The upcoming ZTE Nubia Z11 will launch simultaneously in the US and China
An alleged leaked render of the upcoming ZTE Nubia Z11
In the past few years, the largest smartphone manufacturers from China have often expressed their ambitions to expand their reach to the United States. As it turns out, however, almost all of them - including Huawei, the largest Chinese smartphone and the third largest at the global level - have faced expansion challenges. ZTE finds itself in the unique position of a Chinese smartphone maker with an established foundation in the United Sates.
Depending on which market research firm you prefer, ZTE is listed as either the fourth or the sixth most shipped smartphone maker in the US, but it's also worth noting that most of the handsets that ZTE sells on US shores are entry-level and mid-range phones with affordable prices. The upcoming ZTE Nubia Z11 will most likely compete at a higher price range, and it remains to be seen if ZTE can compete with players such as Apple and Samsung in the higher price bracket.
source: South China Morning Post via CNET
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