It's alive! Apple Tags failure to appear last week doesn't mean the accessory is dead

It's alive! Apple Tags failure to appear last week doesn't mean the accessory is dead
Throughout the summer, there was some speculation that Apple would release a new accessory called Apple Tags that could be attached to important items via a key ring. The tag itself is reportedly round with the Apple logo in the center. The Apple Tags (codenamed B389) were supposed to work in conjunction with the updated Find My app to help users find misplaced items connected to the key ring. While many thought that Apple Tags would be introduced during the September 10th new product event, that was not the case. But that doesn't mean that the tracking accessory is dead. On Thursday, MacRumors passed along some screenshots it obtained that not only show how Apple Tags work but also leave us with the sense that the project is alive and well and could be announced in the not too distant future.


The screenshots show a new Items tab in the Find My app that will open to reveal a map on the top of the screen with items connected to the user's Apple ID at the bottom. This tab will be used by those tracking items with the Apple Tags accessory. If an item connected to an Apple Tag goes missing, the user will be able to go to the Find My app and set off an alarm to help him or her find it. When an iPhone user moves away from a tagged item, a notification will appear as a warning. Safe Zones will allow a user to place an item in certain areas without a notification popping up, and the location of certain items can be shared with friends and family members.

Apple Tags could use the new U1 ultra wideband chip found in the new iPhone models


With Apple Tags, a user can get help finding a lost item from the large community of iPhone users. If an item attached to an Apple Tag is lost, the tag can be put into "Lost Mode." This will allow another iPhone user who comes across this Apple Tag to find out who it belongs to and contact the owner via phone or text. It also appears that some aspects of Augmented Reality will be involved with the tracking accessory. A 3D image of a red balloon and a 2D image of an orange balloon could be used to find an item. A string of code found in Find My app read, "Walk around several feet and move your iPhone up and down until a balloon comes into view." Other strings revealed that the Apple Tag will have its own removable battery, and a low battery warning will result in the tag sending out its location just before the battery dies.


The day before Apple's new product event last week, a report mentioned a new coprocessor called the R1. The chip was reportedly being placed inside the new iPhones and was designed to work with the Apple Tags. While the latter never made an appearance last week at the Steve Jobs Theater, and there was no mention of an R1 coprocessor at the event, the three new iPhones each were equipped with the U1 chip that uses a technology known as ultra wideband, or UWB. The U1 sends out short radio signals in a Time of Flight fashion to measure the distance between an iPhone and a tracker like the Apple Tag. A patent application filed by Apple included an illustration showing how the U1 chip could be used to find a dog wearing an Apple Tag-like tracker on his or her collar. A marketing executive at a firm called Decawave that is involved in UWB says that the technology can pinpoint the location of a tagged item within four inches.

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6 Comments

1. gadgetpower

Posts: 265; Member since: Aug 23, 2019

This is really cool.

2. sgodsell

Posts: 7416; Member since: Mar 16, 2013

It just means Apple has to pay the right amount of patent fees to the companies that hold the parents in order to use the tags.

4. Dr.Phil

Posts: 2427; Member since: Feb 14, 2011

That's patently false (ha, pun). https://www.patentlyapple.com/patently-apple/2019/01/apple-invents-ibeacon-version-2-using-ultra-wide-band-radio-technology.html Apple patented the use of UWB technology in January. I believe you are referring to companies such as Tile which also use a system of keyrings that you can place on objects in order to find them. However, Tile uses Bluetooth technology in order to find stuff. Ultra Wideband uses short radio waves to bounce off other devices in order to tell location. There is speculation that this UWB tech could be used in the future for unlocking doors or what not, but for now it looks like Apple is using it as a locator.

3. Alcyone

Posts: 461; Member since: May 10, 2018

Late to the party. One word: Tile. Only the 2018 and Pro have replacable battery, tho.

6. midan

Posts: 2971; Member since: Oct 09, 2017

Late to the party and as usually doing better and more user friendly version of something which already available and turn it to hit.

9. Deadeye

Posts: 95; Member since: Jul 26, 2019

Only because people like you exist.

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