The iPhone could have had a curved screen, if it wasn't so expensive

The iPhone could have had a curved screen, if it wasn't so expensive
There is a lot of interesting tidbits we learn from the ongoing Apple vs Samsung trial - we already got to look at nearly 40 images of early iPhone prototypes, including a curved screen model that was once considered by Apple. It’s that exact prototype that Apple was allegedly strongly interested in making, but decided not to make, according to a testimony by former Apple designer Douglas Satzger.

Satzger is currently the vice president of industrial design over at Intel, but in the recent past he went through a couple of roles at cupertino. From 1996 to 2008 he was at such high positions as Industrial Design Creative Lead and Industrial Design Manager.

Satzger testified by saying that Apple had a “strong interest in doing two pieces of shaped glass.” That’s exactly what we see in the images of the 0355 model prototype, pictured below. After considering cost, Apple opted against using the curved glass:

“The technology in shaping the glass, the cost relative to shaping the glass at the time, and some of the design features of this specific shape were not liked… The technology at the time had a lot to do with it. The qualities of the glass at the time had a lot to do with it. These are models — I’m trying to remember a time frame — that were before gorilla glass and before a lot of the other factors,” Satzger said.



This doesn’t change anything obviously but is nonetheless interesting as now we have curved glass phones such as the Galaxy Nexus from Samsung. Would you have preferred a curved iPhone? Let us know in the comments below.

source: 9to5Mac


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54 Comments

1. wsucoug13

Posts: 164; Member since: May 04, 2012

You mean tapered screen, like the Galaxy line?? hmmmm..

7. Aeires unregistered

Tapered screen on the Nexus S is awesome, wish they'd take it even further.

20. Synack

Posts: 688; Member since: Jul 05, 2011

Oh no, not our precious profit margins. Do something for the people for once Apple.

21. quakan

Posts: 1418; Member since: Mar 02, 2011

This a business not a charity. Profit comes first.

22. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

With profits in the Billions at what point is it just complete greed?

24. gallitoking

Posts: 4721; Member since: May 17, 2011

this is not a mom and pop shop is a global company so yes profits are in the billions

56. EclipseGSX

Posts: 1777; Member since: Oct 18, 2011

No s**t it's global but there are also other companies with not near the same profit margin as Apple, and you didn't answer my question.

23. Ubi2447

Posts: 131; Member since: Feb 14, 2012

"We are really pleased with our revenues but our goal isn't to make money." - Apple SVP Jonathan Ive.

2. bobfreking55

Posts: 866; Member since: Jul 15, 2011

yet the Nexus is cheaper than the iPhone. greedy apple.

5. dickwyn

Posts: 621; Member since: May 07, 2012

cheaper and better

39. Jasonhunterx

Posts: 111; Member since: Jul 20, 2011

16GB Galaxy Nexus 350$ off contract 16GB Iphone 4S 650$ and Android is free Google is not greedy at all

55. wsucoug13

Posts: 164; Member since: May 04, 2012

$650!!!!! you have to be a f**king retard to pay that for that phone. Sorry but is honestly how I feel.....

3. medicci37

Posts: 1361; Member since: Nov 19, 2011

Tim Cook would have loved the curved design ;-)

25. kunyuk

Posts: 56; Member since: Jun 29, 2012

Not just loved it, he will adDICTed to it...lol

34. sid8911

Posts: 54; Member since: May 29, 2010

i see what you did there

29. shadowcell

Posts: 300; Member since: Mar 28, 2012

It's a shame not many people get this joke.

4. mozes316

Posts: 144; Member since: Sep 30, 2011

I feel the screen being rounded out like that would only add to the fagile characteristics of the iPhone...

8. hung2900

Posts: 966; Member since: Mar 02, 2012

Another reason to prove "Apple focuses on great product not profit"

11. Aeires unregistered

Disagree. If they were focused on the product being great, the price of the screen being expensive wouldn't have been an issue.

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

correct. Also, shortly after the i4 launch, curved products like the Nexus S came into existence. They offered more tech for less money AND curved glass. Its all about profit.

26. gallitoking

Posts: 4721; Member since: May 17, 2011

and customer satisfaction

28. bigbmc26

Posts: 43; Member since: May 10, 2012

At what point do you realize that most people will be satistied with whatever Apple iPhone/iPad comes out. It really doesn't have to be the best, just have an Apple logo on it. Of course it has the highest customer satifaction ratings! The masses have swallowed the "Apple is the best" marketing campaign, lol! I have friends complain about different things on their iPhones all the time, but they would change for the world, because it's Apple. That's the nature of the industry right now. Sad but true...

31. gallitoking

Posts: 4721; Member since: May 17, 2011

the same thing could be said about Android and having bigger market share.. doesn't make them the best either.. Apple customer know what to expect form an Apple product.. that's why there are satisfied.. of course there are a few that want more.. so they tried other OS but is normal..

32. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"Apple customer know what to expect form an Apple product..." In other words nothing new.

38. tedkord

Posts: 17414; Member since: Jun 17, 2009

Exactly. They should know what to expect by now, after 5 years of almost the exact same phone and OS being released every year.

42. andro.

Posts: 1999; Member since: Sep 16, 2011

The best way to teach a child is repetition,Apple has certainly been following this phrase to the letter!

45. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Upgrade kit for iPhone 4 owners: http://goo.gl/2UnAk

47. MISTER_H

Posts: 97; Member since: Jul 08, 2012

Nice one Tedkord.... Gallito has got nothing to say there! he's vanished.

40. gallitoking

Posts: 4721; Member since: May 17, 2011

I like to call it reliability.. is a word not well known in the Android camp.. but it does exist..

49. jroc74

Posts: 6023; Member since: Dec 30, 2010

I guess all the iPhone troubleshooting sections around the web are lies? The iPhone has issues....like....any.....phone.....

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