Tablet usage statistics show the iPad is expanding its lead over competitors

Tablet usage statistics show the iPad is expanding its lead over competitors
By the looks of it, the iPad just can't be surpassed when it comes to web usage. Ad network Chitika has released its latest findings and notes that after a slight drop in the traffic generated by Apple's iPad family, it has now increased its lead over the competition.

According to Chitika's graphics, all iPads now account for 81.9% of all tablet web traffic, followed by the Kindle Fire with 7.1%, Samsung's Galaxy tablets with 4.3% and Google's Nexus tablets with 1.7%. The data has been collected by sampling tens of millions of U.S. and Canadian tablet ad impressions running through Chitika's own ad network during the period of March 15 to March 21.

When it comes to the other players on the field, Amazon has seen a 0.9% drop compared to its share in February, Google has improved by 0.1% and Samsung has also grown by 0.1%. As it seems, the road to dethroning the iPad as the go-to tablet will be long and painful for these guys.

Check out the graphs below for more details!

source: Chitika via AppleInsider



1. Evil.Bunny

Posts: 41; Member since: Feb 29, 2012

something just doesn't seem right...

5. hung2900

Posts: 966; Member since: Mar 02, 2012

All reports about smartphone/tablet internet usage don't seem right...

2. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Look at all these news upon Apple reaching a 2-year stock low under $400. Every time the stock stumbled damage control kicked in, but it's clearly not helping, and the S4 is yet to start to what now seems a record-breaker. And there's the Google I/O with rumored 1080p Nexus tab...

3. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Wheat does stocks have to do with web usage from people who already own the device?

6. darkkjedii

Posts: 31529; Member since: Feb 05, 2011

Also Bone I just looked at the stock prices and apple is down under 400, google is way down too, yet much higher than apple at 765. That's still down from the 800+ they were recently at. The attacks at the marathon, and the fertilizer explosion has also affected stocks across the board, though apples decline started in September, these events do cause the ripple effect. Based on sales and customer satisfaction rate...meaning actually buying and keeping your tablet, there's more iPads out there in people's hands than the other tablets. People may simply be using them more to see the current events that are going on. I know I've been using mine a lot more with all the craziness that's happening. By the way, I'm glad they got at least one suspect in the marathon bombing.

4. martinlosha unregistered

That makes sense because iPads have great design, the mini in particular is light and nice, they support the device with optimised apps and the price of the iPads for some reason is starting to look very good, if you realise that Samsung wants 400$ for the 8 inch note and googles marketing with the nexus devices hasn't been that good. The ipad and all android tablets have some more life left. Until intel reveals the new generation chips and windows makes the comeback they deserve.

7. zuts01

Posts: 1; Member since: Apr 19, 2013

Well, I have a windows 8 tablet. A mobile device. Since it runs a full browser it wont be included in these stats...

8. thelegend6657 unregistered

Cant believe there are less people using Nexus tabs than kindle/Galaxy . Galaxy tablets are horrible Personally , ipad is my first choice and Nexus is the next

9. networkdood

Posts: 6330; Member since: Mar 31, 2010

Another article on web usage? Flawed and meaningless.

10. JunkCreek

Posts: 407; Member since: Jul 13, 2012

almost ALL ANDROID TABLET USE 3RD PARTY BROWSER and thus didn't detected as tablet device, just wap or web. this web traffic was so bias report on purpose. it is just like now, how many people still using Internet Explorer after they know other 3rd browser can do better on windows. and FOR AN iPAD, iPAD MAKE 3RD PARTY BROWSER HAD LIMITED FUNCTION AND COMPACTIBILITY AS THEIR AUTHORITY OF SUPERIOR TABLET BROWSER. NOT IT UP RAY S!

11. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Apple Stock prices recently seems to be iNversely proportional to the Market Share and with every dip the market share of ipad picks up :D

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