Tim Cook bringing more efficient supply chain and aiming for thinnest iPhone

Tim Cook bringing more efficient supply chain and aiming for thinnest iPhone
It's probably no surprise, but Apple is trying to make the new iPhone thinner. In fact, based on the numbers given by KGI Securities the next iPhone could be nearly 1.5 mm thinner than the iPhone 4S, which would easily make this the thinnest iPhone yet. Of course, even at that size, the next iPhone will still be over 1 mm thicker than the thinnest smartphone, the Huawei Ascend P1 S, which is due out this quarter. 

Tim Cook bringing more efficient supply chain and aiming for thinnest iPhone
As we let you know a few days ago, Apple is planning to shift to new in-cell touch panels, which will help to make the next iPhone both thinner and lighter by compacting the display panel. Now, we've got the exact numbers for how much thinner the phone could be. According to KGI Securities, that change in the display panel alone will help to shave .44 mm from the thickness of the phone, and analyst Ming-Chi Kuo thinks the aim is to get in just under 8 mm, at 7.9 mm. This wouldn't make it the thinnest phone around, but it would certainly be one of the thinnest, and definitely the thinnest iPhone yet.

Kuo also points out that the switch to the new panel type makes a much more efficient supply chain, which is Tim Cook's specialty. Apparently, the new panel will allow for bonding the glass screen earlier in the manufacturing process, which will allow the company to avoid "significant losses" if the bonding fails. Additionally, the new panel and process would need half the number of items at the bonding stage compared to iPhone 4S. This would make the overall production process faster, and could even reduce the manufacturing time from 12-16 days to as little as 3-5 days.

As we know, Tim Cook as always pushed to make the production process more efficient because it allows Apple to keep less stock on hand at any time, which greatly reduces cost. 

FEATURED VIDEO

34 Comments

1. eyephone

Posts: 69; Member since: Apr 05, 2012

Wow amazing

20. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

I just hope it's not a step backwards to the days of the 3GS that needed to be charged every 5 minutes!!

27. eyephone

Posts: 69; Member since: Apr 05, 2012

Wow that many reds.... mmmm... so many dislike ov apple. good. this changes everything. Cut paste bluetooth file manager true android multitasking sd card slot gain root access open source like android wow amazing....

30. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

go away general levy, you cant type for s**t

2. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Wow! Some more depression hit americans gonna empty their pocket for this crap.

5. clevername

Posts: 1436; Member since: Jul 11, 2008

If they're affected by depression would it matter if they spend on this crap or android crap or windows crap?

22. eaxvac

Posts: 328; Member since: Jan 15, 2012

lol s-sheep/ isheep

28. eyephone

Posts: 69; Member since: Apr 05, 2012

Lol W sh?ep/ high security prison sh??p....

9. hutty24

Posts: 84; Member since: Oct 18, 2011

Hatter what are you looking to spend your money on?

25. bbblader

Posts: 590; Member since: Oct 24, 2011

hater* hatter is like Mad Hatter from the storybooks

3. mas11

Posts: 1034; Member since: Mar 30, 2012

Honestly this doesn't impress me considering that it would be disappointing if this phone wasn't thinner than the 4S. It's pretty much expected for the next gen of a phone to be thinner than its predecessor. Plus it's not going to be the thinnest phone. All it does is end up saving Apple a few dollars so they can make more money.

17. Lucas777

Posts: 2137; Member since: Jan 06, 2011

i dont think it would be that disappointing… i am pretty happy with how thin the 4/4s is… i would greatly appreciate a larger battery over a thinner phone.. kind of like razr vs. raxr max… but thats just me.. then again if they make a larger phone it can get thinner and have a larger battery

18. mas11

Posts: 1034; Member since: Mar 30, 2012

I prefer the idea of having a larger battery than a thinner phone, btw the RAZR MAXX was more of a variation of the DROID RAZR rather than a successor. And you know Apple won't have a giant battery like the RAZR MAXX. The RAZR MAXX was designed for a long battery life. The new iPhone will be designed to please as many people as possible. The funny thing is the RAZR MAXX is actually still thinner than the iPhone 4S. And yes I would prefer the RAZR MAXX over the RAZR.

19. andro.

Posts: 1999; Member since: Sep 16, 2011

Agreed,it is logical to think that apples next phone will be thinner especially as the iphone does seem to look and feel quite chunky these days,although the iphone 4s is essentially a two year old phone design from the original iphone 4 so thats not surprising. The part to wonder is now that apple is making these 'significant' savings on the manufacturing method will this be passed onto the consumer in any way? You can bet it won't and the ifans will still have to pay the same amount as they did for the iphone 4$ if not more.

33. gallitoking

Posts: 4721; Member since: May 17, 2011

samsung exynos cost less as samsung produces them.. the the phones cost less becuase they use exynos other that a Snapdragon?.. sometimes I wonder if you fake idiotism or not

4. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Thank goodness the new iPhone is going to have this. This is the reason I will buy it. This technology is amazing, how could I ever live without it.... oh wait... I'm living right now... guess we can call it useless.

12. ardent1

Posts: 2000; Member since: Apr 16, 2011

Don't forget that new iPhone will have a larger screen, better processor, battery technology, more features, etc. creating such a compelling value that will sell in the millions within a few short days. And, if Apple succeeds, then you can switch amongst the top 3 carriers WHILE keeping the same phone.

13. tedkord

Posts: 17183; Member since: Jun 17, 2009

Do you have exclusive sources like BGR?

24. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Not necessilary better processor, just better GRAPHICS processor. Unless they are actually going to stray away from just coping the iPad's internals and slaping them into the new iPhone. That means the overall performance won't be really upgraded. The only time you will notice it is when you are playing games. Larger screen: they should still keep the small form factor, because that pulls tons of people in. Kids and women like the smaller size. Battery technology: well of course! they have been making the battery bigger and bigger, but a new technology will be needed to: 1) keep the tiny thing from overheating 2) make it last longer than iPhone 4. (4S has worse BL)

6. Cwebb

Posts: 501; Member since: Oct 05, 2011

In other news, the grass is still green... unless you live in Indiana, in which it would be brown

11. ardent1

Posts: 2000; Member since: Apr 16, 2011

Or like many in the android camp or even some of the phonearena.com writers that a certain patent blogger writes about unbiased news.

31. EclipseGSX

Posts: 1770; Member since: Oct 18, 2011

Or Arizona where there is no grass

34. Cwebb

Posts: 501; Member since: Oct 05, 2011

But you ship in grass. Indiana just lets it stay brown

7. biophone

Posts: 1994; Member since: Jun 15, 2011

I really don't care how thing it is under 11mm is fine but that is not how Apple roles I get that but if their going to include LTE (which they better) they must make sure the battery can last me a day.

15. taco50

Posts: 5506; Member since: Oct 08, 2009

If Apple can get an LTE phone out with great battery life that will be a big win. They did it with the iPad.

21. PhoneLuver

Posts: 481; Member since: Jul 05, 2010

If the iPhone only supports the LTE frequencies the NEW iPad does it would be a major fail! For the phone to succeed it has to support World LTE frequencies!

23. taz89

Posts: 2014; Member since: May 03, 2011

but how long does the new ipad take to charge 7+ hours...for a phone you want it to take about 2-2 and half hours...am surprise that considering how fast everything else in the tech world is moving,mobile battery does not seem to be moving at the same pace...i remember the days when a i could use my phone for 3-5 days without charging...i know our phones are essentially mini computers but hopefully someone can make a phone that can last 2 days of heavy usage and actually charges in 2-3 hours.

8. tedkord

Posts: 17183; Member since: Jun 17, 2009

Seriously. Phones are thin enough now, bordering on too thin to hold comfortably. Look at the Razr Maxx - its plenty thin enough, and packs serious current. I wish more phone OEMs would follow that example. Are you listening, HTC? Stop putting out phones that either last six hours or need to have a huge hump for the extended battery.

10. hutty24

Posts: 84; Member since: Oct 18, 2011

I want a thin phone not a pancake phone that's what the razr looks like a flatten out phone u,g,l,y that bitch has no alibi it ugly lol

14. tedkord

Posts: 17183; Member since: Jun 17, 2009

You're like too many consumers, valuing aesthetics over function. That's the reason I can't let my wife car shop, she'd buy based on color and body design. A cool pop out sunglass holder would dazzle her, while the brands horrible quality wouldn't even be investigated. What's mpg? Warranty? Well, its such a pretty red.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.