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Throwback Friday: IDC once predicted that Windows Phone will dominate iOS by 2016

Throwback Friday: IDC once predicted that Windows Phone will dominate iOS by 2016

Posted: 29 Jan 2016, 08:43, by Chris P.

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Throwback Friday: IDC once predicted that Windows Phone will dominate iOS by 2016

Just like doom and gloom predictions often end up sounding ridiculous (and often are even right at the time of posting), so does the opposite occasionally embarrass journalists. Overly optimistic forecasts are also a thing, albeit not quite as popular, and in today's Throwback Friday we wanted to talk about a shot so off the target it's almost unreal. Worse yet: it was actually a reputable research company that made it.

IDC's 2012 forecast for 2016

Whether you've heard of IDC or not doesn't matter. Over time, it has established itself as one of the leading—and consistently reliable—sources for mobile industry analytics. But back in 2012, IDC made a forecast so ridiculous that we just couldn't resist mentioning it: that Windows Phone would, by 2016, overtake Apple's iOS by market share.

That's a pretty bold claim, especially given the company reported that Windows Phone, at the time, held just 5.2% of the market. Nevertheless, the report in question forecast that it'll end up beating iOS, which had a little over 19% of the pie. Android was expected to fall down to about 53% from its respectable 61% share in 2012. To put these number in perspective, the latest IDC numbers put Android at nearly 83%, Apple's iOS at about 14%, and Windows Phone... at 2.6%. Yep, exactly half the market share Microsoft's mobile OS held back in 2012.

The moral of the story? Everybody makes mistakes—even gross ones such as this—and we all ought to be careful with the conclusions we make. Or just steer clear from prophesying.

source: IDC

19 Comments

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posted on 29 Jan 2016, 09:52 2

1. baskar1086 (Posts: 13; Member since: 17 Sep 2015)

I doubt that they may published that article on April-01-2012

posted on 29 Jan 2016, 12:52 3

13. sgodsell (Posts: 4896; Member since: 16 Mar 2013)

Just last quarter alone should tells a lot. 399 million smartphones sold from October to the end of December. 74.8 million were Apple for (18.7%). 4.5 million were Windows Phone/10 mobile (1.1%). 319 million were Android (80.1%)

The real story is Android and its continued growth. Way to go Android.

posted on 29 Jan 2016, 09:55 1

2. cripton805 (Posts: 1485; Member since: 18 Mar 2012)

The Lumia 520 wasn't going dominate anything. It was just really affordable and it did what it did really well.

They were going to dominate with their design, specs, or store. I predicted this and I was right. lol

posted on 29 Jan 2016, 09:56 1

3. cripton805 (Posts: 1485; Member since: 18 Mar 2012)

I meant to say they "WEREN'T going to dominate". lol

Too bad we can't edit anymore.

posted on 29 Jan 2016, 09:58 8

4. Tizo101 (Posts: 515; Member since: 05 Jun 2015)

the title should have mentioned that Android was predicted to fall but it only grew... you guys are on fire today lol

posted on 29 Jan 2016, 10:46 3

8. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Yup yup.

I remember many folks just laughing at Android.... Look whose laughing now.

R.I.P. Palm and WP.
BB and Win Mo is on its last legs....

Many of us back then were like ??? at this.

posted on 29 Jan 2016, 10:12 1

5. Unordinary (unregistered)

RIPieces

posted on 29 Jan 2016, 10:16 3

6. magnanimus (Posts: 562; Member since: 29 Mar 2013)

What's up with all these Pro-Apple propaganda articles

posted on 31 Jan 2016, 05:21

20. nighthawk_al (Posts: 55; Member since: 23 May 2014)

You maybe do not frequent this site too much, or you wouldn't be surprised.

posted on 29 Jan 2016, 10:26

7. legiloca (Posts: 1461; Member since: 11 Nov 2014)

Not that I'm an Apple fan, but really kudos to them not letting the naysayers get the best of them, in other words, IN YOUR FACE WINDOWS!

posted on 29 Jan 2016, 10:48 1

9. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

And I wonder if these same analyst predicted consoles to be dead because the Wii U was flopping all over the place in 2012, 2013.

The PS4, Xbox One launched and put that madness to rest. Consoles arent dead...just Nintendo home consoles are.

For now. Good luck Nintendo with the NX.

posted on 29 Jan 2016, 10:50

10. abdiel (Posts: 7; Member since: 08 Jan 2016)

Still waiting for the "surface phone"

posted on 29 Jan 2016, 11:43 1

12. darkkjedii (Posts: 25042; Member since: 05 Feb 2011)

That emoji says it all.

posted on 29 Jan 2016, 13:12 2

14. Napalm_3nema (Posts: 2236; Member since: 14 Jun 2013)

When all of your mobile lines (Surface + Phones) are making less than the Apple Watch, your lineup isn't a joke, it's the punchline.

posted on 30 Jan 2016, 03:24 1

16. khalimany (Posts: 15; Member since: 29 Jan 2016)

comment of the year!

posted on 30 Jan 2016, 03:57

17. jroc74 (Posts: 6019; Member since: 30 Dec 2010)

Ice cold.

posted on 30 Jan 2016, 11:27 2

18. JasonDragon (Posts: 7; Member since: 17 Dec 2014)

Do people really think that having only iOS and Android as the only phone choices is a good future? The first charges an arm and a leg, while the 2nd mines every bit of your data that they can. Things will not be better if Microsoft and Blackberry leave this market and others such as Firefox and Amazon find it next to impossible to enter it. We need to encourage more competition, not root for less.

posted on 31 Jan 2016, 05:05

19. Chris.P (Posts: 567; Member since: 27 Jun 2013)

I agree completely. I'd like nothing more than a serious third—even fourth—player to be able to compete.

Unfortunately, at this point it's looking like it can't be done. People like poking fun at Microsoft, but if a company that size can't get it done, there's little hope for other players. Perhaps when we're looking at the next big paradigm shift, we'll see new faces enter the arena. Until then, duopoly it is.