T-Mobile officially launches new Unlimited Nationwide 4G plan
posted by Michael H.
Sep 05, 2012, 11:45 AM
We have known for a while that this was coming, but now the day is officially here. T-Mobile is celebrating its 10-year anniversary in the United States, and as a gift to us, T-Mo is now offering its new Unlimited Nationwide 4G plan. The new plan offers exactly what you'd expect from the name: true unlimited 4G data with no throttling.
The new unlimited everything plan on T-Mobile will be $89.99 with a subsidized phone, which puts it at $10 less than Sprint's unlimited everything plan. And, if you bring your own phone, the charge is only $69.99 a month.
This is a very aggressive move by T-Mobile, and most think that the carrier needs a bold move. It has been losing customers, it has been slow to build out an LTE network (even though its HSPA+ network can be just as fast or faster than LTE in some areas), and of course it is the only major US carrier that still doesn't have a deal to carry the iPhone.
T-Mobile USA, Inc. marked the 10th anniversary of its T-Mobile brand in the United States by making its new Unlimited Nationwide 4G Data plan available in stores today. The plan underscores T-Mobile’s longstanding focus on delivering customer value and service excellence through constant innovation.
“Since our inception, we’ve always strived to shake up the industry with plans, network capabilities, and innovative products and services for our customers,” said Brad Duea, senior vice president, product management, T-Mobile USA. “Today’s release of our Unlimited Nationwide 4G Data plan continues our tradition of bold moves that enhance the customer experience and change the way wireless is done.”
T-Mobile USA established its nationwide brand in September 2002 and has been quietly innovating ever since, beginning with Sidekick®, the first all-in-one wireless device with an unlimited data plan for consumers. The company is now one of the largest employers and best-kept secrets in the Seattle area, built on a legacy of wireless industry firsts, including these:
First Personal Coverage Check (2005) – Provided consumers with transparent view of network coverage where they live and work
First Wi-Fi Calling Service in U.S. (2007) – Allowed voice calling over Wi-Fi
First Android phone – T-Mobile G1™ with Google™ (2008) – Kicked off wave of subsequent Android offerings
First U.S. carrier to launch an HSPA+ network (2009) – Today, T-Mobile’s fast and dependable nationwide 4G network is available in 229 markets, reaching well over 220 million people
First to break from Subsidy Model (2009) – T-Mobile’s Even More plans and later Value Plans allow customers to pay for their devices over time or to bring their own devices to T-Mobile
Today marks another first: T-Mobile becomes the only carrier with a nationwide 4G network to offer unlimited nationwide 4G data. Featuring no data caps, no speed limits and no overages, as well as fast, dependable nationwide 4G coverage, T-Mobile’s new Unlimited Nationwide 4G Data plan offers the ultimate worry-free experience for data-hungry smartphone customers. The Unlimited Nationwide 4G Data plan is available at T-Mobile retail stores, on http://www.T-Mobile.com/unlimited-data-plan, and through select dealers and national retail stores.
To help customers quickly take full advantage of all the cool things smartphones can do — without limits or overages — T-Mobile customers who activate a new two-year contract on an Unlimited Nationwide 4G Data plan will be able to benefit from a sale on select 4G smartphones, including the HTC One S with $0.00 down payment, after $50 mail-in rebate card.1
For more information on the Unlimited Nationwide 4G Data plan and accompanying device sale, visit www.t-mobile.com/unlimited-data-plan. For more information about T-Mobile’s decade of innovation, see the timeline and supporting fact sheet.
1 $449.99 total. Remaining balance paid in 20 monthly installments of $20. 0% APR on approved credit.
About T-Mobile USA
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (OTCQX: DTEGY). By the end of the second quarter of 2012, approximately 130 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 33.2 million by T-Mobile USA — all via a common technology platform based on GSM and UMTS and additionally HSPA+ 21/HSPA+ 42. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com.
T-Mobile is a federally registered trademark of Deutsche Telekom AG. For further information on Deutsche Telekom, please visit http://www.telekom.de/investor-relations.
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