The Apple iPhone 6 & 6 Plus named most valuable smartphones of 2014 in British study

The Apple iPhone 6 & 6 Plus named most valuable smartphones of 2014 in British study
British mobile trade-in monitoring company CompareMyMobile presented its yearly report for 2014, detailing stats from trade-in surveys and reports of top traded-in, depreciating, and most valuable devices. The report contains many interesting tidbits. According to it, Apple’s iPhone 6 Plus and iPhone 6 topped the list of most valuable mobile phones 2014, followed by the Samsung Galaxy S5 and Samsung Galaxy Note 3. In addition, Apple is 2014's top traded-in brand, with a 38% market share and a remarkable 81% of users holding onto Apple smartphones. It is followed by Samsung (34.37% market share) and HTC (7.21%). 

Meanwhile, BlackBerry is the most depreciating brand in sight, followed by Nokia and Google. Check out the slideshow for a detailed breakdown of top traded-in mobile brands, top mobile brands losing their value, most valuable mobile phones, and customer loyalty throughout 2014. Although the study is limited to the UK, it accurately reflects the Western mobile landscape circa 2014 and provides an interesting overview of brand loyalty. 

Once again, we commend CompareMyMobile for the excellent work and we thank the company kindly for sharing it with us.


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46 Comments

1. vincelongman

Posts: 5625; Member since: Feb 10, 2013

No Vertu?

4. CoastCity

Posts: 257; Member since: Mar 07, 2014

It's just the latest (payed) war of charts between samsung and apple

16. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I wonder who would pay 266 pound for iPhone 5c?

2. RajRicardo

Posts: 483; Member since: Feb 28, 2014

Customer loyalty is what keeps Apple going. Dafaq happened to Sony :( Jobs once praised Sony for their outstanding designs. Look at where it is now.

5. neops

Posts: 297; Member since: Jan 28, 2014

it's about the pushed hype in peoples minds. How much smart, rich, trendy, desirable, glorious you want to feel. Companies promise you that

9. FlyingDutch

Posts: 97; Member since: Jan 30, 2015

It's all about engineering: Apple: masterfully engineered SoC, OS, chassis, logic board, and eco system Android: off-the-shelf SoC, Frankenstein abomination OS, gapgate chassis, hand soldered logic board, unmanaged eco system.

10. mixedfish

Posts: 1544; Member since: Nov 17, 2013

You forgot the /s sarcasm tag.

15. xondk

Posts: 1904; Member since: Mar 25, 2014

This is a very subjective thing, so all you are saying is that you like apple the best, and that is fine. But honestly in terms of engineering? no, apple doesn't make most of its own components they get others to make them, apple takes various parts and mixes them together to make a good fruit salad, they are good at creating and advertising their recipes...but that doesn't mean they make fruit or salad.

17. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Something's just not blending* with this analogy

38. FlyingDutch

Posts: 97; Member since: Jan 30, 2015

Apparently you don't know what's engineering in first place. Why don't you go educate yourself?

44. xondk

Posts: 1904; Member since: Mar 25, 2014

I do know. The only component as far as I can find that apple actually engineers is the processor, and as far as I can find in terms of information, it is just a modified arm processor, if you can find other information on this I'd love to read it, then please link. Everything else is created and produced by other people, so yeah....

19. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

"What the fart" Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.

32. neela_akaash

Posts: 1239; Member since: Aug 05, 2014

They are not loyal. Apple highly provokes a user to be only in apple's ecosystem.

23. tedkord

Posts: 17131; Member since: Jun 17, 2009

And yet, Android increased its lead this past year, and Android phones were ranked as better devices than the new iPhones. The Note 4 was almost universally rated as better than the iPhone 6+. I'll take power, function and flexibility over status symbol any day. (And I did. Living my Note 4 and the fact that it's the best out there)

27. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

If it's what you prefer, and it suits you better, then go for it. That's why I bought the 6 plus, tried the N4, returned it and stayed with my 6 plus. I simply prefer iOS, you constantly call it a status symbol, but to countless millions, it's just our daily driver that works well for us. You seem like a really cool smart dude, why can't other really smart people choose what works best for them just like you did? Yes, some may consider it a status symbol, but millions including myself don't. For me, it's my mobile internet connection, mobile bank, calendar, fitness log, camera, and a whole lot more. Enjoy your note, I think it's the best overall phablet on the market.

30. CreeDiddy

Posts: 2125; Member since: Nov 04, 2011

you are spot on! I am a 6 Plus owner myself and you mentioned all of the things that are important as a daily driver. It's about what works for you and not caught up in the hype of my size is bigger than your size talk.

33. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Exactly bro, once we leave this site and get back to the real world, it's about our personal wants/needs. When I head into AT&T or Apple to get stuff, I don't think about this site, and the comments section. I think about my wife, son, and myself and how we communicate with each other through out the day. To us FaceTime is important, iMessage, the voice message feature and the way iOS ties in between devices. Status symbol ms ass, in the real world it's how my family stays in touch. IDGAF what is said here about what I buy. +2 Cree

35. Ninetysix

Posts: 2933; Member since: Oct 08, 2012

Be honest broseph. How badly does it hurt when you see real stats like this where the Note 4 is not on the top 3?

28. Nathillien unregistered

Bend over junior

20. Gp_Customs

Posts: 269; Member since: Jan 14, 2015

Without the brand, Apple would be dead," he said. "Absolutely. Completely. The brand is all they've got. The power of their branding is all that keeps them alive. It's got nothing to do with products." Apple is a Po$

12. amasog

Posts: 552; Member since: Aug 22, 2013

have you looked how huge the bezels and how expensive their phones are? it will answer your question, I guess.

3. Jamoga

Posts: 187; Member since: Dec 17, 2014

i wont doubt this. iphone atm is great investment compared to other phones. why wont people buy it and it explains the profit apple makes. there are so many still waiting for it, for it to get cheaper. even more value.

6. TyrionLannister unregistered

So s5 is more valuable than note 4. Makes sense.

11. mixedfish

Posts: 1544; Member since: Nov 17, 2013

Samsung Note 3: 286 pounds Samsung Note 4: 268 pounds Best business ever.

29. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Where can i get a Note 4 for 268 pounds?

7. wando77

Posts: 1166; Member since: Aug 23, 2012

Find me a link to a galaxy note 4 at that price and I will buy 10 to sell on ebay. They are going for over £400 on ebay. And what about the galaxy note EDGE?

8. wando77

Posts: 1166; Member since: Aug 23, 2012

£429 is the cheapest on ebay for a note 4 as I just checked

13. twens

Posts: 1163; Member since: Feb 25, 2012

Hehe, how can you take such informations accurately when s5 is more valuable than note 4. Lol

14. wando77

Posts: 1166; Member since: Aug 23, 2012

Bin this inaccurate article phonearena/Luis D as the fact you haven't even questioned the note 3 being worth more than the note 4 makes you look pretty dumb

18. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

MVP!!!

* Some comments have been hidden, because they don't meet the discussions rules.

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