T-Mobile is (almost) ready to pay your family's termination fee on switching

T-Mobile is (almost) ready to pay your family's termination fee on switching
Ahead of T-Mobile's conference at CES 2014, a banner ad that was (allegedly) supposed to surface later began circulating on tech-sites, before someone somewhere in the T-Mob HQ stuck a wrench in its wheels. Its message and purpose were perfectly clear, which is so rare for ads these days. "We'll pay your family's termination fees when you trade in your devices. Switch today." - read the unmistakeably pink advertisement, and clicking through led to a now defunct page on the carrier's website, containing the words "switch-carriers-no-early-termination-fee".

The itty-bitty details on the plan are still scant, but while we're waiting for the company to fill us in at its conference, the small writing on T-Mob's enigmatic ad tells us that “Qual’g service & device purchase with port-in from AT&T, Verizon, or Sprint req’d. Up to 5 lines.” The maximum amount which the carrier is willing to pay is speculated to be $350.

Such a move was expected from the fourth largest US carrier, especially since AT&T outed a similar programme which pays up to $450 in termination fees to customers switching from T-Mobile. The latter's flamboyant CEO, John Lagere, dismissed its rival's move as "desperate", which seems a bit misplaced now that T-Mobile might be doing the same. However, the wireless market is being shaken up, and this should be a good thing. As T-Mobile keeps growing and hunting for opportunities, who knows what its CEO's intentions to disrupt the market will lead to.

source: Droid-Life

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18 Comments

1. pookiewood

Posts: 631; Member since: Mar 05, 2012

I'm on AT&T but I'm rooting for T-Mobile! I love this shake-up!

2. Daftama

Posts: 641; Member since: Nov 03, 2012

Yes as much as I don't like leach (CEO) GOOD SHAKE Up treating the cell phone complete a celebrity and getting all the publicity good shhitt.. Did better job than Hess so far

3. troutsy

Posts: 382; Member since: Feb 17, 2012

Cellphone comment fail.

4. zeropants

Posts: 41; Member since: May 31, 2012

Unfortunately while every carrier in my area has LTE coverage, T-Mobile has 2G.

5. Dante216

Posts: 32; Member since: Dec 18, 2013

"The latter's flamboyant CEO, John Lagere, dismissed its rival's move as "desperate", which seems a bit misplaced now that T-Mobile might be doing the same." T-Mobile had this plan coming for awhile. AT&T just did their $450 credit thing to combat this before it even came out.

6. youlookfoolish

Posts: 193; Member since: Dec 14, 2012

LOL T Mobile. Still the smallest national coverage footprint. Still the smallest national coverage base. Still desperate. Still catering to low income trolls. Still turning into a prepaid carrier. Hurry up Softbank and buy this joke carrier so the fanboys go crying into their rooms.

9. PapaSmurf

Posts: 10457; Member since: May 14, 2012

So much hate in one comment for no reason.

11. Extradite

Posts: 316; Member since: Dec 30, 2013

Looks like he"s a Verizon Fan....

15. Killertech2099

Posts: 148; Member since: Sep 28, 2013

He probably is, he can't get the latest phones poor poor Verizon fan. T-mobile is shaking up the competition

14. guest

Posts: 371; Member since: Jun 13, 2012

Sucks to live in the backwater swamps and be stuck with the other expensive majors huh?

7. Beaustir45

Posts: 29; Member since: Mar 26, 2012

you have to trade in your equipment? lame. I'm like 5 months from finishing contract. Trading in my S3 for them to pay the $60 or so is definitely not worth it. I heard they were going to pay early termination fees, didn't know that it would come at such a high price. LAME At least AT&T split up their promotion into two parts, one for switching and one part for trading in your phone

16. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

So bring your own phone, it is not our fault or anyone elses that you are in a contract. How much will it be to break your contract? 200$, probably that amount since your so close to paying off your phone. Now take your savings, and run, in one year you will make your ETF back. And double by year 2. Lets go shopping, I go to att, get 4gb data plan (shared), and phone insurance, I pay 105$/month. (no phone I brought my own) Lets go TMO, I Get unlimited data with 2.5gb hotspot (phone is unlimited is not shared). I get a new phone too, tack on a S4, brand new. No contract. I tack on Jump plan. I pay 96.00 I save 216$ over two years, got a brand new phone, and after 2 years if I do not get a new phone I will save 672$ a year. 672! wow, yes lame

8. Augustine

Posts: 1043; Member since: Sep 28, 2013

When a service provider is not paid for its services, but pays people to use it, it doesn't seem that it's a good business model. A sustainable model is when the service is such a good value that people will flock to it. I hope that this is just guerrilla marketing, disinformation, instead of a mere inflation of the number of subscribers while hiding the expenses with accounting tricks in order to wet the appetite of suitors.

17. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

By having more people on their network, it will push them to increase coverage. They just bought 700mhz, and over the next year layering up their lte coverage and coverage in general. So I guess every car manufacture that gives cash back, is lame. Or Verizon offering low priced phones so you will 'buy' their service because someone sees a 99$ s4 price tag, when getting bent over by monthly charges.

18. Augustine

Posts: 1043; Member since: Sep 28, 2013

I think that it's wishful thinking to consider that more customers will push T-mobile to build the network up. It is not a given. I'd much rather that this money would be spent on this, not on enticing customers. It wouldn't be the first time that a company which overextended itself attracting customers and neglecting its service was acquired for fractions on the dollar. I don't know, Sprint comes to mind...

10. superguy

Posts: 448; Member since: Jul 15, 2011

Now if AT&T did their promo like T-Mo's and would poach from Verizon and Sprint as well, I'd be willing to jump. T-Mo doesn't have the coverage where I need it, but we're so done with Verizon.

12. xq10xa

Posts: 808; Member since: Dec 07, 2010

I have like 10 phones. Would I be able to trade something lame like.....an HTC Titan, Lumia 900.....or do they have to be a bit newer. I can't trade in my new phones....wouldn't be worth it.

13. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'm pretty sure you can trade in your phones, especially the 900.

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