The Apple tradition continues: report claims iPad Air 2 supply to be "limited" at release
posted by Michael H. / Oct 15, 2014, 5:22 PM
iPad Air 2 and iPad mini 3, at least one of which is expected to be announced tomorrow. The other tradition with Apple is that just before a big product release, there is a report that comes out claiming that the upcoming device will be in short supply at launch. We saw it with the iPad mini Retina, and we heard the claim with the iPhone 6. Now, it's time for a report to come out claiming the iPad Air 2 might have "limited" supply at release.We got that today, as Apple itself "accidentally" outed the
According to KGI analyst Ming-Chi Kuo, there is a problem with the anti-reflective screen coating on the new iPad Air, which has delayed manufacturing. Because of that delay, Apple's supply chain has supposedly only been able to produce between 7 and 9 million units, which is low compared to the twelve million units available for last year's iPad Air launch.
Posts: 44; Member since: Oct 14, 2013
lol marketing ftl
posted on Oct 15, 2014, 5:31 PM 2
Posts: 44; Member since: Oct 14, 2013
I imagine sometime before christmas production will "ramp up" if you know something is going to be in short supply this early...you should make more its not like that are surprised by the amount of them they will sell.
posted on Oct 15, 2014, 5:32 PM 1
Posts: 2; Member since: Oct 15, 2014
I intially chose Android for no other reason than I was with Verizon, and AT&T had an exclusive on the IPhone at that time (bet Apple regrets that decision). I have always been happy with Android, and believe the key to the platforms sucess is the inovation that the competition between HTC, Moto, Samsung. LG, et all engenders. Competition is the mother of inovation. Conversely, I had believed that until recently Ipads were superior tablets. I have a dinosaur Ipad 2 that has served me well for years....unfortunately after downloading the new ios release it has become slow and prone to freezing. I have an Apple store staffed by at least 50 Apple reps less than 5 miles from my home (which is a big customer service cudo for Apple). They ran a free diagnostic check and determined nothing is wrong, simply older IPads cant "handle" newer updates? I think the gap has closed between Android tablets and IPads.....my next tablet will be an Android device......time to go "all in".
posted on Oct 15, 2014, 11:18 PM 0
Posts: 3806; Member since: Apr 16, 2014
Makes me wonder how many people still fall for this familiar BS. Apple uses the psychology of "shortage", amongst other techniques, to help people feel better about spending insane amounts of money on mediocre technology.
posted on Oct 15, 2014, 5:38 PM 2
Posts: 31039; Member since: Feb 05, 2011
Limited my foot, that means there'll be plenty. Apple, we're not falling for this one anymore. The iPad is far too good of a device, to need to use sales tactics. Simply open the doors, and it'll fly off the counters, just like the beautiful 6/6 pluses did :D
posted on Oct 15, 2014, 5:40 PM 2
I'm with you on this, Darkk. This sh*t is getting silly. This happens EVERY year for all the iOS devices. Apple has a damned good idea of how many units they will be selling at every launch. Yet for some reason, they never "have enough to meet the demand". B*ullsh*t. Apple is always going to sell a ridiculous number of devices. No need for the tomfoolery & chaos that doing this causes.
posted on Oct 15, 2014, 10:28 PM 1
Posts: 2236; Member since: Jun 14, 2013
There is a finite supply of hands to make these, components, and shipping. Other companies have these issues, and they aren't shipping tens of millions of devices a quarter. Your supply chain, especially if you adhere to Lean manufacturing, can only do so much.
posted on Oct 15, 2014, 7:36 PM 0
Posts: 252; Member since: Aug 15, 2012
this is analyst notes which can be true or false. anyway, table won't sell like hotcakes compared to iPhone. i don't think it's a big deal with that limited quantities. First generation of iPad Air or mini retina is still better (even better than white boxes china-made android tablet)
posted on Oct 15, 2014, 9:49 PM 0
Posts: 1410; Member since: Mar 02, 2014
Yes and who knows? These "analysts" might be in on the grey market game themselves. Make ppl believe the product is scarce like a jewel, increase hype and demand, then profit from the insane resale value.
posted on Oct 16, 2014, 2:43 AM 0
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