The iPhone X pumps iOS share in important markets, offsetting its slow uptake
This final point comes courtesy of today's Kantar report, and the research firm plotted the iPhone X to be among the three best-selling devices in Europe, Urban China, Japan, Australia and, of course, the United States. As you can see from the stats below, the iOS uptake in urban China has been huge, with a 10% increase, and, given that this is the largest cell phone market in the world, Apple's iPhone X pricing strategy may have born fruit, as analysts still predict a record quarter to be reported on Thursday by Apple after market close. As per Kantar's Dominic Sunnebo:
The full results for the last quarter of the year show that Apple’s decision to release three new handsets over a staggered period, including the ultra high-end iPhone X, has been a sound one. With Apple’s existing release structure, expectations would always be that the flagship model would be the top selling device in key developed markets, but with the premium price of iPhone X, real life affordability has come into play. Given that in December iPhone X made it into the top three best-selling devices across all key regions, particularly in urban China where it was the top selling model, the pricing strategy seems to have been vindicated.
source: Kantar
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