T-Mobile offers AT&T switchers DirecTV Now free for a year 'on a faster, more advanced LTE network'


AT&T recently launched its zero-rated DirecTV Now streamer, aimed at cord-cutters everywhere, for the extremely enticing $35/month introductory offer, which includes more than 120 popular channels to choose from. You can also add HBO and Cinemax for a fee, and there is a free trial offer on the cards. Moreover, the carrier mentioned that it may offer "double-play" deals in the future, combining wireless data and voice plans with mobile TV streaming.

What AT&T didn't really focus on, however, is that you can watch DirecTV Now with any Internet connection, and it is not necessary to be an AT&T network sub to do it. T-Mobile, however, the granddaddy of zero-rated content, isn't wasting an opportunity to remind us that, and just announced that it is offering free access to DirecTV Now to those who switch to its unlimited ONE plan.

Yep, T-Mobile is adding DirecTV Now to its zero-rated services, and will pay your fee for 12 months in the form of a $35 bill credit, which is a $420 value right there. In the words of the immortal T-Mobile PR department: "even if you hate DIRECTV NOW (we offer no guarantees, since it’s an AT&T product after all), you still get unlimited LTE data on a faster, more advanced network – all at a better price. All you do is win, win, win." There will be so much winning.

Company Release - 12/15/2016 9:03 AM ET

Tis the season to switch and save! AT&T customers can get a FREE year of DIRECTV NOW – a $420 value – on a faster, more advanced LTE network.

BELLEVUE, Wash.--(BUSINESS WIRE)-- T-Mobile (NASDAQ: TMUS) today announced it is giving AT&T Wireless customers who switch to the Un-carrier with T-Mobile ONE a free year of DIRECTV NOW, a $420 value, starting tomorrow. For AT&T customers who feel trapped … or who are just tired of being ignored by the mega-carrier … or who just want to experience DIRECTV NOW on a faster, more advanced LTE network, now’s the time to make the switch to T-Mobile.

“AT&T wants you to think DIRECTV is theirs exclusively, but that’s a load of crap. Both DIRECTV NOW and the DIRECTV apps stream free on T-Mobile with a faster, more advanced network that covers nearly every American,” said John Legere, president and CEO of T-Mobile. “AT&T is so distracted by their new businesses and DIRECTV that they continue to ignore their 110 million wireless customers. Luckily, the Un-carrier’s here to show them how to actually take care of customers!”

To get a free year of DIRECTV NOW covered by T-Mobile, AT&T customers just need to activate two lines and bring their number to T-Mobile ONE. The Un-carrier will give you a $35 monthly bill credit, the monthly cost of DIRECTV NOW, for 12 months – up to $420 total – as long as your lines are active. And, even if you hate DIRECTV NOW (we offer no guarantees, since it’s an AT&T product after all), you still get unlimited LTE data on a faster, more advanced network – all at a better price. All you do is win, win, win.

And for Simple Choice customers, T-Mobile has also added DIRECTV NOW to Binge On – the Un-carrier’s ultra-popular video streaming initiative. With Binge On, eligible Simple Choice customers can watch up to 3x more from any video streaming source, and they can stream DIRECTV NOW – plus more than 100 other video apps including Netflix, Hulu, YouTube, DIRECTV and HBO Now – without ever using their high-speed data.

For more information, visit https://explore.t-mobile.com/switch-from-att-to-t-mobile

Video typically streams at 480p. On all plans, if congested, top 3% of data users (>28GB/mo.) may notice reduced speeds due to prioritization. Limited time offer; subject to change. Tax not included. Redeem by 2/16/17. Must be active and in good standing to receive credit. Allow 2 bill cycles. Not combinable with some offers (e.g. Carrier Freedom). 1/account/DIRECTV NOW subscription. Binge On: Qualifying plan required. Video provider may opt-out. You may disable at any time, but will lose benefits.

About T-Mobile

As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to more than 69.4 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.

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