Tim Cook hints that cars are about to undergo a 'massive change'

In case anyone is still in doubt regarding Apple's car-building plans, the latest comment from none other than the CEO Tim Cook will make them stop wondering. Appearing at the Wall Street Journal's WSJDLive conference in California, he said "It would seem like there will be massive change in that industry, massive change. You may not agree with that. That’s what I think. When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future. You see that autonomous driving becomes much more important."

According to Tim Cook, right now Apple is aimed at perfecting the iPhone experience for car, the so-called CarPlay project, but its focus might change further down the road: "We’ll see what we do in the future," he commented. There's plenty of tangential evidence that Apple is working on some sort of a vehicle project, likely electric and autonomous, such as poaching Tesla engineers, renting a car-testing ground, and leasing vehicles with LIDAR equipment on top, not to mention leaks from reputable sources about an Apple car project, so there you have it, straight from Tim Cook himself.

source: WSJ



1. Neros

Posts: 1016; Member since: Dec 19, 2014

It will take a decade or two before autonomous driving becomes reliable and safe.

11. vincelongman

Posts: 5688; Member since: Feb 10, 2013

They are already basically more reliable and safe than humans Telsa have already have an autonomous mode for highways I reckon in the next year or so we will see multiple cars offering autonomous modes And maybe another 5 years for "fully autonomous" cars

16. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Yes and no. Google has proven that it's current system is better than human drivers... under ideal circumstances, but what happens if you have ice on the road, what happen if you are in a situation like a flash flood and you need to drive off the road to avoid certain doom!... sorry, I just wanted to type "certain doom". What if there's a situation where school children are in the path and the computer has to make a decision, stay on course and hit them (Assuming there's not enough distance to stop), or turn and hit power pole killing the driver? These are extreme examples, especially the moral one with the kids and the power pole, but there's an endless number of possible scenarios out there and you cannot expect a computer to be able to act appropriately for every one. Here's a funny example of an everyday occurrence that crippled one of Google's cars simply because it wasn't programmed to respond properly. http://www.bicycling.com/culture/safety-etiquette/trackstanding-cyclist-perplexes-googles-self-driving-car

19. joevsyou

Posts: 1091; Member since: Feb 28, 2015

well considering humans freak out during certain doom, a car that programmed will not freak out. kids running out in the road? i bet a car would be able to detect a moving object and apply breaks far faster then any human could. flood? lol well i suggest you shouldn't be driving in the first place nor will the car be able to see the lines so the auto wouldn't work ice~ humans are stupid, they panic in situations especially if they never experienced it, But i am sure the car can tell if it's tires start to lose traction and ends up steering the wrong way. Also infrared cameras can see detect temperature and water so all matter of programming it so slow down and proceed with caution or sound a alarm for the driver to take control when it detect ice up ahead

23. ibend

Posts: 6747; Member since: Sep 30, 2014

kid running or whatever crossing the road.. yeah thats why its mainly focused on highway (for now), and some truck company ready to implementing it for fuel eficiency and of course computer have better reflex, it can know approx distance needed to stop at current speed, but we it still need proper driver to take control when it entering crowd city area, off-road, and country-side road.. flash-flood.. well, no comment about that, since in most case, even human driver cant do anything.. ice.. some car like jaguar even have "snow mode", to make sure each tire have proper traction to avoid slip.. if its ice on the road, i believe automated car will can better job than human

24. Scott93274

Posts: 6033; Member since: Aug 06, 2013

Actually, I thought that Google's cars weren't allowed on highways just yet, I thought that they were restricted to city streets, not exceeding the speed of 45 MPH. And I am aware that their sensors are detailed enough to identify a cigarette butt on the side of the road and that they've done amazingly well to identify possible hazards, but it's the rare occurrence of something happening that the programmers just didn't account for that I'm concerned with, read the article I had shared in post 16 as an example of what I'm referencing. a cyclist minding his own business crippled one of the automated cars.

28. Zomer

Posts: 361; Member since: May 31, 2013

You actually know that a human writes the code for the car. "Humans are stupid" better change that to "I'm stupid".

27. Zomer

Posts: 361; Member since: May 31, 2013

Those Google cars are slow like your boyfriend, no wonder they are safe. Speed them up and we'll see what happens. I'm pretty sure you don't have a dick you autonomous bitch.

29. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

The age old question: when apple creates a car, will it have windows?

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Excellent, prepare yourselves for the equivalent of a base model Ford focus with iOS starting at $50 000 for the 16 Gb model. Upgrade to the 64GB with air conditioning for $60 000 and 128 GB for $70 000. Now available in space grey, gold and pink..er...i mean rose gold.

8. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Comment no 5 for this thread.

21. ibend

Posts: 6747; Member since: Sep 30, 2014

with non-removable tire.. if u got flat-tire, just send it to apple store and they'll fix it just for $5000/tire no matter the cause

37. Elfmonster unregistered

This final flash comment is probably the smartest I've ever seen on pa.

3. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

By taking the shape of Apple I assume!

4. mixedfish

Posts: 1554; Member since: Nov 17, 2013

I bought a Toyota 86 because it doesn't have all this crap as standard.

5. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

Which translates to about $82000 for 16GB version upgrading to $92000 for 64GB and $102005 for 128GB version in India plus taxes. BE-very-HOLD!!

35. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Don't forget the proprietary replacement tires for $2500 each

6. Planterz

Posts: 2120; Member since: Apr 30, 2012

Cars are undergoing massive changes. Because of Google.

31. imnotascammer

Posts: 160; Member since: Aug 22, 2012

True that. Shame that Apple is once again taking the credit. Even then, if Apple would really make cars. It cant be denied that change will come to that industry.

7. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

iCar? iRide? iDrive? iWheels? iTaxi? iRoll?

10. donrox

Posts: 201; Member since: Jul 18, 2014

iDrive is actually the name of the system used by BMW since 2001. you can scratch that of your list

20. ibend

Posts: 6747; Member since: Sep 30, 2014


33. Danny86PV

Posts: 11; Member since: Oct 05, 2015

iGo, as a parody of Yugo :)

9. willywanta

Posts: 502; Member since: Jun 04, 2014

we'll lose the skill and art of driving

12. Landon

Posts: 1245; Member since: May 07, 2015

Elon Musk calls Apple the 'Tesla graveyard' for a reason. Elon Musk FTW! http://www.marketwatch.com/story/elon-musk-heres-why-we-call-apple-the-tesla-graveyard-2015-10-09

13. carlemillward unregistered

If Apple makes a vehicle, would it use gas or electricity, or their own proprietary source of energy?

14. coldspring22

Posts: 349; Member since: Feb 28, 2015

Maybe first car ever to be powered by Apple bulls**t?

17. Scott93274

Posts: 6033; Member since: Aug 06, 2013

It must have excellent mileage then!

22. Landon

Posts: 1245; Member since: May 07, 2015

Proprietary. Duhhh. :D

15. Podrick

Posts: 1285; Member since: Aug 19, 2015

iCar, powered by ifuel! Costs you arms and legs. And kidneys.

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