Currently the 4th largest carrier in the US offers unlimited data plan that throttles down your speeds when you hit a 5GB soft cap on monthly usage.
It's a tried and true practice that many carriers worldwide employ. To fight with the big guns, though, which are rolling out LTE (Verizon) and HSPA+/ LTE (AT&T) like there is no tomorrow, one has to differentiate with value, right?
After the rumors that T-Mobile is lowering the prices of its Even More plans, now the carrier hints at changing or removing that 5GB soft data cap in a training leaflet for its reps too. It states that "unlimited plan for more than 5GB monthly data use will be launched sometime this year".
Make of it what you will, but it seems that T-Mo is either raising the cap (more likely), or removing it altogether.
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Daniel, a devoted tech writer at PhoneArena from 2010 to 2025, has been engrossed in mobile technology since the Windows Mobile era. His expertise spans mobile hardware, software, and carrier networks, and he's keenly interested in the future of digital health, car connectivity, and 5G. Beyond his professional pursuits, Daniel finds balance in travel, reading, and exploring new tech innovations, while contemplating the ethical and privacy implications of our digital future.
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