Tim Cook hints that cars are about to undergo a 'massive change'


In case anyone is still in doubt regarding Apple's car-building plans, the latest comment from none other than the CEO Tim Cook will make them stop wondering. Appearing at the Wall Street Journal's WSJDLive conference in California, he said "It would seem like there will be massive change in that industry, massive change. You may not agree with that. That’s what I think. When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important."

According to Tim Cook, right now Apple is aimed at perfecting the iPhone experience for car, the so-called CarPlay project, but its focus might change further down the road: "We’ll see what we do in the future," he commented. There's plenty of tangential evidence that Apple is working on some sort of a vehicle project, likely electric and autonomous, such as poaching Tesla engineers, renting a car-testing ground, and leasing vehicles with LIDAR equipment on top, not to mention leaks from reputable sources about an Apple car project, so there you have it, straight from Tim Cook himself.

source: WSJ

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37 Comments

36. tacarat

Posts: 854; Member since: Apr 22, 2013

"Please connect this vehicle to iTunes".

34. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

So the standard features will be: Retina Display Mirrors w/12MP rear Facing Camera Tinted Retina Display Windows at 900PPI Force Touch Head/Tail Lights Non-Removable 192,000MAH Battery, good for up to 9:11HR of drive time Apple Maps (Navigation) Apple Music Satellite Radio (No FM) Custom Seats made out of the same material as the iWatch Bands Driver/Passenger Side AppleCare Bags Driver/Passenger Bucket Seats w/ iPad Monitors builtin for the kids Engine - Apple A20 Quadcore Cylinder w/TurboBoost Technology OS - Mac OS Car X Stereo iOS - Navi/Satelite Radio Optional Equipment AppleCar(e) Get your Apple Car replaced by paying 50% the retail price RIM Mounted IPS Sensors to know when any object is stuck in the tire. Speed Limit Sensing Equipment to prevent you going over the posted sped limited Seat mounted Wireless Beats Earbuds 12.1 Campus 2 Speaker System Apple Product Charging Roof Mounted Rack Available in Black, White, Rose Gold, Gold and Space Age Grey Also Available in 3G version (in 10 years)

32. shahrooz

Posts: 792; Member since: Sep 17, 2013

Tim Cook hints that cars are about to undergo a 'massive price change' Here, I fixed it for ya Tim.

26. Bernoulli

Posts: 4364; Member since: Sep 01, 2012

Reading down this article makes me think there's a huge troll party being hosted for apple.

25. rishav20193

Posts: 243; Member since: Jul 18, 2015

i think more then autonomous cars, companies should invest in R & D of eco-friendly technologies for cars.....to keep pollution in check

30. natypes

Posts: 1110; Member since: Feb 02, 2015

No, we have enough of that bulls**t with the Cafe standards. It's ruining good cars.

18. SIGPRO

Posts: 2819; Member since: Oct 03, 2012

Apple sucks period!

15. Podrick

Posts: 1285; Member since: Aug 19, 2015

iCar, powered by ifuel! Costs you arms and legs. And kidneys.

13. carlemillward unregistered

If Apple makes a vehicle, would it use gas or electricity, or their own proprietary source of energy?

14. coldspring22

Posts: 349; Member since: Feb 28, 2015

Maybe first car ever to be powered by Apple bulls**t?

17. Scott93274

Posts: 6044; Member since: Aug 06, 2013

It must have excellent mileage then!

22. Landon

Posts: 1249; Member since: May 07, 2015

Proprietary. Duhhh. :D

12. Landon

Posts: 1249; Member since: May 07, 2015

Elon Musk calls Apple the 'Tesla graveyard' for a reason. Elon Musk FTW! http://www.marketwatch.com/story/elon-musk-heres-why-we-call-apple-the-tesla-graveyard-2015-10-09

9. willywanta

Posts: 502; Member since: Jun 04, 2014

we'll lose the skill and art of driving

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

iCar? iRide? iDrive? iWheels? iTaxi? iRoll?

10. donrox

Posts: 204; Member since: Jul 18, 2014

iDrive is actually the name of the system used by BMW since 2001. you can scratch that of your list

20. ibend

Posts: 6747; Member since: Sep 30, 2014

iForceCarRetina

33. Danny86PV

Posts: 11; Member since: Oct 05, 2015

iGo, as a parody of Yugo :)

6. Planterz

Posts: 2120; Member since: Apr 30, 2012

Cars are undergoing massive changes. Because of Google.

31. imnotascammer

Posts: 160; Member since: Aug 22, 2012

True that. Shame that Apple is once again taking the credit. Even then, if Apple would really make cars. It cant be denied that change will come to that industry.

5. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Which translates to about $82000 for 16GB version upgrading to $92000 for 64GB and $102005 for 128GB version in India plus taxes. BE-very-HOLD!!

35. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Don't forget the proprietary replacement tires for $2500 each

4. mixedfish

Posts: 1574; Member since: Nov 17, 2013

I bought a Toyota 86 because it doesn't have all this crap as standard.

3. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

By taking the shape of Apple I assume!

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Excellent, prepare yourselves for the equivalent of a base model Ford focus with iOS starting at $50 000 for the 16 Gb model. Upgrade to the 64GB with air conditioning for $60 000 and 128 GB for $70 000. Now available in space grey, gold and pink..er...i mean rose gold.

8. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Comment no 5 for this thread.

21. ibend

Posts: 6747; Member since: Sep 30, 2014

with non-removable tire.. if u got flat-tire, just send it to apple store and they'll fix it just for $5000/tire no matter the cause

37. Elfmonster unregistered

This final flash comment is probably the smartest I've ever seen on pa.

1. Neros

Posts: 1016; Member since: Dec 19, 2014

It will take a decade or two before autonomous driving becomes reliable and safe.

11. vincelongman

Posts: 5832; Member since: Feb 10, 2013

They are already basically more reliable and safe than humans Telsa have already have an autonomous mode for highways I reckon in the next year or so we will see multiple cars offering autonomous modes And maybe another 5 years for "fully autonomous" cars

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