T-Mobile's pro-consimer initiative – Un-carrier
– seems to be working out quite well for the company. After last year's launch of No Annual Service Contracts, JUMP! Upgrade program, and free data packets for tablets, the effort was further upgraded this year with "Contract Freedom" – a program that reimburses customers who terminate their contracts
with other providers and switch to T-Mobile. To top it off, the operator has worked to rapidly grow its Wideband LTE and VoLTE services, with the latter now reaching nationwide coverage.
It seems all of these strides are paying off, as T-Mo's Q2 2014 earnings report is impressive, to say the least. With more than a million new postpaid subscribers, 579,000 of which are phone contracts, the carrier finished the quarter with more than 50 million subscribers and $1.4 billion in earnings, which is a steady 14.7% incease over last year's Q2.