T-Mobile rang up 20% of Apple iPhone 6, iPhone 6 Plus pre-orders from U.S. carriers

T-Mobile rang up 20% of Apple iPhone 6, iPhone 6 Plus pre-orders from U.S. carriers
T-Mobile's U.S. subscribers love the Apple iPhone 6 and the Apple iPhone 6 Plus. We can reach that conclusion by looking over some pre-order stats. From September 12th through the 14th, T-Mobile's customers were responsible for 19% of iPhone 6 U.S. carrier pre-orders, and 20.1% of iPhone 6 Plus carrier pre-orders. Overall, 20% of the iPhone U.S. carrier pre-orders during that time period came from T-Mobile customers.

The 20% of iPhone pre-orders it was responsible for, is above its overall U.S. market share of 16%. And you also have to remember that the heavy demand for both phones took place while many T-Mobile customers were having problems entering pre-orders. The morning that T-Mobile started taking reservations for the iPhone 6 and iPhone 6 Plus, John Legere's Twitter page was loaded with requests for help.

The rest of the figures for the U.S. pre-order period saw AT&T score some massive numbers. As you probably remember, for over three and a half years, the iPhone was an exclusive to AT&T in the states. This surely had a lot to do with the 47.4% share of iPhone 6 carrier pre-orders that came from the nation's second largest operator. The latter was also responsible for 53.8% of iPhone 6 Plus pre-orders.

Verizon offered its customers a trade-in plan that could have resulted in a free Apple iPhone 6 for those trading in an older iPhone model. That helped the operator grab 28% of the U.S. carrier pre-orders for the 4.7-inch model, and 21.2% of reservations for the 5.5- inch phablet. Sprint had a tough pre-order period. Even though it rolled out cheaper plans specifically for iPhone 6 buyers, only 5.2% (iPhone 6) and 4.9% (iPhone 6 Plus) of  U.S. carrier pre-orders came from Sprint subscribers.

Overall, 85% of the pre-orders resulted from someone upgrading to a new iPhone model. 36.2% upgraded from the Apple iPhone 5 (two-year contracts were expiring left and right), while 32.6%  upgraded from the Apple iPhone 5s. Those that left the Apple iPhone 4s behind for a new iPhone, accounted for 8.7% of the pre-orders. 4.4% of the new iPhone models reserved came from those who upgraded from the Apple iPhone 4, while 3.3% came from Apple iPhone 5c owners.


source: RCRWireless via TmoNews

Related phones

iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)
iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)

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13 Comments

1. karea12

Posts: 6; Member since: Nov 06, 2013

the price bent down.

6. KingDingaLing

Posts: 324; Member since: Oct 11, 2013

Dude, that jokes played out.

2. threed61

Posts: 259; Member since: May 27, 2011

It's time to euthanize poor old Sprint.

4. Guti986

Posts: 78; Member since: Dec 26, 2013

Aww. They will be just fine. These are only preorders after all :D :/

3. CloutKing

Posts: 7; Member since: Sep 13, 2014

Love tmobile!

5. TheRequiem

Posts: 245; Member since: Mar 23, 2012

IPhone 6 Plus with Sprint Spark for me. We just turned on 157 towers in Vegas with 2.5ghz band 41. Hit over 80mbps several times. Signal appears to be much more powerful then wimax was, likely due to 8 channel radios.

7. darkkjedii

Posts: 31664; Member since: Feb 05, 2011

You live in Vegas?

9. DnB925Art

Posts: 1168; Member since: May 23, 2013

Sprint is the dark horse. Although network improvements have been slow, in the long run, they will be in a better position because of the modernized equipment.

12. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

T-Mobile's network has achieved similar speeds to that in more areas than Vegas. Sprint's problem is the majority of their network is still CDMA.

8. areid124

Posts: 1; Member since: Sep 26, 2014

vegas is nothing but desert im sure you can get a great signal out there lol

10. Furbal unregistered

Hopefully its not a buncha people using jump then selling them for full price.

11. TheMoltenD

Posts: 109; Member since: Jul 13, 2014

Waiting for that early October announcement of T-Mobile officially passing Sprint in subscribers making Sprint #4!

13. lsutigers

Posts: 832; Member since: Mar 08, 2009

Also remember that most unlocked GSM customers (no contract) typically buy the T-Mobile version.

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