The Apple iPad is no longer dominating the tablet market

Apple's days of domination of the tablet market have come to an end based on the latest data. During its fiscal third quarter, Apple shipped a fewer than expected 14.6 million tablets which was down from the prior year's figure of 17 million. Meanwhile, shipments of Android flavored slates rose from 10.7 million in 2012 to 28.2 million during the second calendar quarter (equivalent to Apple's Q3). The 163% gain in Android tablet shipments has allowed tablets powered by Google's open source OS to take a 62.6% share of the global tablet market last quarter versus the 32.5% held by Apple. Amazingly, just one year before, Apple had 60.3% of the tablet market while Android owned 38%

The data, which comes from IDC, notes how Samsung shipped 8.1 million tablets in the April-June period. While that was lower than the 8.6 million shipped during the first quarter, it blew away the 2.1 million tablets that the Korean OEM transported in last year's second quarter. Lenovo and Acer each made the top five. Lenovo shipped 1.5 million tablets during the quarter, surpassing the million mark for the first time ever. With a 313.9% increase in shipments year-over-year, Lenovo now has a 3.3% market share. Acer's 1.4 million in tablet shipments was a 247.9% increase year-over-year, and 35% increase sequentially, leaving it with a 3.1% share.

According to IDC's research director Tom Mainelli, new tablets from Apple and Amazon are expected to energize the market by the fourth quarter.

"A new iPad launch always piques consumer interest in the tablet category and traditionally that has helped both Apple and its competitors. With no new iPads, the market slowed for many vendors, and that’s likely to continue into the third quarter. However, by the fourth quarter we expect new products from Apple, Amazon, and others to drive impressive growth in the market."-Tom Mainelli, Research Director, Tablets,IDC. “

IDC's Q2 tablet shipments

source: IDC via BGR

85 Comments

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posted on 05 Aug 2013, 14:55 16

1. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)

I am going to say it again
I LOVE MY IPAD 4 THE NO.1 TABLET

posted on 05 Aug 2013, 15:31 10

20. good2great (Posts: 1042; Member since: 22 Feb 2012)

i'm still holding strong to the iPad2... waiting for a MUCH DUE upgrade.

COME ON APPLE RELEASE THE NEW IPAD ALREADY!!!

posted on 05 Aug 2013, 19:48 2

53. CX3NT3_713 (Posts: 2285; Member since: 18 Apr 2011)

The Nokia tablet and phablet, will take over the market

posted on 05 Aug 2013, 21:24 9

61. sniper1087 (Posts: 531; Member since: 31 Dec 2011)

not if is running RT

posted on 06 Aug 2013, 14:08

75. Mirosti (Posts: 9; Member since: 08 May 2013)

But if it has (i'm pretty sure it will have) Windows 8 or Windows 9, it will sell!

posted on 10 Aug 2013, 08:41

84. Supaheight (Posts: 66; Member since: 29 Sep 2012)

again windows still needs improvements to catch up with android that is soon going to release android 5 which is getting furter

posted on 05 Aug 2013, 15:46 16

23. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)

Great news.

Android and Windows tablets FTW.

posted on 05 Aug 2013, 18:38 2

44. Mxyzptlk (unregistered)

The Windows tablets that Microsoft took a huge write off for?

Android tablets are cheaper and sometimes are built as well as an iPad is.

I guarantee you if apple released a low cost iPad, they would kill the entire tablet market.

posted on 05 Aug 2013, 18:39 2

45. Mxyzptlk (unregistered)

sometimes aren't*

posted on 05 Aug 2013, 22:39 4

62. whysoserious (Posts: 318; Member since: 20 Jul 2012)

iPad mini is their low-cost iPad.

I guarantee you if apple release a low cost iPad, you can expect a much lousier specs.

posted on 06 Aug 2013, 00:18

65. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

He/She rarely comes back to answer.

posted on 05 Aug 2013, 18:47 2

46. zhiae (unregistered)

if ur android fan boy or wn8 fanboy it is okay son
Samsung already have them in one tablet full pc

posted on 06 Aug 2013, 05:52 1

71. anywherehome (Posts: 971; Member since: 13 Dec 2011)

please, no Windows tablets with NSA back doors

goo(dot)gl/abX1va

posted on 05 Aug 2013, 17:25 8

37. daddysbeenabadgirl (Posts: 157; Member since: 26 Jul 2012)

Good for you fanboy. Enjoy your overpriced iFad with it's dated OS as the world passes you buy with cheaper more functional tablets.

posted on 05 Aug 2013, 18:53 1

47. Peter98 (Posts: 119; Member since: 01 Aug 2012)

I got to say, iPhone may somehow really losing to other smartphone, but iPad is still the KING of talet for me.

posted on 05 Aug 2013, 20:55

58. RaKithAPeiRiZ (Posts: 1488; Member since: 29 Dec 2011)

agree....i love my ipad ,but when it comes to smartphones , its always going to be a android

posted on 06 Aug 2013, 05:54

72. anywherehome (Posts: 971; Member since: 13 Dec 2011)

are you sure? its just an iConboard while Android has even a multi-user environment and permission manager (Nexus)....you should really swap it

iOS is like BIOS in compare to Android

posted on 06 Aug 2013, 15:38

76. ganeshs1996 (Posts: 2; Member since: 01 Aug 2013)

Yeah the iPad 4 is the number 1 tablet. From iOS that is. The Nexus 10 wipes it to the ground in terms of specs, pricing and OS.

posted on 07 Aug 2013, 09:53

81. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)

specs arent everything , learn from moto x

posted on 10 Aug 2013, 08:44

85. Supaheight (Posts: 66; Member since: 29 Sep 2012)

well the judges have spoken i agree with you on tablet hand ipads are the best mainly in reliability but Now they lost that

posted on 05 Aug 2013, 15:00 33

2. Kreft (Posts: 84; Member since: 27 Dec 2012)

Good. The quicker apple dies the better. Vile company.

posted on 05 Aug 2013, 15:46 14

24. AnTuTu (Posts: 1580; Member since: 14 Oct 2012)

Agreed

posted on 05 Aug 2013, 16:19 2

32. omarr (banned) (Posts: 149; Member since: 15 Sep 2012)

so much hate on apple I see

posted on 05 Aug 2013, 18:08 8

39. tedkord (Posts: 13776; Member since: 17 Jun 2009)

Not on Apple per se, but on its legal douchebaggery.

posted on 05 Aug 2013, 18:13 3

41. bucky (Posts: 3100; Member since: 30 Sep 2009)

The legal is mostly true. The Samsung crap is deserved.

posted on 05 Aug 2013, 18:54 9

49. ncarlosmiguel (Posts: 206; Member since: 14 May 2013)

Yeah apple invented the rectangle with rounded corner shape. Do you even know how stupid you sound?

posted on 05 Aug 2013, 20:08 1

55. ardent1 (Posts: 2000; Member since: 16 Apr 2011)

Yes, Apple did invented the rectangle with rounded corner shape to be used as an Icon. It dates back to the MacIntosh computer from 1984. That was when Apple made GUI available for consumers on a mass-market basis.

posted on 05 Aug 2013, 20:47 2

57. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)

Well i invented the rectangle with the square corner shape and you don't see me suing everyone do you? DO YOU!?!?!?!?!?

posted on 06 Aug 2013, 20:00 1

79. ncarlosmiguel (Posts: 206; Member since: 14 May 2013)

Wow now you're saying they copied Apple's soft GUI icons and used it to shape physical Samsung smartphones? Seems legit.