The OnePlus One is official: magnesium chassis, a 5.5'' display, Snapdragon 801, 3GB RAM, and a 13MP camera... for $299

The hype around the newly-incorporated OnePlus -- a smartphone vendor based in Beijing and headed by ex Oppo VP, Pete Lau -- has, at certain points, reached some potentially catastrophic levels, but today we're putting all of that to bed, as we finally have the facts. The company's first phone, the flagship One, was just announced, and there's honestly quite a bit to talk about. And though we certainly feel like the hype-inducing marketing machine at the company reiterates some pretty important lessons about the industry and fans as a whole, the day that we address these is not today.

For those of you who haven't been paying attention, the OnePlus One was touted for a long while as the ultimate, no-compromise flagship that won't break the bank. Were these claims unfounded? Not at all -- we have Nexus-like pricing on what is a really impressive device overall. Let's dissect it.

Design and Hardware

At one point during the development of the One, OnePlus' CEO promised that the device will rival the Apple iPhone in terms of dashingly-good looks, and though that's a frustratingly subjective matter, we should note that we're liking what we're seeing. In fact, what we're seeing is very, very close to what Oppo treated us to with the Find 7, but that, again, is a talk for another day. 

Anyway, wrapped within a magnesium chassis, the One is a relatively compact 5.5-incher, measuring 152.9 x 75.9 x 8.9 mm, and weighing just 162 grams. The 1080x1920 pixel resolution LTPS screen is literally slapped on top of the chassis, so the top and bottom bezels are actually recessed. At the back we have a 13-megapixel Sony IMX214 sensor with 6 lenses and a wide, f/2.0 aperture -- a unit that has, so far, proven quite capable, though we'd prefer to first test it out before making any conclusions. If you ask OnePlus, however, the camera is quite the big deal -- it offers low shutter speeds of 0.3 seconds, and the company has been trying to impress upon us the idea that low light photography is a feasible exercise with the One. On the bottom, you get a set of JBL stereo speakers. The OnePlus One comes in two colors -- "Sandstone" black and "Silk" white -- though the company is also making what it calls StyleSwap covers available for purchase. These come in different materials, like denim, kevlar, wood, and bamboo.

So what's powering the One and keeping the lights on? The most powerful bin of Qualcomm's quad-core Snapdragon 801 (MSM8974-AC), clocked at 2.5GHz, 3GB of LPDDR3 RAM, and a 3100 mAh cell, that's what. Connectivity options include 4G LTE, 2.4G/5G Wi-Fi, and Bluetooth 4.0. Lastly, the OnePlus One is powered by a customized version of CyanogenMod OS (based on Android 4.4.2 KitKat), which has been redesigned with a minimal and completely flat UI.

Price and release date

Folks, you better hold onto your chairs, because you've just arrived to the best part. The OnePlus One is, simply put, the single most affordable flagship in the history of... well, flagships. The 16GB version, for example, costs only $299 (US), or €269 in Europe. Miraculously, the 64GB version of the phone costs just $349, or €299. Best of all, the OnePlus One will be sold through the company's international store, which will be localized for the regions where the company is planning on officially carrying the phone. Right now, this includes the US and Canada, the UK, Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden, and Taiwan. OnePlus promises that your device will be shipped from a warehouse nearby, and you'll have localized customer service. Don't worry if a drool is forming at the side of your mouth, it's perfectly natural.

Unfortunately, there are some not so great news, too. At least for the time being, you'll only be able to place an order for the OnePlus One once you receive an invitation either directly from the company, a friend, or by winning one of the several contests that OnePlus is already planning. Whether this means that the company is expecting shortages is unknown, though that feels like a no-brainer. 



114. vedraj

Posts: 77; Member since: Oct 04, 2013

Hey is that only 299 HKD for the 16GB that means only 38-39$[38.57,at the time of my checking]!!! pls tell me weather its true or not

115. zunaidahmed

Posts: 1186; Member since: Dec 24, 2011

Of course not, do u think u can buy a snapdragon 801 phone at that price? I don't think u can buy a snapdragon 400 at that price. That's USD of course, as I used live in China, 1599 rmb is the price in China I think not sure though, that should be about 1900-2000 HKD for 16 GB ( I am a HK citizen ; ) )

113. mrblah

Posts: 577; Member since: Jan 22, 2013

I'll probably pick one up as a back up iphone at that price.

111. Titania

Posts: 21; Member since: Dec 20, 2013

No microSD card? Well at least the 64GB is pretty affordable

107. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

I was deadset on a Nexus 6 affectionately named Rachel. Now it looks like it'll be a OnePlus One to be known as Sticky Tissue. If I ever get an invite...

106. garyII

Posts: 160; Member since: Feb 26, 2014

i would like to have the HKD 16GB one...with kevlar...with that price i can buy almost ten unit when compared to the

105. Taters

Posts: 6474; Member since: Jan 28, 2013

Make a mini version with the same specs and I am sold

101. AhmadAlsayegh

Posts: 326; Member since: Jul 18, 2011

Dues Ex sound track

90. RandomUsername

Posts: 808; Member since: Oct 29, 2013

Wasn't this phone supposed to be smaller than the Z2?

91. ErenJaeger

Posts: 119; Member since: Apr 22, 2014

Yes according to an old article but it could've been just false rumor or they lied.

95. Lauticol

Posts: 404; Member since: Jun 25, 2011

They definitely lied! It was supposed to be smaller than the Z1, as the Z2 wasn't announced yet

103. ErenJaeger

Posts: 119; Member since: Apr 22, 2014

Making a 5.5 inch display phone smaller than a 5 inch phone was hard to believe in the first place but would've been awesome. I guess they were trying to get as much attention as possible with their first phone.

110. Chris.P

Posts: 567; Member since: Jun 27, 2013

As far as I can remember, they never actually said it will be smaller than the Z1 per se. Instead, they simply took a photo of the Z1 supposedly on top of the OPO. Was disappointing either way.

86. ErenJaeger

Posts: 119; Member since: Apr 22, 2014

I hope it has multiple bands like the nexus so it has LTE capability on all gsm carriers. Then it'll be perfect.

83. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

We need more phones like this from all OS's

82. isprobi

Posts: 797; Member since: May 30, 2011

I do not really like the Windows Phone type flat UI because it just looks boring. And it would be hard to step down from a 6.4 to a 5.5 inch screen. But it appears to be a great phone for the price. Yet given the invitaion only sales strategy will I ever get a chance to buy one?

80. Gothbeard

Posts: 54; Member since: Jun 28, 2010

LOL at video - how long does it take to draw a smartphone that looks exactly the same as every other smartphone for the last 5 years? Despite the stupid video i will buy this phone. Specs + Cyanogen = unbeatable.

79. npaladin2000

Posts: 165; Member since: Nov 06, 2011

I like everything except the size. It looks a little big.

76. KashAli

Posts: 105; Member since: Apr 01, 2013

Fan boys fight, fight, fight !!! (morons grow up). it's a great phone withe great price.

75. MobilExperten

Posts: 2; Member since: Jan 16, 2014

One Plus One is by far the best buy right now. All other flagship phones costing more than twice as much. An amazing phone.

74. Adrian38

Posts: 142; Member since: Nov 05, 2012

Definitely a game changer I'd say. I'm all for capacitive buttons, but I think they should have just gone with on screen buttons if it would have kept the over all footprint of the phone smaller. Still an impressive device. Can't wait for the reviews!

73. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

At that price I'm not even mad it's a phablet, makes it feel like that much more of a steal actually. I just hope the company doesn't go under because I'd definitely be interested in a One Plus Two next year.

69. lallolu

Posts: 734; Member since: Sep 18, 2012

Phone makers should please stop this bad habit of no sdcard slot.

72. alrightihatepickingusernames

Posts: 474; Member since: Dec 29, 2013

It's 64GB for $350 I think they've made up for it.

65. Chris_Bakke

Posts: 247; Member since: Jan 23, 2013

Will this be supported on Sprint's network?

63. youlookfoolish

Posts: 193; Member since: Dec 14, 2012

It doesn't run CDMA, so therefore it will not be initially a big success in the US. CDMA subscribers are more than half of the US population. I'm sure T-Mobile users will enjoy the device but it doesn't change the fact that T-Mobile is the smallest US carrier in many ways and for many reason. With that said, I pray this is a big success and a multi radio unit can be released next model year. From a paper point of view this is what the vast majority of mobile users want in a handset.

71. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Must have forgotten about AT&T, last I checked they aren't CDMA.

109. g2a5b0e unregistered

Yup. He just felt the need to bring up T-Mobile even though they're completely irrelevant to this article because he is a fixated troll & that's what he does. Besides that, to say T-Mobile is the smallest U.S. carrier is a completely incorrect statement. Smallest national carrier sure, #4 carrier out of dozens of U.S. carriers.


Posts: 650; Member since: Nov 20, 2011

is this just an oversized Nexus phone or what?

58. majp89

Posts: 182; Member since: Jun 18, 2013

Probably won't be able to support 4GLTE anywhere in America. Oh well.

* Some comments have been hidden, because they don't meet the discussions rules.

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