The Apple tradition continues: report claims iPad Air 2 supply to be "limited" at release

The Apple tradition continues: report claims iPad Air 2 supply to be
There are a couple lesser-known Apple traditions that actually happen at least twice a year, and because of a confluence of events, we were lucky enough to get both today. If you have somehow avoided the Internet today, you will have missed the fact that today's news has been all about the new Google Nexus devices and the Android 5.0 update. Of course, when a competitor has a big announcement, there is always an "accidental leak" about an Apple product.

We got that today, as Apple itself "accidentally" outed the iPad Air 2 and iPad mini 3, at least one of which is expected to be announced tomorrow. The other tradition with Apple is that just before a big product release, there is a report that comes out claiming that the upcoming device will be in short supply at launch. We saw it with the iPad mini Retina, and we heard the claim with the iPhone 6. Now, it's time for a report to come out claiming the iPad Air 2 might have "limited" supply at release.

According to KGI analyst Ming-Chi Kuo, there is a problem with the anti-reflective screen coating on the new iPad Air, which has delayed manufacturing. Because of that delay, Apple's supply chain has supposedly only been able to produce between 7 and 9 million units, which is low compared to the twelve million units available for last year's iPad Air launch. 

source: AppleInsider



1. Amw86

Posts: 44; Member since: Oct 14, 2013

lol marketing ftl

2. Amw86

Posts: 44; Member since: Oct 14, 2013

I imagine sometime before christmas production will "ramp up" if you know something is going to be in short supply this should make more its not like that are surprised by the amount of them they will sell.

15. dontcare

Posts: 2; Member since: Oct 15, 2014

I intially chose Android for no other reason than I was with Verizon, and AT&T had an exclusive on the IPhone at that time (bet Apple regrets that decision). I have always been happy with Android, and believe the key to the platforms sucess is the inovation that the competition between HTC, Moto, Samsung. LG, et all engenders. Competition is the mother of inovation. Conversely, I had believed that until recently Ipads were superior tablets. I have a dinosaur Ipad 2 that has served me well for years....unfortunately after downloading the new ios release it has become slow and prone to freezing. I have an Apple store staffed by at least 50 Apple reps less than 5 miles from my home (which is a big customer service cudo for Apple). They ran a free diagnostic check and determined nothing is wrong, simply older IPads cant "handle" newer updates? I think the gap has closed between Android tablets and next tablet will be an Android device......time to go "all in".

3. wilsong17 unregistered

Scare tactic to fool people to be the first to buy it

4. dimas

Posts: 3363; Member since: Jul 22, 2014

"Limited". To test the waters if people will still buy them and to know if the initial production will have problems. With so many tablet alternatives, the market is already saturated.

5. poppy.a

Posts: 41; Member since: Sep 24, 2014

Sorry, I'm getting nexus 9

8. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Why are you sorry, I mean like who cares what you get. Buy it, and enjoy.

6. 0xFFFF

Posts: 3806; Member since: Apr 16, 2014

Makes me wonder how many people still fall for this familiar BS. Apple uses the psychology of "shortage", amongst other techniques, to help people feel better about spending insane amounts of money on mediocre technology.

9. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

You sound sooo butthurt over Apples success. Did Timmerrrrr reject your advances?

7. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

Limited my foot, that means there'll be plenty. Apple, we're not falling for this one anymore. The iPad is far too good of a device, to need to use sales tactics. Simply open the doors, and it'll fly off the counters, just like the beautiful 6/6 pluses did :D

14. g2a5b0e unregistered

I'm with you on this, Darkk. This sh*t is getting silly. This happens EVERY year for all the iOS devices. Apple has a damned good idea of how many units they will be selling at every launch. Yet for some reason, they never "have enough to meet the demand". B*ullsh*t. Apple is always going to sell a ridiculous number of devices. No need for the tomfoolery & chaos that doing this causes.

17. Sid91 unregistered

Yeah, This opens the doors for people who get the earlier stock and sell it on ebay etc at a much higher price specially in countries where its not easily available at launch.

19. darkkjedii

Posts: 31039; Member since: Feb 05, 2011

I laugh every time I read, where they're gonna be short on said devices bro. These companies know how to lure us into the stores, don't they?

20. g2a5b0e unregistered

I would get it if they were some company not established in the market. Those are the companies who should be resorting to those tactics. Apple needs to cut that sh*t out.

10. babalove

Posts: 23; Member since: Dec 30, 2013

I want the ipad mini 3 if it has same specs as th air. love high ppi

11. Chuck007

Posts: 1410; Member since: Mar 02, 2014

I'm with pretty much everyone here... I too call BS.

12. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

There is a finite supply of hands to make these, components, and shipping. Other companies have these issues, and they aren't shipping tens of millions of devices a quarter. Your supply chain, especially if you adhere to Lean manufacturing, can only do so much.

13. willytbk

Posts: 252; Member since: Aug 15, 2012

this is analyst notes which can be true or false. anyway, table won't sell like hotcakes compared to iPhone. i don't think it's a big deal with that limited quantities. First generation of iPad Air or mini retina is still better (even better than white boxes china-made android tablet)

16. dontcare

Posts: 2; Member since: Oct 15, 2014

Marketing 101.....percieved scarcity equals increased demand. Of course its BS (they can ramp up to produce as many as people want to buy) but it works....Apple is a great marketer, if nothing else.

18. Chuck007

Posts: 1410; Member since: Mar 02, 2014

Yes and who knows? These "analysts" might be in on the grey market game themselves. Make ppl believe the product is scarce like a jewel, increase hype and demand, then profit from the insane resale value.

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