Tim Cook is second runner up for Time's Person of the Year

Tim Cook is second runner up for Time's Person of the Year
President Barack Obama not only was re-elected after a tough campaign, he was also named Time Magazine's Person of the Year. 17-year-old Pakistani education and women's rights activist Malala Yousafzai, who was wounded by Taliban gunmen earlier this year, finished second. And the second runner-up spot went to a corporate chieftain you might have heard of by the name of Tim Cook. We are being a little facetious of course, because if you read this site, you probably know who Tim Cook is. While the Apple CEO has not had a banner year, Apple's stock has risen in value by 40% since he took over last year from the late Steve Jobs.

Time made a cover for its 2nd runner up, Tim Cook

Time made a cover for its 2nd runner up, Tim Cook

Time even produced a copy of the magazine with Cook on the cover, calling him the technologist. And it was pointed out how opposite the more meticulous Cook is than his predecessor. In fact, Time said of the executive, "he looks like something Jobs would have made. Cook’s flawless cap of white hair could have been designed by Jony Ive and fabricated in China out of brushed aluminum." It also takes a special kind of person to run a company sitting on $120 billion of cash and has a stock market value more than Google and Microsoft combined.

We saw a glimpse of the difference between the legendary Jobs and Cook when the latter apologized for the disaster that was Apple Maps, suggesting that iOS 6 users try a competitor's mapping application until Apple Maps is bullet-proof. On the other hand, when the launch of the Apple iPhone 4 brought the Antennagate/Lefthanded death grip antenna attenuation, Jobs' reaction was far from an apology; the CEO told millions of iPhone users that they were holding the phone wrong

Steve Jobs made the cover of Time himself

Steve Jobs made the cover of Time himself

When Tim Cook eventually leaves Apple, his legacy could be Apple's move into China. Cook himself says, "It’s a huge market with huge potential with an enormous emerging middle class that really wants Apple products. I think it will be our largest market, over time." It didn't look that way this past January when a delay in opening an Apple Store in the country on the date of the Apple iPhone 4S launch, led to violence. Armed with a new system that gave those who pre-ordered the Apple iPhone 5 an exact time to come into the store to pick up the unit, Apple sold 2 million units in the first three days that the phone went on sale in the country. One thing that Cook will need to figure out is how to get the iPhone in with the world's largest carrier, China Mobile. A proprietary 3G network has kept the phone away from the carrier and China Mobile has turned to the Nokia Lumia 920T, built specifically for the operator's network. But with TD-LTE coming to China Mobile next year, it is hoped that Apple can work something out which would allow the device to be sold on all three of China's major carriers instead of the two it is sold at now (China Unicom, China Telecom).

You can check out the entire Time article by clicking on the sourcelink.

source: Time via TUAW

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31 Comments

1. Thephonegeek

Posts: 118; Member since: Nov 22, 2012

Are you fu**king kidding me??

8. mas11

Posts: 1034; Member since: Mar 30, 2012

Hey winning $1 billion in a bulls**t lawsuit is pretty impressive. I mean him jobs and ive invented the rectangle with square edges. What did Larry Page and google do? It's not like they revolutionized search, created the best mobile mapping service, pioneered voice commands, created a powerful yet affordable nexus line or anything.

10. MeoCao unregistered

lol, you forgot to say you were sarcastic Tim Cook had a ground shaking product too, litterally it's Apple Maps.

15. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Haha! Love the apple jokes :)

17. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Which he took credit for.

20. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

Hey, don't forget the 5th row of apps and the 0.5 inch that came free with the screen of the iP5. Or am i reading this article wrong?

13. networkdood

Posts: 6330; Member since: Mar 31, 2010

It will be significantly less and by the time it comes around...Samsung will have moved on....

11. MeoCao unregistered

Tim Cook got the runner up place not for what he has done, but for the attention he had.

16. android78 unregistered

Ikr, I woulda felt better seeing Larry Page as the runner up.

23. sithvenger

Posts: 371; Member since: Aug 25, 2012

Nope u see the cover don't u?

26. ultimatebatman

Posts: 52; Member since: Dec 04, 2012

He deserves it for being a master at running an efficient slave camp where 16 year olds work day and night in a cold, wet factory producing AMmmmaaaAaaZING, chamfered iPhones

2. rms.max

Posts: 95; Member since: Sep 26, 2012

why ????

14. pongkie

Posts: 663; Member since: Aug 20, 2011

its just a magazine if cook receives a Nobel Peace Prize then the Mayans are right.

32. Lucas777

Posts: 2137; Member since: Jan 06, 2011

if Obama can win person of the year cook certainly deserves to be on the list... apple has made huge gains as a company... what has barack obama done except regress the economy and raise the debt

4. lee480 unregistered

Dont understand. Why when news praise Apple, it's always a PA's featured news?

5. androidisbaws

Posts: 74; Member since: Dec 17, 2012

I have alot of respect for Malala. I will be mature for once and not comment on Mr. Cook. As for Obama, cheers to a man willing to put himself through all the stress a president has to go through. Lets hope 2013 brings even greater people

6. wendygarett unregistered

I hope the third runner up is Yahoo CEO Marissa Mayer :)

7. rosenq

Posts: 1; Member since: Dec 19, 2012

... isn't Second Runner-up third place?

9. frydaexiii

Posts: 1476; Member since: Dec 01, 2011

What? Why? I can understand Steve Jobs being Time's person of the year despite hating him, but Tim Cook? He basically drove Apple to the ground...

24. GoBears

Posts: 456; Member since: Apr 27, 2012

Obama is also running something much more important into the ground. That must be the basis for winning this "prestigious" award.

25. Markechio

Posts: 3; Member since: Nov 26, 2012

you watch way too much Fox news buddy.......

28. quickweevil

Posts: 51; Member since: Dec 21, 2011

Wow, anti-Time, anti-Apple, anti-Obama, and a Bears fan... You, sir, are the worst...

31. GoBears

Posts: 456; Member since: Apr 27, 2012

D@mn straight, also very proud of each of those comments you made. Thank You!

12. networkdood

Posts: 6330; Member since: Mar 31, 2010

Seriously? Pathetic

18. soshi

Posts: 154; Member since: Mar 08, 2012

just because he is the opposite of his predecessors doesn't mean he is the best in tech. the times only know about apple that's way their knowledge in tech very limited

21. gallitoking

Posts: 4721; Member since: May 17, 2011

he should be first.. keeping Apple succesful is no easy task

22. lubba

Posts: 1313; Member since: Jan 17, 2011

I'd say something buts not worth it. Though i'd say this, this mag chooses the same type of people over and over every year.

27. Aeires unregistered

Cook reminds of that head coach that took over the SF 49'ers after Walsh retired. He took the reigns of a Super Bowl winning team and got accolades for all the work that was put in place prior to him being in command. A few years went by and the team went south because he didn't have the skills Walsh had. Give it at least 3-5 years and if he's doing half as good as Jobs, maybe Cook deserves the award, assuming no one has done anything more deserving of the award than just running Apple.

29. wsucoug13

Posts: 164; Member since: May 04, 2012

Just lost a lot of respect for time magazine

30. infinitemethod

Posts: 151; Member since: Sep 04, 2012

First of all, why would Obama get it in the first place? Secondly, their 2nd runner up was a CEO of a technology company that's stock as dropped 200 in just a short couple months. They literally haven't changed a single thing about iOS in 7 years and their mobile products are all exactly the same, just different sizes and are insanely over priced. Time mag. is now discredited. Science!

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