T-Mobile is (almost) ready to pay your family's termination fee on switching

The itty-bitty details on the plan are still scant, but while we're waiting for the company to fill us in at its conference, the small writing on T-Mob's enigmatic ad tells us that “Qual’g service & device purchase with port-in from AT&T, Verizon, or Sprint req’d. Up to 5 lines.” The maximum amount which the carrier is willing to pay is speculated to be $350.

Such a move was expected from the fourth largest US carrier, especially since AT&T outed a similar programme which pays up to $450 in termination fees to customers switching from T-Mobile. The latter's flamboyant CEO, John Lagere, dismissed its rival's move as "desperate", which seems a bit misplaced now that T-Mobile might be doing the same. However, the wireless market is being shaken up, and this should be a good thing. As T-Mobile keeps growing and hunting for opportunities, who knows what its CEO's intentions to disrupt the market will lead to.