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T-Mobile remodels roughly 400 stores to offer customers an improved shopping experience

Posted: , by John V.

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T-Mobile remodels roughly 400 stores to offer customers an improved shopping experience
Cell phones simply don’t sell themselves, but rather, it takes a really good employee to win over a customer’s trust and business – though, a smooth talker can definitely get things moving in the right direction. But even before that first interaction can occur, customers need to be attracted to something within a retail store to get things rolling.

Well, it seems that T-Mobile has been studying the fine art of perception as the number four wireless carrier in the country remodeled roughly 400 of its retail stores. No, they’re not merely shuffling things around, but instead, they’re adopting the design format established by stores from its parent company – Deutsche Telekom AG. Essentially, the stores provide customers with a totally new and refreshing retail experience by grouping devices and respective accessories together – thus, providing customers and employees that maximized approach.

Senior director of store development with T-Mobile USA, Daniel Coates, said, “With the continued complexity of wireless choices, T-Mobile is always looking to help simplify the consumer retail experience and make it more personal for each customer. While we’ve continually been honored for our customer service, we have found ways to make the shopping experience even better with this new design.

All in all, the remodeled stores definitely have a cleaner and brighter appearance than before – making them a bit more conducive and friendly looking for both parties. To celebrate the remodeling, there are many stores holding promotions and local events to celebrate the new store design on October 5th. Check out the video below to see the transformation.

source: T-Mobile

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posted on 29 Sep 2011, 10:29

1. John (unregistered)

Here in Holland T-Mobile stores have had the new look for about 2 years already.

posted on 29 Sep 2011, 10:39 1

2. droidguy2323 (Posts: 55; Member since: 23 Sep 2011)


posted on 29 Sep 2011, 11:07

3. Noname (unregistered)

If ATT goes through then just replace the magenta with blue!!! :(

posted on 29 Sep 2011, 13:15

4. corporateJP (Posts: 2458; Member since: 28 Nov 2009)

Boy...talk about polishing a turd.

posted on 29 Sep 2011, 13:21

5. darth8ball (Posts: 520; Member since: 02 Aug 2011)

This and the move to sell the Galaxy Tab 10.1 makes me think that Tmo isn't very sure that the merger is going to be approved and they are trying to get a jump on well corporateJP may have it right, polishing a turd.

posted on 29 Sep 2011, 17:20

6. MotoAtrixFanboy (unregistered)

It looks like an Apple store, decked out to support Susan G. Komen for the cure! (But think about all the money apple would raise doing that...)

posted on 30 Sep 2011, 04:33

7. lubba (Posts: 1313; Member since: 17 Jan 2011)

Good experience should include everywhere you turn you see phones of all types at equal quantity not just android here, android there. And STFU fanboys. not everyone wants an android phone. ANd of course android is doing well in Tmo when 90% of tmo's products are android.

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