Tesla in talks to start its own music streaming service


Much to the bemusement of Tesla owners, music streamers, and everyone, really, Tesla has reportedly engaged in talks with music labels in hopes to start a music streaming service of its own.

Music industry insiders have said that Tesla has approached every major label with the expressed purpose of licensing a proprietary music streaming service to be integrated into their vehicles. Insiders have also indicated that a tiered service model would be employed - the lowest tier being a Pandora-esque web radio option. Beyond this, music labels are unsure of Tesla's full intentions, specifically whether such a service may be offered on other platforms, be they mobile or computer-based.

The electric car manufacturer has an existing deal in place with Spotify for use in non-U.S vehicles - a partnership that would almost certainly be threatened by the creation of a proprietary music service - though Tesla insists the move is about customer choice and satisfaction.


Spotify currently boasts 50 million users while Apple Music has earned a respectable 27 million, taking a distant second-place spot. These figures, coupled with the growing trend of drivers using their phones as entertainment/GPS systems, make it hard to see why Tesla wouldn't opt for a licensing deal with one of the two, considering the steep up-hill battle it would face. Then again, Elon Musk hasn't shown much of a penchant for taking the safe bet, a strategy that has certainly paid off for him in the past.

source: Recode

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7 Comments

1. MrShazam

Posts: 987; Member since: Jun 22, 2017

Well, if the data is free for streaming their music service, that'll be very welcome competition...

2. ahmuzencab

Posts: 192; Member since: May 12, 2017

I'm not too sure how his can work out for them. Look at Tidal. Look at Pandora. Google Play Music. Milk Music (rip). What will make Tesla any different to an already established market with Spotify and Apple Music in charge? Hopefully they succeed!

3. Landon

Posts: 1245; Member since: May 07, 2015

Interesting concept, but I think they'd be better off having Pandora and other music subscriptions built into the system via apps. It would be far less work and customers would be pleased.

4. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

I don't see how a car company starting their own music service relates to PHONEarena.com

5. lyndon420

Posts: 6742; Member since: Jul 11, 2012

2nd paragraph, last sentence...'mobile' was referring to phone - close enough lol.

6. BuffaloSouce unregistered

I guess we shouldn't have to hear about stuff like phone integration built into cars like android auto and Apple car play...

7. Bernoulli

Posts: 4359; Member since: Sep 01, 2012

That at least relates because of the operating system but this?

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