The first episode of Samsung's massive GALAXY 11 campaign shows off the team that will save planet Earth


We've recently talked about Samsung's massive marketing budget, and if you've been wondering what kind of possibilities one such reveals, then you should look no further than the electronics giant's ongoing #GALAXY11 campaign.

In a typical Samsung fashion, the GALAXY11 campaign is as futuristic and over-the-top as is to be expected, but this needn't necessarily be viewed as something bad. In fact, the first episode of the saga is pretty cool -- a short 4-minute cinematic that will walk you through the entire idea of Sammy's marketing department for this new campaign that is set to continue throughout 2014. In a nutshell, a bunch of hostile-looking alien ships have arrived on Earth in Samsung's alternative universe, and have challenged Earth's finest to a game of football, winner takes all. Literally, too – if Earth loses, the Aliens will be claiming ownership of our green planet. Of course, us humans know a thing or two about football, so German coach Franz Backenbauer has been tasked with assembling an all-stars team to face off the invaders, and it will rely on something more than pure talent – Samsung gadgetry, like the Galaxy Gear. Or so we're told.

"We've assembled a 'dream team' of top-class players from around the world to join the Galaxy 11 campaign and help bring this story to life across various channels and Galaxy devices," said Younghee Lee, Executive VP of Global Marketing at Samsung Electronics. "As the story continues to unfold, fans participation will become even more vital to our campaign. We are looking forward to bringing our passionate fans closer to the Galaxy 11 team and story through a series of upcoming socially-driven and interactive initiatives.”

As we mentioned, the team is ready to roll, and the roster includes well-known football players, such as:

1. Lionel Messi
2. Mario Götze
3. Oscar dos Santos Emboaba Jr.
4. Wu Lei
5. Stephan El Shaarawy
6. Victor Moses
7. Radamel Falcao
8. Lee Chung-Yong
9. Iker Casillas
10. Wayne Rooney
11. Landon Donovan
12. Alexander Kerzhakov
13. Christiano Ronaldo

You can check the GALAXY11 microsite right here.


via: IBTimes

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26 Comments

26. audiblenarcotic

Posts: 114; Member since: Nov 16, 2011

Finally, a sequel to Space Jam!!

25. Adithya7184 unregistered

this ad campaign is just awesome....Messi,Ronaldo,Rooney etc....all in one video and in one team...wow...

24. alan_1230

Posts: 86; Member since: Apr 22, 2012

It's funny how some of you are just so bored by this . Who in the hell told you to click on this article seriously fk off ! so simple ;P

23. ZeroCide

Posts: 819; Member since: Jan 09, 2013

the LA Galaxy should sue!!!

22. RandomUsername

Posts: 808; Member since: Oct 29, 2013

Beckenbauer, not Backenbauer...

21. mayur007

Posts: 593; Member since: Apr 10, 2012

man it was way better then a sci-fi movie .. awesome really took marketing to a new level.. hats off samsung. .:)

20. acca1386

Posts: 7; Member since: Feb 19, 2013

Most people from USA won't like the ad since football is not that popular there yet. I guess samsung is trying to reach the rest of the 6.7 billion people of the world with this ad. Also, the world cup is comming next year so they know that people is very into football right now.

19. hurrycanger

Posts: 1777; Member since: Dec 01, 2013

I will take this as fan service. XD

16. AfterShock

Posts: 4147; Member since: Nov 02, 2012

To me, that is an embarrassment to fathom. Just throwing money away for the sake of doing that.

14. power_x

Posts: 264; Member since: Aug 28, 2013

They should have included the one and the only Lord Heskey

15. power_x

Posts: 264; Member since: Aug 28, 2013

Heskey > GALAXY11

13. androiphone20

Posts: 1654; Member since: Jul 10, 2013

wait till animated parodies start flooding on youtube

12. Cha7520

Posts: 222; Member since: Oct 31, 2010

sigh....pointless and lame!

11. allaq82

Posts: 1; Member since: Mar 29, 2013

Samsung is baking a Galaxy Tab 11inch

9. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Where's Kobe Bryant? Oops sorry, I thought this is the Turkish Airlines ad because Messi reminds me of that ad. lol

8. Daftama

Posts: 641; Member since: Nov 03, 2012

Hey Chris P. What does needn't mean and how do you pronounce it

6. ghanemsam

Posts: 64; Member since: Nov 21, 2012

Mario Götze ... you are the best

5. taikucing unregistered

Samsung has too much money. 90% of Samsung money is spent for advertising, the rest is for research LMAO!!!

17. SleepingOz unregistered

They still spend more money on R&D than the competition. =]

3. twens

Posts: 1191; Member since: Feb 25, 2012

Samsung is the undisputed king in Adverts. brilliant ad campaign

10. CanYouSeeTheLight

Posts: 1122; Member since: Jul 05, 2012

As a starting Arts student i have to say Samsung does have the best marketing team around, but this as HTC's RDJ failure fail to show what it really matters, the phones. Don't get me wrong, i was hooked to the video as it was interesting but it showed off the products way less than it should.

2. mercorp

Posts: 1045; Member since: Jan 28, 2012

Who will bother to buy smartphones with such a cheesy campaign?

7. Daftama

Posts: 641; Member since: Nov 03, 2012

LmaLMAOF

18. _Bone_

Posts: 2155; Member since: Oct 29, 2012

51% of the smartphone buying population?

1. abdane

Posts: 507; Member since: Oct 07, 2011

Messi > All

4. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

That's why he's on 1st no. :)

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