: Sep 29, 2011

Actually that is pretty funny because Apple is dependent on Samsung for parts still today. And even if money exchanged hands from Samsung to Apple, they would get it right back anyway. The only purpose would then be to have public acceptance of their claims. EIther way though, its a marriage made in blood.

8. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Steve Jobs started it, fine. Tim Cook can drop the charges...period! (If this is true) Or does he wants to continue the legacy? Especially since what comes after the win is not pen and paper.

12. Whateverman

Posts: 3295; Member since: May 17, 2009

I'm not sure about suing for the hardware, there isn't much variation when it comes to making a candy bar style phone. But TouchWiz definitly crossed the line IMO. Taking an app, and applying a color square behind it was an obvious attempt to make it look like iOS. But trying to ban phones for multi touch, round corners, and data tapping just seems petty.

33. darkkjedii

Posts: 31633; Member since: Feb 05, 2011

100% agreed

43. darkkjedii

Posts: 31633; Member since: Feb 05, 2011

Whateverman what do u think about wp8 which I absolutely love, and BB10? My fiancé has the 8x, and I can't get enough of that phone. I'm thinking about grabbing one on Craigslist.

44. Whateverman

Posts: 3295; Member since: May 17, 2009

WP8 is scary to me only because of past experience with Windows Mobile (I know, I gotta let it go!) but I must admit, it look damn good. I really wish there was more customization with backgrounds and live tiles, but I love the way the transitions. You know, the way the titles and sub-titles are staggered when you scroll right to left. Silly little thing, but it's so cool! BB 10 also looking sharp, but I suffering from big-screen envy. I know 4.2 isn't tiny, but I gotta have that Note 2 next! You getting the 8X? Well I look forward to your review! No Ubuntu or Sailfish in the forecast?

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