This just might be the lowest on-contract price for the BlackBerry Priv to date

Rogers has the BlackBerry Priv on contract for the equivalent of $236.78 USD

Rogers has the BlackBerry Priv on contract for the equivalent of $236.78 USD

Recently, BlackBerry CEO John Chen admitted that the company priced its first Android powered phone, the BlackBerry Priv, too high at $700. Since then, we have seen BlackBerry cut the price of the unlocked version of the phone by $50. That permanent cut took the price of the slider to $649. But the Priv was destined to go lower thanks to deals offered by carriers and retailers.

In a deal that expired today, Daily Steals offered the unlocked AT&T branded model of the Priv for $450. That's was a cool $200 (or 31%) discount. And while that might have been the cheapest non-subsidized price for the Priv in the U.S., we might have seen a record low price for the device today out of Canada where Rogers is selling the phone for a subsidized C$299.99 ($236.78 USD) with a signed two-year contract. The carrier's previous on-contract price for the Priv was already low at C $399 ($315.71 USD).

Even though the BlackBerry Priv was released only five months ago, the hardware is beginning to feel dated with the recent launches of next-gen models like the Samsung Galaxy S7, Samsung Galaxy S7 edge, LG G5 and the HTC 10. And with John Chen hinting that two mid-range Android models are coming, power using specs junkies might be done with BlackBerry for the rest of this year. On the other hand, this means that bargain hunters are just beginning to pick through the cut outs looking for values and great deals from carriers and retailers looking to get rid of their inventories of the BlackBerry Priv.

source: Rogers via Crackberry

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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94 Comments

1. Rafishant

Posts: 390; Member since: Oct 13, 2015

Yesterday was AT&T. Today Rogers. Carriers are clearing the inventory of unsold PRIV, and all signs show the PRIV is epic fail in terms of sales numbers. John Chen ignored the loyal BB10 fans and went to entice Android users. He got screwed in return. This CEO knows nothing about handsets business. He simply has driven BlackBerry to the brink of perdition!

2. Johnnokia

Posts: 1158; Member since: May 27, 2012

Roger's discount is not a new price drop. It happened a month ago. However, I agree that Priv is not selling well and John Chen doesn't know how to revive the hardware that keeps collapsing day by day.

16. BobbyDigital

Posts: 2122; Member since: May 29, 2014

You sound ridiculous. Chen has transformed the company into something that will actually survive. Why you keep commenting on something you don't like or will ever own baffles me. Oh wait!... You're like Mxy. You just like to troll.

8. snowgator

Posts: 3614; Member since: Jan 19, 2011

To blame Mr. Chen for not reviving the handset sales for BlackBerry is crazy. Just this move to Android- while still working to keep the legendary BB security in place- was an out of the box decision the last group of CEO's never would have tried. This company was cratering, losing money and burning through their cash reserves like a gas covered candle wick. He has gotten BB almost profitable again using software and utilizing all the options out there for their product. I agree the handset business may be almost a hobby for them at this point. But this was a unavoidable result of short sighted leadership for years. He is playing the long game. At least he is keeping BB in the news and trending up. The old BB is gone, but the company has a chance of surviving.

9. meanestgenius

Posts: 21153; Member since: May 28, 2014

Totally agree with everything you just said. But the those that hate BlackBerry and want to see it fall will never understand or except this fact.

12. Mxyzptlk unregistered

How is that crazy? Chen took a big gamble and it didn't pay off at all. He priced the Priv at too high of a cost for it to really succeed.

17. meanestgenius

Posts: 21153; Member since: May 28, 2014

BlackBerry's handset woes happened long before Chen took over. He's transformed the company into a viable software and services company that will survive even without handsets.

21. Mxyzptlk unregistered

They have their software but they could have done much better with hardware if they had priced the Priv accordingly.

24. meanestgenius

Posts: 21153; Member since: May 28, 2014

Still doesn't change the fact that Chen has turned BlackBerry around from a company on the brink to one that's viable and relevant.

27. Mxyzptlk unregistered

Hey kept them from collapsing, but it seems more like life support now

30. meanestgenius

Posts: 21153; Member since: May 28, 2014

If you believe that, then you just haven't been paying attention. Handsets are the only part of BlackBerry that's in trouble. The rest of the company is performing well.

33. Mxyzptlk unregistered

I don't believe it. It's what the numbers say.

34. meanestgenius

Posts: 21153; Member since: May 28, 2014

The numbers only say handsets are trouble, not the entire company. And yes, you do believe it, or you wouldn't say it (or something similar) so much.

37. Mxyzptlk unregistered

The numbers say everything that needs to be said. I don't have to believe it when the numbers already confirm it.

40. meanestgenius

Posts: 21153; Member since: May 28, 2014

Only about handsets. As I said, you believe it to be more, or you wouldn't say it so much.

43. Mxyzptlk unregistered

Again the numbers say it all.

46. meanestgenius

Posts: 21153; Member since: May 28, 2014

Then you're reading it wrong. That made me sound like Apple, lol.

48. Mxyzptlk unregistered

That was pretty bad. Like I said before, the numbers say it all.

51. meanestgenius

Posts: 21153; Member since: May 28, 2014

But it's a fact. Like I said, you're reading it wrong.

54. Mxyzptlk unregistered

A fact that the numbers say it all. Glad you finally understand. Nope, you're typing it wrong.

57. meanestgenius

Posts: 21153; Member since: May 28, 2014

A fact that you read it wrong. Reading comprehension is key.

60. Mxyzptlk unregistered

A fact that you typed it wrong. I'm not going to continue having this pissing contest with you.

63. meanestgenius

Posts: 21153; Member since: May 28, 2014

A fact that you read it wrong. #ByeFelicia!

68. Mxyzptlk unregistered

F*** it, you're done here. #GameOver

75. meanestgenius

Posts: 21153; Member since: May 28, 2014

Lmao! You can always tell when someone's lost when they resort to profanity. #NerveTouchedDeepInYourGut #Fatality

78. Mxyzptlk unregistered

No, it's just that you're f-ing done, plain and simple. #GetLost

81. meanestgenius

Posts: 21153; Member since: May 28, 2014

No, you've lost, plain and simple, as evident by you still using profanity. Lmao! #Fatality #IFinishedHim #YourSoulIsMine

84. Mxyzptlk unregistered

#Pathetic Like I said, you're done. #GameOver

87. meanestgenius

Posts: 21153; Member since: May 28, 2014

No one is more #pathetic than you. #MxyzptlkJustGotBeatenByMeanestGeniusOnceAgain.

90. Mxyzptlk unregistered

#YouWish #ShutUp

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