The HTC tech-duo explores the "serious considerations" of the HTC One (M8)’s duo-camera

The HTC tech-duo explores the
HTC’s tech-duo is a pretty well executed marketing idea. The average guy and engineer are not bad characters overall, and they play well off each other.

It is not all bad having the ultra-geeky explanation along with some plain language translation for some features, though in this case they let the HTC One (M8)’s duo-camera take the spotlight and it is the engineer that drives the point home.

As for Brian the contemporary artist from New York, we do not really understand what he is trying to convey by relating the HTC One (M8) camera to the "truth" and that of a burrito, or a potato. A potato?

While we cannot quite visualize from the sleek build quality of the M8 to that of a potato, we can say that the camera of the HTC flagship is unique, in both good and no-so-good ways. The camera interface is straight forward, allows for all sorts of customizations, and despite being only a 4 megapixel (ultrapixel) main camera, the pictures are nice.  The dual camera set-up allows for some neat effects to be applied to the photos after their are taken.

Naturally, you will not get the resolution that can be had with an LG G2, Samsung Galaxy S5, or Nokia Lumia 1020, but the tradeoff is superfast performance. Seriously, you can just hammer the shutter key and take pictures as fast as you want.

While we will not say that pixels do not matter, the camera on the HTC One (M8) is pretty neat, and if all you do is share your media via social networking like Facebook, Instagram, Google+ or Twitter, the images taken with the device will fit the bill. Throw in great build quality, the front facing speakers, and beautiful HD screen, and the HTC One (M8) is a worthy consideration, at least worthy of more consideration than a potato.



1. bugsbunny00

Posts: 2264; Member since: Jun 07, 2013

htc has some weird commercials.

4. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Which they don't mention nor do they state what advance specification it has

11. engineer-1701d unregistered

Still sucks on the camera front

2. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Smart engenering but let down by specs

3. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

"and if all you do is share your media via social networking like Facebook, Instagram, Google+ or Twitter" Pretty much any smartphone can do a good enough job of this. There is no need to get an expensive flagship phone with obsolete 5 year old camera tech. Now if you want to post high quality pictures online, then obviously, some better camera than what is in the One M8 is required.

5. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

A slight bump would've been ok if they used 12UP and 4UP at the front

12. engineer-1701d unregistered

Not true I use camera on phone for work only picture of job site things done or still needed and the m8 is ok but no zooming. My co workers m8 vs my gs3 my phone camera zooms more his is clear but can only zoom half my distance that is needed in the media world and all the world, they should have done a 20megapixel and they would have allot more sales, the 4 killed its potential

6. fzacek

Posts: 2486; Member since: Jan 26, 2014

That photographer dude is weird...

7. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Damn, that was kind of scary... I have an M8, my note 3 with the Google camera app does a better job of shallow depth of field simulation

8. gehrig

Posts: 423; Member since: Apr 17, 2014

I don't like this marketing tactic because Samsung did the same thing at the Galaxy S4 keynote.

9. GreekGeek

Posts: 1276; Member since: Mar 22, 2014

Lol at the technical jargon crap...nice try....but how come the camera ended up sucking so badly compared to the other flagships? Still surprised they haven't fired the engineer dude who thinks the Ultrapixel was a good idea to begin with

13. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

This is a good idea. These videos would be far more interesting if they included the UltraMoron who championed UltraPixel.

10. Taters

Posts: 6474; Member since: Jan 28, 2013

Lol that depth camera is the biggest waste of space yet

14. JMartin22

Posts: 2370; Member since: Apr 30, 2013

Nooo, you're trying to undervalue that space guzzling HTC logo. :(

15. abhijithkumar.nit

Posts: 47; Member since: Apr 09, 2013

At least these ads are better than those featuring Gary oldman or Robert Downey Jr. and also don't burn the hole in htc's pockets like those actors's ads do..

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